HTC ends poor year on a low note: revenues drop to lowest level in 13 years

08 January 2018
The HTC U11+ on sale in December, but does not seem to have improved the revenue situation.

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  • AnonD-696124
  • ix9
  • 10 Jan 2018

Alien , 08 Jan 2018I used to be a big fan of HTC, but ditching the 3.5mm jack ... morelol I totally agree

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    • AnonD-696124
    • ix9
    • 10 Jan 2018

    Fitbri, 10 Jan 2018Marketing is something they have needed to do generally spe... morethe htc 11 was plagued with a poor screen, poor audio output and poor build quality (jerryrig) confirms it.
    HTC tries too hard to innovate liek the sequeze feature but other OEM just does it better.
    HTC should try not to innovate, bring us flagship devices with a oneplus price tag.
    That's why oneplus is continuing to make progress and make higher income every year. Oneplus is making a big name for itself and is alread demonstrating it has the power to go against big timers like samsung for much less. Hell, even i have the oneplus 5T

      AnonD-203829, 08 Jan 2018U11 was outdated design and overpriced from the moment it r... moreMarketing is something they have needed to do generally speaking. As for U 11, whilst I don't own one, the reviews as a daily driver were excellent. Our business is still using HTC One A9. Classy, fast and beautiful to hold as it was one day one. No compelling reason to change yet. Keeping an eye on Nokia 9, Pixel 3 this year and HTC if a partly metal phone is in the offering.

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        • Anonymous
        • uS%
        • 10 Jan 2018

        Anonymous, 09 Jan 2018Unlikely, since Apple proved that customers will still buy ... moreOh please.... Apple has no competition and is isolated in their iOS ecosystem compared to Android that has hundreds of them. What happened is they picked a different Android Phone just look at how Essential Flop even Razer barely known.

        And I doubt Samsung would remove 3.5mm jack anytime soon, just look at the lash back of customers when they removed SD Card on the S6 w/c didnt sell well on its release.

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          • Anonymous
          • n5S
          • 09 Jan 2018

          Anonymous, 09 Jan 2018This.... Removing 3.5mm jack was a huge dumb move and hushe... moreUnlikely, since Apple proved that customers will still buy your phone as long as they like the final product. If or when Samsung remove the jack you can be sure they'll still have strong sales

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            • Anonymous
            • 7Ac
            • 09 Jan 2018

            Rafe Firman, 09 Jan 2018I believe removing 3.5mm is fatal for HTC sales, but that's... moreUngeneric design you say? Don't make me laugh. Looks the same as every clone out there and if anything, they are late to the game with glass sandwich build. Once a pioneer, now a follower

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              • Anonymous
              • pWQ
              • 09 Jan 2018

              Samarth N8 808 user, 09 Jan 2018I can't comment about others. But I removed HTC from my "to... moreI removed HTC from my list after owning two of their devices; Desire Z (was a good one, but horrible battery life and the first unit was DOA) and the last one was a One M8 (I've never felt to robbed after buying a new phone - did not live up to expectations at all and was also extremely hard to sell after a year). Never again, unless they really switch up their game in some way.

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                • AnonD-425791
                • 0nD
                • 09 Jan 2018

                sad, but true... :)

                After 7 yrs with 4 different HTC models, last year I have switched to stock Android with an upgraded CPU, better camera and less $$$ from Motorola

                sorry HTC, but untill you revise the price / components policy, I'll stick to something else... ;)

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                  • Anonymous
                  • KAx
                  • 09 Jan 2018

                  htc, Kindly look below mentioned point.
                  Need to learn from below mentioned points.
                  1. removing of 3.5mm headphone jack is big mistake.
                  2. price should be in comparative level, majorly in asian country like india your htc device price is very high
                  3. Need to majorly focus in midrange device with price bracket of 10,000 to 20,000.
                  4. Improve your UI to stock android, If possible.

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                    • AnonD-706449
                    • 6j0
                    • 09 Jan 2018

                    Seriously just look at U11+ you just can't buy that anywhere else than official shop for a crazy high price. They have a bad bushiness politics. They produce decent devices but not easily accessible

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                      • HTC 10 User
                      • 7X1
                      • 09 Jan 2018

                      HTC deserves it. I thought they learned their lesson when they finally unveiled HTC 10.
                      But their next flagship was a disgrace to what the HTC 10 had established.

                      They should hire designers from Samsung IMO.
                      Poor designers U series. haha.
                      U dig deepere Ur own grave haha.

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                        • DerHunter
                        • nc@
                        • 09 Jan 2018

                        They dug their own grave, they make really awesome devices, I had 3 devices of them in a row and I considered buying the U11, but they need to understand that they can't price their items as apple and samsung, they are not in the same league, and they don't have the same market, no matter what they want.
                        their only (but really huge) mistake is the pricing,branding and marketing otherwise they could kill the medium market

                          Anonymous, 09 Jan 2018They did try to put it back on one of their earlier flagshi... moreI believe removing 3.5mm is fatal for HTC sales, but that's just simpifying things...
                          A lot of other factors: availability, service support, past dissapointments (a LOT of people).

                          NOW HTC phones is upgrading, camera is brilliant now, decent battery, ungeneric design, and HTC strongest point: audio second to none.

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                            • Anonymous
                            • uS%
                            • 09 Jan 2018

                            Samarth N8 808 user, 09 Jan 2018I can't comment about others. But I removed HTC from my "to... moreThey did try to put it back on one of their earlier flagship phones, but came Apple removing 3.5mm jack and so they follow suite..... Then u know what happened next, badluck when they try to copy trends specially from a Fruit Company who have no competition on its ecosystem iOS.

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                              • Samarth N8 808 user
                              • Dkp
                              • 09 Jan 2018

                              I can't comment about others. But I removed HTC from my "to consider" list after they removed the 3.5mm jack.
                              Otherwise, they had such solid media package, believe me, HTC was the hardest to reject.

                              Why should I carry adaptors around for my old but still-awesome headphones? Why?

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                                • AnonD-632062
                                • 3Ye
                                • 09 Jan 2018

                                With such unpopular choices, such as removing the 3.5 mm jack, what did they expect?

                                It's sad to see this once-great company on such a decline. Hopefully they will come to their senses....

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                                  • Anonymous
                                  • IV8
                                  • 09 Jan 2018

                                  Sad to see HTC at this low point.. Hope that 2018 will bring a fresh new breeze for HTC..

                                  HTC was the Godfather of Android..

                                  HTC housed the first born G1 then Magic

                                  HTC introduced the first aluminum unibody phone with HTC Legend

                                  HTC introduced the first high quality audio with HTC One X+

                                  HTC introduced the first 3D phone with 3D camera and glassless 3D screen with HTC EVO 3D

                                  HTC introduced the first phone for a phone with the HTC mini+ for the HTC One Max

                                  HTC introduced the first non-3D dual camera system with HTC M8

                                  and last but not least..

                                  the legendary HTC HD2
                                  -pioneered the big screen phone we got today
                                  -first 1GHz SOC Snapdragon S1(where Snapdragon was born)
                                  -able to boot multiple OS's Windows Mobile 6.5, Windows Phone 7, Windows Phone 8, Windows RT, Android, Ubuntu etc etc
                                  -it was UPDATED to Android 8.0 OREO since March 2017(no trouble/treble at all)
                                  -it WILL be updated to Android P and Q no doubt

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                                    • Hirthik
                                    • U@3
                                    • 09 Jan 2018

                                    I am always a fan boy of HTC for a long year. They need to revamp their marketing strategy and should follow footsteps of oneplus, the value for money. They should reduce cost of the product in spite of features. The Chinese firms are enjoying the fruit by adopting similar strategy. Market like India need quality products in affordable prices. I hope HTC would shines bright if they reduce the cost.

                                      rafaelo, 08 Jan 2018i know why!! Before 9 years i bought the HTC Touch Pro for... moreSome geeks think he is master after bought a single HTC phone like 10 years ago then makes ecientific conclusion: ALL HTC phone are crap!

                                      I'm HTC fans for life, tried motorola but 3 of their phones damaged internally when got bumped to car's door, dropped on floor: mics audio din't work, simcard fail to read, camera broken. No mlre mktorola for me because they seem strong kevlar build but the internal is fragile.
                                      Not so with HTC, they survived many falls and beatings. But I KNOW which HTC devices to avoid by reading reviews and spec FIRST before making purchase.

                                      My list of HTC phones:
                                      - HTC Hero
                                      - HTC Desire
                                      - HTC sensation XL
                                      - HTC droid Incredible 2
                                      - HTC evo 4G LTE (Jewel)
                                      - HTC one M7
                                      - HTC one M7 dual sim
                                      - HTC one M8 harman/kardon*
                                      - HTC E8 dual sim
                                      - HTC 10*
                                      - HTC U11
                                      *note: my daily drivers to date

                                      List of HTC phones I deliberately avoided:
                                      - HTC one M9
                                      - HTC Desire midrange series: 816, etc
                                      - All others HTC midrange that uses Mediatek processor: HTC E8+, HTC X series.

                                      I sold my U11 because I don't want to babbysit a phone. It works well, no crack or anything, I'm just scared my expensive phone damaged on my jeans pocket. Switch back to htc 10 to have a peace of mind.

                                      My POINT is, don't stereotyping if you only have one or two phones! I'm entitled to say, not many people familiar experience wise with HTC like I do!

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                                        • Anonymous
                                        • uS%
                                        • 09 Jan 2018

                                        Vegetaholic, 08 Jan 2018Was it not expected? Next time maybe instead of removing 3.... moreThis.... Removing 3.5mm jack was a huge dumb move and hushed potential buyers away.

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