Get your zoom ratios right, Huawei!

16 October 2018
Why is that a foreign concept in the smartphone world and why on earth are makers downplaying the zoom ratio of multi-camera setups?

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  • D
  • AnonD-632062
  • Hxc
  • 17 Oct 2018

Walter C. Dornez, 16 Oct 2018Something tells me you guys had too much coffee todayNot really. It's a valid debate.

Else, consumers like OnePlus will repeat their false marketing, mislead people and get away with it.

https://www.gsmarena.com/oneplus_5s_tele_camera_­only_has_16x_optical_zoom_digital_zoom_brings_it­_to_2x-news-25760.php

    • D
    • AnonD-632062
    • Hxc
    • 17 Oct 2018

    This is a slight confusion, that's all. The good news is that there is no blatant lies like that of the OnePlus were 1.6x optical zoom lens was falsely marketed as being 2X loss-less zoom.

    https://www.gsmarena.com/oneplus_5s_tele_camera_only_has_16x_optical_zoom_digital_zoom_brings_it_to_2x-news-25760.php

    The problem here is 2 different interpretations and I believe the interpretation of the makers are right.

    Currently, the normal and telephoto lens often work in syncronisation while (even in the camera app software too), while the extra-wide is seen as separate entity. This is representative of reality too.

    The base lens upon which magnification should be measured (Zoom in) should be the normal lens (around 25 - 28 mm focal length). This would be the traditional field of view that would be captured with a normal camera. Now the telephoto zoom camera calculate it's Zoom magnification based on this value. Hence, Samsung, Apple and the Mate 20 have 2X while the P20 Pro and the Mate 20 Pro will have 3X Zoom, as advertised.

    The extra-wide angle is a special case of zooming out from the normal view to capture more of the scene. It is equivalent to take several steps back from the "normal" view (Zoom 1X) so that you get a zoomed out image (say, 0.7X Zoomed out).

    Hence, the makers are indeed advertising it right: Here is an example from Mate 20 Pro
    Normal FoV View - (27 mm focal length, 1X)
    Telephoto Zoom - (80 mm focal legth, 2.96X ~ 3X Zoomed In from Normal View)
    Extra Wide Angle - (16 mm focal length, 0.59X ~ 0.6X Zoomed Out from Normal View)

      Does it even matter? O_o

        • ?
        • Anonymous
        • 39x
        • 17 Oct 2018

        Pointless article.. i mean if you really care about decent photo's buy a dam proper camera..

          • ?
          • Anonymous
          • D0a
          • 17 Oct 2018

          Err.. What were you trynna say?

            • S
            • Shui8
            • KZ8
            • 17 Oct 2018

            Fayth, 17 Oct 2018the first article in GSMarena that I have no idea what are ... moreHahahaha u get that right.

              • F
              • Fayth
              • tEZ
              • 17 Oct 2018

              the first article in GSMarena that I have no idea what are they talking about.
              yes i'm that stupid

                • J
                • JPorto
                • Lyu
                • 17 Oct 2018

                @Winston is right. You can't slap software image interpolation (AI or not) and claim it comes from either a varifocal or a zoom lens.

                By the way, @GSMArena, you'll do good educating consumers too if you stop claiming that 52mm lenses are "telephotos" in your spec pages ;-)

                  • ?
                  • Anonymous
                  • XNk
                  • 17 Oct 2018

                  Non-issue. Next...

                    • ?
                    • Anonymous
                    • p2L
                    • 17 Oct 2018

                    Same zoom range as P20 Pro????
                    ..
                    Shame...
                    I skip this and wait for P30 Pro...
                    ;-((

                      • T
                      • TJ
                      • vxm
                      • 17 Oct 2018

                      You forget the Nokia 808 PureView where that is the original loseless digital zoom. >_

                        • ?
                        • Anonymous
                        • QXP
                        • 17 Oct 2018

                        Does it matter?? As a consumer, as long as the zoomed images are perfectly sharp and clear, who cares about the calculations??? We are not paying so much to learn the math here. We want to see the good end results of imaging.

                          Because using the main 27mm lens as a standard is much more comprehensible to average consumers than start counting from the 16mm super wide angle lens?

                            As others have pointed out, there is no such thing as "technically zoom" as stated in the article. It's either a zoom lens or it isn't and these are fixed lenses in phones. I know wiki isn't always the finest information source but i'll quote it anyway since it's correct in this case - "A zoom lens is a mechanical assembly of lens elements for which the focal length (and thus angle of view) can be varied, as opposed to a fixed focal length (FFL) lens."

                              FromChinaWithLove, 17 Oct 2018Hence "average customer" / smartphone user . I mean, ho... moreand yet we are here:))

                                • R
                                • Reeii
                                • skx
                                • 17 Oct 2018

                                Anonymous, 17 Oct 2018Slightly didn't follow... Which phones have the highest ... morehigher focal length = more zoom

                                  Anonymous, 17 Oct 2018Why underestimate the consumer when you can instead educate... moreHence "average customer" / smartphone user .

                                  I mean, how often does "average smartphone user" actually going to get so technical and details about their phone?

                                    • ?
                                    • Anonymous
                                    • LEi
                                    • 17 Oct 2018

                                    Whackcar, 16 Oct 2018The whole point of using the "x" standard is to simplify th... moreWhy underestimate the consumer when you can instead educate them?

                                      People don't care. If they want the best cameras, they're not going to go for smartphones. They'll get proper shooters. Professional photographers know phones will never reach that level. Software tricks and gimmicks are all for the uninformed who couldn't care less about technicalities.

                                        • ?
                                        • Anonymous
                                        • uEE
                                        • 17 Oct 2018

                                        Slightly didn't follow...

                                        Which phones have the highest zoom/magnification what lets me photo the longest distance the best