Apple is switching to in-house OLED screens in 2018

24 July 2017
The company is steering away from Samsung’s dominance of the 2018 iPhone after setting up an R&D line for OLED displays.

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  • R
  • Rayne
  • tV4
  • 24 Jul 2017

Apple will soon monopoly the market game. Typical Apple way

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    • AnonD-558092
    • r7b
    • 24 Jul 2017

    2.5G displays? Finally displays with built-in connectivity. It's kind of old, no?

      • ?
      • Anonymous
      • A@M
      • 24 Jul 2017

      AnonD-425519, 24 Jul 2017lol. Anyways, I just started using an iPhone 7 a few wee... moreThose are often quoted as advantages of OLED, but OLED power consumption varies a lot with what you are displaying: dark = good, white = much less so. And there's a lot of white in current UIs.

      As for deeper blacks, it can't be blacker than the substrate, and maybe it's just me but the S8 with the display off looks kinda greyish to me in daylight - I can see the transition between bezel and display more easily than on a HTC U11 with the display off. Of course it will test very well on a light meter (since it's reflecting, not emitting), so will ace display measurements like in GSMArena's reviews regardless, and will be good in a dark room, but I'm not personally sure it's really much better than the best LCDs are (especially since I don't often use my phone in a dark room, which is where you'd expect the difference to be most visible).

        • ?
        • Anonymous
        • LkA
        • 24 Jul 2017

        Anonymous, 24 Jul 2017IPhone become all our mostly in house? ?No..

        CPU ( built by Samsung in 2018), GPU, cam, battery... All bought

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          • AnonD-595251
          • t0L
          • 24 Jul 2017

          Good Move , every OEM should have their own Manufacturing plants.

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            • Anonymous
            • LkA
            • 24 Jul 2017

            Kangal, 24 Jul 2017Judging by the amount of money Apple has in its reserves, a... moreSony is co-owner of Japan Display. They have own lcd screen.
            JDI is working on oled for mobile, if it is not ready until then Sony can get from LG.
            Apple will be rookie on this, better to buy from LG.

            Xperia Oled is only for IFA 2018, JDI still has a lot of time.

              • ?
              • Anonymous
              • LkA
              • 24 Jul 2017

              So first Google leaves Samsung and chooses LG's oled.
              Now Apple will do the same..

              No doubt.. If V30 has a display as good as the Tv's, it is way better than Samsung's. Red will be red not orange-ish.

              RGB is better than pentile..

                • K
                • Kangal
                • uCX
                • 24 Jul 2017

                Judging by the amount of money Apple has in its reserves, and how much it can use this to minimise paying taxes... smart move Apple.

                This would also give them independence, so that they won't be trapped by Samsung's production or sales prices. And it means, even if they can ONLY churn out 400 Million displays per year... that's still enough displays for the iWatch, iPod, iPhone, iPad, MacBooks and iMacs. And if they start making extra, they can keep them to refurbish broken screens... or even sell it to their competitors like Microsoft, Nokia, BlackBerry, SONY, Nintendo, etc etc.

                And if the quality isn't that good, they can still use it on any low-end device, and sell the rest to their competitors while they buy the cutting-edge stuff from Samsung.

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                  • AnonD-425519
                  • Y7J
                  • 24 Jul 2017

                  Zenodroid, 24 Jul 2017Inhouse is actually a furniture shop in Europe, so good to ... morelol.

                  Anyways, I just started using an iPhone 7 a few weeks ago. Been using Android since HTC Magic, (8-9 years ago). I must say their LCDs are really good. I don't want OLED as I like how sharp LCDs are in mobile phones. The color calibration and white balance are excellent! The best I've used.
                  I've used lots of AMOLED screens and Samsung makes the best. I really like them but I prefer the LCD in iPhones. I will miss that if they move to OLED.
                  Now the benefit of OLED is better battery life and deeper blacks, so that will be good as blacks aren't the best in the iPhone. The LG G5 I had had better blacks.

                    • N
                    • Nzi97
                    • tue
                    • 24 Jul 2017

                    Zenodroid, 24 Jul 2017Inhouse is actually a furniture shop in Europe, so good to ... moreMade my day

                      Inhouse is actually a furniture shop in Europe, so good to know Apple will make couches and chairs in oled quality

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                        • Anonymous
                        • UD{
                        • 24 Jul 2017

                        That's still going to be a long way to go for the development team.

                          • ?
                          • Anonymous
                          • krW
                          • 24 Jul 2017

                          IPhone become all our mostly in house? ?

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