Digitimes: iPhone X successor to be the cheapest model, 6.45" OLED iPhone on top

21 March 2018
Apple allegedly reduced the bill of materials by 10% compared to the iPhone X, allowing it to use a pricey OLED screen on the cheaper model.

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  • Anonymous
  • I8m
  • 07 Apr 2018

CptPower, 05 Apr 2018Well its been LCD or Amoled then Super Amoled came. Like Ap... moreNevermind

    Anonymous, 05 Apr 2018What do you mean switched from retina? Retina is just a ppi... moreWell its been LCD or Amoled then Super Amoled came. Like Apple always had Rtina and Super Retina and lastly Super Amoled.
    Anything they can save money on research is good for them.
    They spend less and more leaves for them.
    Thats why companies copy each other to save money and earn more.
    Adding something new for them but something which is used for several months or years by someone else. Like face scanner Superamoled etc.
    Buying existing technology is much cheaper than researching one.

      • ?
      • Anonymous
      • I8m
      • 05 Apr 2018

      CptPower, 04 Apr 2018By the way Apple switched to amoled from retina so they cop... moreWhat do you mean switched from retina? Retina is just a ppi. In fact I think the first retina ppi was a Sony phone in 2008 or 9..something like that.
      And pretty much every 720p and onward phone has been retina. Most phones for years are more retina than iPhone is.

        Anonymous, 30 Mar 2018have you heard of R&D ? Do you know apple developers, t... moreBy the way Apple switched to amoled from retina so they copy Samsung like with many other things.
        Dont try to say they are innocent because its a ONE HUUUUGGGEEEEE LIEEEEEEEEE.

          Anonymous, 30 Mar 2018have you heard of R&D ? Do you know apple developers, t... moreMan and who told you Samsung is my Favorite?
          I rather will have no phone than Samsung XO :-)
          And your RD is not that expensive as you think.
          Apple rob people thats truth.

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            • Anonymous
            • I8m
            • 30 Mar 2018

            Anonymous, 30 Mar 2018have you heard of R&D ? Do you know apple developers, t... more Wow. You really well believe anything won't you?
            Others have way more in r&d than apple but still cost less.
            And typical copy and paste is what apple is king at. And of course not with stuff like ram or a quality battery that has a normal capacity. Because apple knows they can skip it on thing like that, charge more for it, and actually get defended for doing so by millions of people just like you.

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              • Anonymous
              • w4b
              • 30 Mar 2018

              CptPower, 21 Mar 2018A very nice lie. Apple X cost 370,25 dollars to make. S... morehave you heard of R&D ? Do you know apple developers, testers , designers gets salary ?
              Apple's R&D is not like typical android R&D - copy paste, add RAM, over clock CPU etc etc See your fav Samsung's got R&D also and their phone is also cost around 1000$ - but no proper software update, lags, wired looking icons and UI, duplicate apps.

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                • Anonymous
                • LaT
                • 24 Mar 2018

                On top.......of what the xjunk didn't sell, do some googling and avoid the paid media hype.

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                  • Anonymous
                  • LaT
                  • 24 Mar 2018

                  Hope its not frsudulent like the last one, claiming a screen size it doesn't have, the 5.3" xphone with ugly screen encroaching bat ears was called 5.7" as a spec marketing ploy to compete with Samsung. How do like you sprware cam, grilled or fried.

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                    • Anonymous
                    • I8m
                    • 22 Mar 2018

                    Kiyasuriin, 22 Mar 2018I said I was agreeing on most except greed. Geez... Well I'm sorry I missed that. However, greed still plays an important role with apple

                      Anonymous, 22 Mar 2018You can deny the facts all you want. Didn't change then fro... moreI said I was agreeing on most except greed. Geez...

                        [deleted post]Ads wise, yes. I admit I wasn't that brilliant about ads. Hence I quitted. As for the others nope. Not even close~

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                          • Anonymous
                          • I8m
                          • 22 Mar 2018

                          Anonymous, 21 Mar 2018Unless they find a way to takes the sensors underscreen it ... more And the notch is the step forward?????

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                            • Anonymous
                            • I8m
                            • 22 Mar 2018

                            Harsenik, 21 Mar 2018FYI the S9+ is still 1099$ CAD and the note 8 1300$... so u... moreFirst of all. The galaxies are cheaper. And have legit factual reasons to accompany their cost.
                            They cost more in hardware, software, security, research and development, accessories and bundled items "deals or freebies", and are on par in marketing. And still cost less. So your point is excessively flawed on all sides.

                            And even if they were exactly the same ass apple and just as over priced and didn't have more into their cost.... that wouldn't make my statement any less true... it would just mean it wad also the same for them. But this page and comment wasn't about them.....duh??????????????????????

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                              • Anonymous
                              • I8m
                              • 22 Mar 2018

                              Kiyasuriin, 21 Mar 2018That's quite wrong... I've been in my past a sales consulta... moreYou can deny the facts all you want. Didn't change then from being facts

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                                • Anonymous
                                • I8m
                                • 22 Mar 2018

                                Anonymous, 21 Mar 2018Apple (like any company) charges what it thinks the market ... moreWhich doesn't change a word a said

                                  [deleted post]This is not the place for ads, please.

                                    Kiyasuriin, 21 Mar 2018That's quite wrong... I've been in my past a sales consulta... moreI disagree. I think for the most part it all comes down to brand equity. Apple can charge that much because it can, not because it has to. Most of the stuff you mentioned as factors of expense exist in other competitors too which still sell handsets that undercut Apple prices. Samsung also developed its own chipset (Exynos) and often develops its own alternatives to Google properties (Samsung Pay, Bixby, Tizen etc.). Advertising and other expenses are also things all OEMs have to account for. The key difference is that Apple as a brand offers exclusivity, USPs and value-added incentives which play a role in establishing the 'Apple ecosystem' of connected devices. This along with its brand appeal are things people are willing to pay extra for which further feeds demand. Granted there are other factors which literally make other OEM's products cheaper to produce, most of the mark-ups in Apple products are strictly brand related.

                                      saw089, 21 Mar 2018I see why you're not a sales consultant anymore :DDo note. It was about 5 years ago. I don't exactly remember the prices of 2018
                                      and no. I was NOT fired, I quitted.

                                        saw089, 21 Mar 2018I see why you're not a sales consultant anymore :DYep, Designing ads and suggesting how to manuver the costs to be more efficient is really annoying. I went BSc SE and I'm a major developer right now. (excels Snapdragon coding, and Ax series. because my work requires working with both iOS (BLEH) and Android (Woo!))