RIM keeps losing money as revenues fall further

30 March, 2012
The company shipped merely 11.1 million phones during the three months ending on March 3.

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  • M
  • Marc Aurel
  • nx6
  • 31 Mar 2012

Anonymous, 30 Mar 2012this could mean RIM discontinuing mid to low-end BB phones.No way they are going to discontinue those. Low and mid tier phones are the ones that sell best in Asia, which now makes up something like third of BB sales and was the main source of RIM's growth in 2010. The people there can't afford the high end Blackberries, which are overpriced anyways.

In fact overpricing compared to competitors is one of RIM's major problems in general. Why pay for even a low end BlackBerry when you can get a Samsung or Nokia QWERTY phone for half the price? BBM used to be the reason, but with the recent popularity of WhatsApp and its nearly universal availability on all platforms, even the BBM advantage is vanishing. The security features of BB are nor really important for consumers.

    • A
    • Alexei
    • 3dX
    • 30 Mar 2012

    Berries are good workhorses AFAIK, a Bold 9000 which I used for a while had a killer QWERTY keyboard.

    It's true that RIM provides her own services which are supposed to offer better security to enterprise mail and such. I used to think that without BIS it's totally worthless owning a BB. There is, however, Logicmail: a mail client for BB phones. I only recently found out and thought it was strange the word hasn't spread around.

    The newer models are EXTREMELY overpriced. Unless you're a RIM die-hard, there's miniscule chance you'll choose one over the similarly priced androids or iphones. It's a safer bet to get a low-end BB and a Playbook with the same money, since the latter has gotten quite affordable lately

      • D
      • AnonD-32877
      • 9xZ
      • 30 Mar 2012

      RIM should stop focusing on their Blackberry Messaging service and start focusing on building real phones.

        • A
        • Andy
        • fsV
        • 30 Mar 2012

        Heres mine,, about 75% of smartphone buyers choose between android and ios, while bb, symbian,windows phone, bada all share d remainin 25%, i'd say with nokia adopting windowsphone as its primary OS will lift it higher leaving behind d other mediocre OSes... BB is a really good phone, but d truth is dere's basically nothing u could do with it wen compared to say android/ios/even windows phone.. Nowadays people don't buy phones solely for business purposes, and please check well RIM, most businessmen are now adoptin ios/android,,, also with the youths.. So farewell BB, we'll miss u
        PS: dose in islands, d carribean buying BB will soon realise how much more dey can get from ios/android and den they'll drop BB simultaneously, d fall will be great...
        Personally i think BB are overpriced feature phones with BIS...
        PS(again): i'm on android, dad's android, mum/both my sis' ios, my bro's BB, favourite cousins windowsphone & ios,,, and trust me i've used all deir phones like t'were mine, so i ain't bluffin...

          • ?
          • Anonymous
          • tA$
          • 30 Mar 2012

          advantage just Blackberry Messenger, expensive handset, slow :) but in indonesia blackberry heaven :)

            • a
            • alexv
            • 6k9
            • 30 Mar 2012

            well rim's phones are extremely expesive, their os is not even comparable to android or ios and they lack many feautures, such as big touchscreens, dual-core processors, decent cameras etc.. i think these are good point for rim to think..

              • ?
              • Anonymous
              • v0q
              • 30 Mar 2012

              FUGLY phones, lack of creativity and many more reasons why...

                • O
                • Omar Mohamed
                • Nqv
                • 30 Mar 2012

                This is expected.
                RIM should change its strategy and innovate more..

                  • E
                  • Eilrahc
                  • 4$E
                  • 30 Mar 2012

                  Expect more news like this regarding RIM. I guess the real question nw is not IF but WHEN RIM will go under. Sorry BB fanboys, rant all you want but your beloved BB is headed for extinction.

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                    • AnonD-48531
                    • P1w
                    • 30 Mar 2012

                    noonecares, 30 Mar 2012"The company has been an important player in the mobil... morehey actually in the carribean there are numerous islands that have a lot of bb users, im one on them and i live on Bonaire, so actually there are all around the world bb users... bb needs to stick with querty keyboards and make just a gd comeback plan... u can do it RIM..

                      • D
                      • AnonD-48531
                      • P1w
                      • 30 Mar 2012

                      Anonymous, 30 Mar 2012If they join the real world and stop producing old outdated... moreuhum,, did u forget that the ones we went on the ARK were the only ones to survive?...think twice before u post something and dont go out off context giving examples like that.

                        • G
                        • Gomez
                        • P1w
                        • 30 Mar 2012

                        noonecares, 30 Mar 2012"The company has been an important player in the mobil... moredude, there is a little island thats called Bonaire, in the carribean that most of the ppl uses BB, actualy in most of the islands around here are filled with BB users, so BB u still have chance just make a gd comeback plan, and never let querty keyboard go :)....

                          • ?
                          • Anonymous
                          • p%1
                          • 30 Mar 2012

                          blackberry phones are crap anyway
                          nothing of value was lost

                            • n
                            • nathan
                            • iIR
                            • 30 Mar 2012

                            GODZ85, 30 Mar 2012FINALLY! Next is Nokia... Both need to swim with the fish!well it would be hard to swim with the birds wouldn't it

                              • D
                              • AnonD-751
                              • pKu
                              • 30 Mar 2012

                              GODZ85, 30 Mar 2012FINALLY! Next is Nokia... Both need to swim with the fish!Nokia is smart, once Symbian dies (which is gradually happening, as they pay more attention to WP), they won't lose as much or at all as they got Microsoft on their back...Now if WP fails too, then they got meego!

                                • b
                                • bentot79
                                • KgV
                                • 30 Mar 2012

                                GODZ85, 30 Mar 2012FINALLY! Next is Nokia... Both need to swim with the fish!maybe your the one who need to swim with the fish

                                  • C
                                  • CS
                                  • 3Ax
                                  • 30 Mar 2012

                                  ?, 30 Mar 2012It is unbelievable how some people speak without having any... moreThey are though! Many don't make it past the first year... usually with trackpad or software issues, icons missing etc.

                                    • G
                                    • GODZ85
                                    • Nh2
                                    • 30 Mar 2012

                                    FINALLY!

                                    Next is Nokia...
                                    Both need to swim with the fish!

                                      • ?
                                      • Anonymous
                                      • t7r
                                      • 30 Mar 2012

                                      this could mean RIM discontinuing mid to low-end BB phones.

                                        • ?
                                        • ?
                                        • p3I
                                        • 30 Mar 2012

                                        I am using touch screen phones since there was only windows and HTC.
                                        When Galaxy S was released I bought it and changed it with SII.
                                        On both I used swipe.
                                        I am a BB user since 2006 - as a business phone.
                                        I type almost 2 times faster on BB 9900 then SII.
                                        And swipe is not so great when your native language is not supported.
                                        There are lot of tipe of BB users. My colleague stil can't tipe at a normal rate, she types faster on regular keyboard with T9.
                                        That depends on who is using, but there are sites that test precisely this aspect (amongst others) - check them out, you will be surprised.