Nokia gets a facelift: bye to Nokia Sans, hello to Nokia Pure

28 March, 2011
Have you ever thought to what extent a font can change the perception of a company's brand or logo? We guess you might have, but we bet you've never put as much attention into it as Nokia has. And...

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  • B
  • Bosh
  • b$i
  • 28 Mar 2011

That font looks like the Segoe UI from Windows. It's preparing the users to feel "at home" when the new Nokia WP7 comes to the market.

    • ?
    • Anonymous
    • muy
    • 28 Mar 2011

    Nokia - You can have the worlds best looking font but your OS and your UI sucks! This must be an early April Fool joke. Nokia, you can't be that dumb! Switch to Android and regain your position. Alternatively. Stay with windows and symbian and assume the position!

      • J
      • John
      • MBg
      • 28 Mar 2011

      Jeez! Spending time and money on changing a font when clearly resources could be better utilised radically altering their failed OS!!!

        • Y
        • Yet Another Android
        • Rbq
        • 28 Mar 2011

        This is nice and all but I cant help but wonder WHEn Is THe N950 COMINg OUt? I WANt SOMe MEEGo NOw!!!

          • C
          • ClnCmrn
          • 3H0
          • 28 Mar 2011

          jeeylu, 28 Mar 2011They should think about better hardware an OS.I second that !

            • ?
            • Anonymous
            • PIZ
            • 28 Mar 2011

            Nokia? lol.. what a joke....

              • D
              • AnonD-2461
              • v3C
              • 28 Mar 2011

              hmm first step to create great and beautiful UI..ooooooo!

                • D
                • AnonD-123
                • 4A$
                • 28 Mar 2011

                I never realised that the reason my N97 sucked so much was because of the font.

                  • D
                  • AnonD-3713
                  • L4D
                  • 28 Mar 2011

                  This is a Nokia article and they will never use Android.
                  If you want a Nokia with Android, buy a N900 and install Android on it.
                  Now move along.

                    • ?
                    • Anonymous
                    • PEq
                    • 28 Mar 2011

                    WEKS, 28 Mar 2011Why all the hate? They aren't claiming this will revolution... moreForget it man they will not understand anything you wrote. Perhaps it's became their hobby to troll and bash. People have no respect in this days.......

                      • D
                      • AnonD-402
                      • 2@U
                      • 28 Mar 2011

                      its very Windows Phone 7 font !!!

                        • k
                        • karam
                        • 0CP
                        • 28 Mar 2011

                        it is the symbian 3.1

                          • S
                          • Socrates
                          • 2@t
                          • 28 Mar 2011

                          jeeylu, 28 Mar 2011They should think about better hardware an OS.Agree 100%

                            • D
                            • D devil
                            • bJg
                            • 28 Mar 2011

                            For all those who won't buy except android in it. Nokia was the first choice of all u idiots for so many years and i don't care if now nokia has failed to win ur heart, one day android will fail too.

                              • F
                              • Faro.3d
                              • nI5
                              • 28 Mar 2011

                              I am really sorry for Nokia,insted of thinking of better customer service,better phone quality and os, they are worried about font!?

                                • ?
                                • Anonymous
                                • NhA
                                • 28 Mar 2011

                                jeeylu, 28 Mar 2011They should think about better hardware an OS.Exactly, I wish to see a new OS, not MeeGo, but something based on both Symbian and Mamemo 5

                                  • E
                                  • Elie-7
                                  • Iab
                                  • 28 Mar 2011

                                  it looks like the n900 is the firt device to use it http://my-maemo.com/software/applications.php?name=Nokia_Pure_Font&fldAuto=2180&faq=65

                                    • ?
                                    • Anonymous
                                    • nCe
                                    • 28 Mar 2011

                                    AnonD-2815, 28 Mar 2011You dont know how to spell android, :'( android is not ult... moreAndroid is the best os in the world...bar none. Apple iOs and MS 7 can't touch it with a 20 ft pole.

                                      • w
                                      • wolverine
                                      • nCe
                                      • 28 Mar 2011

                                      "Have you ever thought how much a font can change the perception of a company brand or logo? " --Nokia

                                      I know I have. And my answer is: No, I won't buy Nokia unless there is ANDROID inside it.

                                      The fonts are cute though... but nice try. You Nokia, need Android.

                                        • m
                                        • mario polo
                                        • fkf
                                        • 28 Mar 2011

                                        u know wat and i ain't kidding ? I used to feel something boring in nokia phones. something i don't like in the interface. now i think it might have been the font all that time.