Digitimes: iPhone X successor to be the cheapest model, 6.45" OLED iPhone on top

21 March 2018
Apple allegedly reduced the bill of materials by 10% compared to the iPhone X, allowing it to use a pricey OLED screen on the cheaper model.

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  • Anonymous
  • EFS
  • 21 Mar 2018

Anonymous, 21 Mar 2018The only reason the x costs so much is the same every iPhon... moreApple (like any company) charges what it thinks the market will bear. If the X wasn't selling at 1K+ they would've had to lower the price, introduce marketing promos, or take a massive writedown on unsold inventory (see Essential PH-1, Samsung's trade-in offers and free accessories promotions, HP's Palm acquisition, etc.). That's how capitalism works.

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    • saw089
    • B{R
    • 21 Mar 2018

    Kiyasuriin, 21 Mar 2018That's quite wrong... I've been in my past a sales consulta... moreI see why you're not a sales consultant anymore :D

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      • AnonD-731363
      • SH3
      • 21 Mar 2018

      A very nice lie.
      Apple X cost 370,25 dollars to make.
      Selling price is 1500.
      Where do you think going the difference?

        • ?
        • Anonymous
        • 6jr
        • 21 Mar 2018

        shappy, 21 Mar 2018Please make the notch go away AppleUnless they find a way to takes the sensors underscreen it would be a giant step back.

        Gosh tech sites readers are often so frustratingly regressive. They would still use floppies if Apple was not to force them out ... bezels are *dead* and soon the rest will follow. Get over it.

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          • Harsenik
          • QTb
          • 21 Mar 2018

          Anonymous, 21 Mar 2018What's wrong with that? Iphone x is a beautiful phone.I am totally agree with you! It stand out of the pack!

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            • Harsenik
            • QTb
            • 21 Mar 2018

            Anonymous, 21 Mar 2018The only reason the x costs so much is the same every iPhon... moreFYI the S9+ is still 1099$ CAD and the note 8 1300$... so ur argument is irrelevent

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              • AnonD-706449
              • n@{
              • 21 Mar 2018

              Kiyasuriin, 21 Mar 2018That's quite wrong... I've been in my past a sales consulta... more..."A single ad costs about 90$ to be shown in a street sign, 120$ for sharing and going widespread etc. And so on. As far as I recall. They use ads in the value of 280$ per iPhone. That would mean 680$, the charger costs money too. And they take about 50$ on that, and the earbuds? Another 100. Total cost is 830$. And they earn just 170/270$ per iPhone..."

              A COPMLETE MISSGUIDED BULLSH!T. For love of god stop spreading wrong information since you have no idea. with your calculation all other manufacturers are losing money, all of them. would be nice if people like you stop spreading false information.
              right calculation is 370$ Material and emplyoee payment,5$ Package,20$ all accessories (included headphone and charge), about 20$ Transport(in general per item ), about 25$Marketing Per Item, taxes are carried by consumers. so let's calculate, Current Price of a iPhone X 64GB 999$ and launch price was way higher, it menas 999-440=460$ per iPhoneX Pure win directly in the pocket of Tim Cook. that's how to become worthiest company in the world to produce as low as possible and sell as expensive as possible to bunch of stupid people.

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                • Aadrian
                • 0wE
                • 21 Mar 2018

                My iPhone 6 is really aging lately, with battery performance dropping radically. The only thing I like about the Apple phones is updates. My Note8 is getting far less updates and it’s a 3-4 year newer phone. I would like to upgrade to a newer Apple phone some day (I use 2 phones, Note8 and the iPhone 6) but the X is way too overpriced, it is worth 500-550 euro at mostfor the features it delivers. So maybe a SE2, or the cheaper X successor, who knows. The LCD displays used in iPhones are very good in my opinion.

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                  • msm5
                  • JEa
                  • 21 Mar 2018

                  The bigger the better well done

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                    • AnonD-746237
                    • PY3
                    • 21 Mar 2018

                    In the future there will be no hand cases, just bags...

                      Everything going to remain same except the OLED - LCD sizes. Real innovation! Good for Apple

                        Anonymous, 21 Mar 2018The only reason the x costs so much is the same every iPhon... moreCont.
                        All in all i agree on most of the things, we both agree on "apple could go cheaper" but People forget about the accessoire set, and the effort of selling these things.
                        I disagree on one word. "Greed". That's all, peace~!

                          Anonymous, 21 Mar 2018The only reason the x costs so much is the same every iPhon... moreThat's quite wrong... I've been in my past a sales consultant and trust me. That's not greed. That's awareness (and I hate apple, the only thing I like is Apple music service, and my fiancé's iPod touch gift)
                          If we'll break the 1k$ into pieces of why it costs as much. We know that ~400avg is just the production. Apple knows that it's costy to make your own chipset, Apple could go lazy and just buy the snapdragon of the time to lower costs, but the iSheeps would faint. "WHAT!? A SNAPDRAGON IN IPHONE!???? NOOOOOOOOOO!!!!!!" Or fit other lower value components. Etc.
                          Now. We're left with 600$, producing commercials cost money, you know. And you have to cover that up. A single ad costs about 90$ to be shown in a street sign, 120$ for sharing and going widespread etc. And so on. As far as I recall. They use ads in the value of 280$ per iPhone. That would mean 680$, the charger costs money too. And they take about 50$ on that, and the earbuds? Another 100. Total cost is 830$. And they earn just 170/270$ per iPhone...

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                            • AnonD-743635
                            • KjY
                            • 21 Mar 2018

                            Anonymous, 21 Mar 2018They can now capitalize on larger displays since they have ... moreMore 5.5 to 5.7" 18:9 or 5.2" 16:9 very slim bezels phones for me please

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                              • KaneJ
                              • mT@
                              • 21 Mar 2018

                              Misleading. It is not 6.45" as stated. Minus the notch and the fact you are getting black bars when watching regular 16:9 videos you are left with a 5'' screen.

                              A regular 16:9 phone with no notch and normal bezel still has higher screen to body ratio when displaying media.

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                                • dudecool
                                • UiR
                                • 21 Mar 2018

                                6.45inch screen??

                                My pockets are only so big... cant fit a laptop in my pocket...

                                  • ?
                                  • Anonymous
                                  • thg
                                  • 21 Mar 2018

                                  They can now capitalize on larger displays since they have minimized the bezels. Now, 7" with zero notch please

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                                    • JustTHAT
                                    • IW@
                                    • 21 Mar 2018

                                    Anonymous, 21 Mar 2018What's wrong with that? Iphone x is a beautiful phone.Just the notch is the big issue that seems to have become a trend for Android phones this year.

                                    I'm not saying iPhone X is ugly, it all comes to preference anyway. But other phone manufacturers copying Apple notch design is causing a big uproar of hate from consumers.

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                                      • Kangal
                                      • uCX
                                      • 21 Mar 2018

                                      shappy, 21 Mar 2018Please make the notch go away AppleNotch is here to stay for at least 3-generations; iPhone X, Y, Z (2018 - 2020).

                                      Not sure what's next for Apple... perhaps they will turn the iPhone into a PC and allow it to be Docked with GamePad for more professional-styled console gaming in the future, or maybe something like the DeX where it transforms into an iMac. Because we still are a distance away from Holographic Displays, especially Three Dimensional ones that can be attached to a smart-bracelet.

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                                        • Anonymous
                                        • I8m
                                        • 21 Mar 2018

                                        The only reason the x costs so much is the same every iPhone costs so much. Apple is greedy.
                                        And they can claim so much cost or have people deluded into it with rest downs...But in the end less money went into battery, software, and ram among a few things. And no more went into camera " except front one on x" or other things than other phones. Little more in SoC that throttles more, storage, and has more in display on x.
                                        Other phones can match the cost of most of these parts and exceed in accessories and charge less.
                                        If you reply trying to argue these points you are bias in denial and I'm not replying because you are already brainwashed. No amount of logic and facts will change your mind.