Report: Essential cancels PH-2 development and company is looking for a buyer [Updated]

24 May 2018
Due to not-so-hot sales of the PH-1, Essential is in talks of selling the company.

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  • ?
  • Anonymous
  • 0BG
  • 25 May 2018

Anonymous, 25 May 2018Rubin's phone is definitely non-essential ...Most non-essential brand and phone ever.
Funny, everything is backwards nowadays. Like "liberal" is someone who fights against, not for freedom. Same with phones. Huawei's "pro" series are much lamer than the "non-pro" versions.

    • J
    • Jack
    • FvX
    • 25 May 2018

    What. A. Moron. A bunch of us called it from day one. Yes it's nice. Yes it's premium but NO it's not an iPhone or Galaxy S. OnePlus and Xiaomi had the right business model: you build UP to the premium phones but first you start with a strong foundation of low and mid-rangers at cutthroat prices that offer optimal performance. Essential should've basically copied Xiaomi's model but did it for the US and Western markets. Focus on camera, reliability, battery life, pixel density, price, and wide usability. Pack as many antennas into it as possible and forget about all the fancy crap like fingerprint scanners, gesture controls and obscure build materials. That would've made it "Essential".

      • ?
      • Anonymous
      • y$Y
      • 25 May 2018

      Rubin's phone is definitely non-essential ...

        • a
        • alexz
        • IEI
        • 25 May 2018

        You could see this outcome from a mile away. The company raised a billion dollars but sold less than 200K phones. Sooner or later you run out of money no matter how much money you have at the beginning.

          • M
          • MarcioR
          • ix9
          • 25 May 2018

          Most bankrupt companies launch phones with an absurd pricetag. Look at HTC.
          Now look at oneplus and Xiaomi. Look at their prices. We dno't care how fancy a phone looks. We just want an optimized software, good cameras, newest operating system, regular updates, some features at a good price point.
          The essential phone used an LCD panel, It has expensive titanium glass (which is still expensive to produce) and came with so many bugs at a such high price point that drove many people away.
          No wonder it only sold 150k units, while this, oneplus sells millions and xiaomi tens of millions

            • ?
            • Anonymous
            • 0BG
            • 25 May 2018

            AnonD-758931, 25 May 2018Unfortunately, their reputation is now damaged regardless o... moreI think they didn't. Nobody in the mobile industry seems to learn, they are totally detached from reality. HTC is another example. They keep insisting on removing the 3.5mm jack. Doing the same over and over, expecting a different result...they are trully insane.

            And Essential? They don't even have any history, so no fan-boys to buy despite all the cons (And no Pros). They are even more insane.

              • F
              • Fayth
              • x7w
              • 25 May 2018

              Anonymous, 25 May 2018I dont understand why people call the notch....the iphone n... moreyeah, everybody copy Essential because it's the most popular phone on the planet

                • D
                • AnonD-758931
                • krZ
                • 25 May 2018

                Unfortunately, their reputation is now damaged regardless of their current situation. I think they learned some hard lessons with the PH-1, but they are certainly doomed now.

                  • ?
                  • Anonymous
                  • 0BG
                  • 25 May 2018

                  Geric.770, 25 May 2018The iconic Notch, titanium build, zero naming on the body, ... moreAnd mediocre battery. And the "iconic" notch is a con, not a pro, especially when there is a bottom bezel despite that abomination (notch).

                    • Y
                    • You'd Be Surprised
                    • 4ms
                    • 25 May 2018

                    Anonymous, 25 May 2018i will pass it, this phone is almost not repairableIt's entirely repairable, if you're not counting on videos of amateurs destroying the screen to get to the internals. It takes finesse and patience, but they are extremely modular and repairable once opened.

                      juts like Nexbit Robin.

                        • ?
                        • Anonymous
                        • xL3
                        • 25 May 2018

                        I dont understand why people call the notch....the iphone notch...as far as i know....Essential started the notch way before iphone X.

                          • ?
                          • Anonymous
                          • tx0
                          • 25 May 2018

                          samirmaibine, 25 May 2018ok, now sell ph1 below 300$ txi will pass it, this phone is almost not repairable

                            • L
                            • Luxor
                            • tue
                            • 25 May 2018

                            Turning to bankers to raise money now? Really? Wow. So desperate. Just shut down that useless company. Rubin, you not doing this right. Leading a company but he himself diesnt even know what best things to do for his company. A clueless leader is the last thing Essential need right now. And saying it out loud like "I dont know" is even worst.

                              • ?
                              • Anonymous
                              • pqE
                              • 25 May 2018

                              That's too bad. IMO The only thing bad in the PH1 was the camera. If they had just made it better, it would have been a Legendary device.

                                • D
                                • AnonD-384012
                                • X3%
                                • 25 May 2018

                                What a waste. All they need to do was to improve.

                                  • ?
                                  • Anonymous
                                  • GX3
                                  • 25 May 2018

                                  Xhxhyy, 25 May 2018It's the One Hit Wonder smartphone. Good notch but too far... moreIf it were a one hit wonder, Essential PH-1 would've been a breakout success.

                                    ok, now sell ph1 below 300$ tx

                                      • S
                                      • Stallion
                                      • v0I
                                      • 25 May 2018

                                      Great hardware they just have to make the software better (apps and features) and it's gonna be a hotcake

                                        • X
                                        • Xhxhyy
                                        • KiD
                                        • 25 May 2018

                                        It's the One Hit Wonder smartphone.
                                        Good notch but too far ahead of time.