Sony Ericsson to invest £4M in new XPERIA line ad campaign

24 March, 2011
It's no secret that the future of Sony Ericsson as a company is hugely dependent on the success of their XPERIA smartphone lineup. So it's no wonder that company is throwing so much effort in their ad...

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  • D79_
  • n5P
  • 24 Mar 2011

kitsVA, 24 Mar 2011These new Xperia lines sounded great when they were announc... moreArc is a lovely fone, im with ya on that one, it does have nice specs aswell. Even tho im gettin the sgs 2 i dnt think the specs will be needed as there isnt powerfull games or apps to show the power of sgs2 specs. A good 720p camera is better than a ok 1080p so if the arc does a good job with 720p it will keep up with sgs2 and other mobile phones.

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    • Emme
    • mZN
    • 24 Mar 2011

    Their own fault!!!, 24 Mar 2011They release the X10 and refuse to provide updates for it!!... moreSE isnt worse then someone else. What do you think some LG and Samsung users think when they are stuck at 1.6?! SE did a good job with their first androidphones.
    So stop trolling please and SE will continue to support the phones for 2 years (with bugfixes and etc).

      • k
      • kitsVA
      • a1}
      • 24 Mar 2011

      These new Xperia lines sounded great when they were announced. But, look what the competition has now and these phones look way outdated except for the Gingerbread and the hot looks of Arc. The competitors are already releasing new Android phones with dual-cores, more RAM, front camera, 3D screen, NFC, large internal memory, etc.

      Unfortunately, I might still get Arc for it's styling. SE should stop playing catch up and try to stay ahead of the game if they want to compete and also stop announcing their phones months in advance. Everyone knows how fast Samsung can copy from competitors.

        • ?
        • Anonymous
        • m7h
        • 24 Mar 2011

        nick, 24 Mar 2011my SGS started off a 2.1 and is now getting a 2.3 update. ... moreis sgs samsung's first android phone? No, so stop trolling.

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          • ernie
          • k2J
          • 24 Mar 2011

          SE has been disappointing not being able to keep up with the updates for the x10. Why would someone get a SE phone if they don't keep up with the updates on their phones. I have a X10 it was great when they where coming out with updates for the phone but now they are way behind and knowing that they stopped the updates for the X10 makes its consumers feel left out or left behind. SO when the new SE phones comes out who knows if they will keep sending out updates or bail out on us like the x10. I don't think I'll be getting a SE phone anymore.

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            • nick
            • nxw
            • 24 Mar 2011

            Emme, 24 Mar 2011SE isnt worse then someone else. What do you think some LG ... moremy SGS started off a 2.1 and is now getting a 2.3 update.

            samsung are just fine. Sony ericsson are a joke

              • E
              • Emme
              • mZN
              • 24 Mar 2011

              Their own fault!!!, 24 Mar 2011They release the X10 and refuse to provide updates for it!!... moreSE isnt worse then someone else. What do you think some LG and Samsung users think when they are stuck at 1.6?! SE did a good job with their first androidphones.
              So stop trolling please and SE will continue to support the phones for 2 years (with bugfixes and etc).

                • S
                • Someone said..
                • nUr
                • 24 Mar 2011

                LoL with the price tag of 649 euros(if it's not a joke)I'd like to see will it go on sell spree.

                  • j
                  • joel
                  • Iax
                  • 24 Mar 2011

                  updates for X10, please! I want buy this phone, but with the currently version of android and no multi-touch... I will not buy it.

                    • T
                    • Their own fault!!!
                    • p%n
                    • 24 Mar 2011

                    They release the X10 and refuse to provide updates for it!! It is a leading edge phone running an ancient version of Android! Who is really ever going to purchase anything from a company that cannot be bothered!!??

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                      • nick
                      • nxw
                      • 24 Mar 2011

                      it is a gaming device by sony ericsson, yet it has the weakest GPU out of all the next-gen android devices

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                        • MARK
                        • mqM
                        • 24 Mar 2011

                        well if the graphics looked as good as the screenshot stills. they make it out to be a ps3 quality more like ps1. me thinks. still idea, but too little too late.

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                          • Dave
                          • myA
                          • 24 Mar 2011

                          Why not take the 4m and invest it into firmware updates. Cause thats what stopped me getting x10

                            • f
                            • frank woods
                            • tA$
                            • 24 Mar 2011

                            i hope there are some giveaways

                              • ?
                              • Anonymous
                              • 73P
                              • 24 Mar 2011

                              Why waste all that money? They have the easiest product to sell.

                              1. Call it the PlayStation Phone instead of merely PlayStation certified, duh.
                              2. Remake Final Fantasy VII and bundle it with the phone, a portion of the game will do. (You know how old the people who grew up with and love that game are? Old enough to buy multiple phones for you to press Square to remake the whole game to release on their phone)
                              3. If those are not feasible... http://www.youtube.com/watch?v=rTUwqxHpXMY Dancing Android.

                                • D
                                • AnonD-2461
                                • tug
                                • 24 Mar 2011

                                Smartphone :)
                                Yeah comercial on youtube with that funny woman..Nice..

                                  • D
                                  • AnonD-843
                                  • 2SR
                                  • 24 Mar 2011

                                  april 1st?? hmm

                                    • ?
                                    • Anonymous
                                    • SjU
                                    • 24 Mar 2011

                                    Anonymous, 24 Mar 2011(Seriously, Sony Ericsson!? It's like Apple calling the iPh... moreplease, don't tell me you didn't understood it was a joke... a joke to lighten the mood of the article? LOL

                                      • ?
                                      • Anonymous
                                      • Tr8
                                      • 24 Mar 2011

                                      Anonymous, 24 Mar 2011(Seriously, Sony Ericsson!? It's like Apple calling the iPh... morein 2008

                                        • ?
                                        • Anonymous
                                        • Tr8
                                        • 24 Mar 2011

                                        (Seriously, Sony Ericsson!? It's like Apple calling the iPhone the first iPod certified device in the world). It is you guys who started the whole playstation phone thing!