Nokia gets a facelift: bye to Nokia Sans, hello to Nokia Pure

28 March, 2011
Have you ever thought to what extent a font can change the perception of a company's brand or logo? We guess you might have, but we bet you've never put as much attention into it as Nokia has. And...

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  • D
  • AnonD-695
  • ib3
  • 28 Mar 2011

try looking at the bigger picture guys, this could be nokia's first step to produce a refreshing new ui for symbian^3

    • m
    • mikefmv
    • mtk
    • 28 Mar 2011

    AnonD-1176, 28 Mar 2011The Font should be the least of Nokia's worries right now....Agree!Nokia should be worried about samsung,sony ericsson or htc.instead they waste time and money on inventing new fonts!Keep up the good work and soon the order won`t be anymore 1.Nokia,2.Samsung ... and so on

      • ?
      • Anonymous
      • n3s
      • 28 Mar 2011

      Hehe, some copr. division (Marketing, maybe) tried to justify their salaries.
      What about the defective screens problem, huh? No, it ain't such thing. All our devices are OK. Our only trouble is the font, so we're acting accordingly.
      ROFL.

        • c
        • chewy
        • MVg
        • 28 Mar 2011

        Anonymous, 28 Mar 2011Who cares about fonts. It all about the UI thats whats importantfonts make up 30-50% of most UIs, get the font right and build around that = a beautiful UI

          • m
          • muhammad hasan
          • t@G
          • 28 Mar 2011

          Nokia can never came with some thing which really attract peoples and is really innovative

          i can change the font of complete ui using flip font
          some body should help nokia

            • ?
            • Anonymous
            • mga
            • 28 Mar 2011

            changing the font? seriously.. if they really want to make a difference to their name try putting andoid on their phones...

              • D
              • AnonD-1566
              • m1Y
              • 28 Mar 2011

              Boooring...

                • ?
                • Anonymous
                • wYI
                • 28 Mar 2011

                nokia's OS sucks. this will just make it prettier but it will still suck.

                  • v
                  • vedavyasa
                  • sSR
                  • 28 Mar 2011

                  I assume This is a first time in improving the Nokia UX. I always thought nokia font is not as cool as the fonts used by android OS. good move.

                    • ?
                    • Anonymous
                    • fs5
                    • 28 Mar 2011

                    I feel that this is a poor effort by nokia to camo their outdated products.

                      • l
                      • lawrencetaur
                      • utH
                      • 28 Mar 2011

                      Anonymous, 28 Mar 2011Who cares about fonts. It all about the UI thats whats importantan important part of UI is fonts.

                        • M
                        • Max
                        • Mvv
                        • 28 Mar 2011

                        I just find it highly amusing how in general every time something proves to be deeply broken (and therefore Change Is In Order - usually effected on the management first), changes in _image_ are always pursued, never changes in substance... Rebranding, renaming, changing the logo, the typeface, the company "tagline", whatever.

                        The other amusing thing is how MBA suits still seem be taught (and believe) that this is the most important step to be taken and ought to work every time when in fact it never really does.

                        I guess it's a rather sad case of "all I have is a hammer therefore I'm going to pretend every problem I have can be solved by using nails"...

                          • D
                          • AnonD-2461
                          • v3x
                          • 28 Mar 2011

                          I want to see new phone with meego Os..Not font..!!Boring..

                            • D
                            • AnonD-1176
                            • PEd
                            • 28 Mar 2011

                            The Font should be the least of Nokia's worries right now....

                              • W
                              • Writer's_Block
                              • PAL
                              • 28 Mar 2011

                              Great job Nokia. The worst designed phones decide the best move would be to change the font!! Come on guys, people are tired of the same old boring nokia designs. Have a look at htc phones, supremely engineered with great designs.

                                • ?
                                • Anonymous
                                • PEq
                                • 28 Mar 2011

                                boosook, 28 Mar 2011This might sound silly, but the font is very important. In ... moreThey will use this font on the new PR 3.0 firmware upgrade which will change the whole UI. Sadly this will come late in summer......

                                  • L
                                  • Luis
                                  • mZm
                                  • 28 Mar 2011

                                  Ok ... but when is the release date of PR 2.0 ???
                                  This is the most important matter !!!

                                    • b
                                    • boosook
                                    • mx7
                                    • 28 Mar 2011

                                    This might sound silly, but the font is very important. In my opinion, the classic nokia font had a very "old" look that contributed to the outdated look of the whole nokia UI. They should have done this step years ago.

                                      • ?
                                      • Anonymous
                                      • KFQ
                                      • 28 Mar 2011

                                      Anonymous, 28 Mar 2011Who cares about fonts. It all about the UI thats whats importantabsolutely right,fonts can't compensate for poor UI

                                        • ?
                                        • Anonymous
                                        • LeS
                                        • 28 Mar 2011

                                        Have an e52, will it get an upgrade with new font?