HTC publishes revenue results for February, down 33% YoY

07 March 2020
The upcoming annual report is hardly going to be any fun either.

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HTC should wise up. Flagship or entry level their phones don't have enough value for money. They announced a 180 euros phone with 3GB RAM in November 2019. Have they seen the recent phones with the same prices?

They no longer have a strong brand like Apple and Samsung for people to gladly overpay. Today's buyers, especially budget phone buyers are very smart with their money.

In the current scenario, it's almost impossible to make a comeback for HTC.

Biggest reason is Chinese brands, which offer ludicrous value for money, even if slightly lacking in quality/software updates. Plus each one of them releases so many phones, it's hard not to keep your ears constantly being bombarded by their name.

Conversely, Big but suffering from trouble brands, like HTC, even if they do invent something new and ask a price premium for it, would not be taken seriously because except 'that one thing they have to offer - which might not be absolutely essential for normal users (like a crypto locker or block-chain phone say)', all others, essential technology I would say, are easily and cheaply available in other Brand's phones which are 'not' absolutely horrible.

Then there's shooting yourself in the foot move, selling nearly half of their R&D to Google. If they can't even offer 'that one exceptional thing' which sets them apart, who would consider them anyway?

What all of them (LG, Sony, HTC etc.) Have to do is offer phones at extremely low to mid range segment, at reasonable prices with reasonable hardware (even if it's not the best in class but it have to be reasonable - like SD 675 when Chinese competition is selling 710; or SD730 or 720G, when competition is doing 730G). Don't go after innovation. That's a risky gamble. Leverage their own brand reputation. Making their name heard again by normal people should be a priority, not being someone who grabs headlines for a day for an almost useless technology and then gets lost in oblivion again.

Customers don't care for big brand's phones because they get the same hardware at lower, sometimes half the price from Chinese. Low, mid range is biggest seller, not flagships (except Apple cause they don't do mid-range). If at this level, big brands can offer something almost comparable to Chinese, I see no reason why people won't go for a reputable brand. The success of Moto G series initially or even LG's recent W10 is a good example. Same goes for Oneplus and recently RealMe which started with low end, and then went for flagship competition.

Even if you were the Usain Bolt of past, when your legs are broken you don't immediately run for a marathon next day, you take small steps first.

"Patient is rather dead than alive..." Time to say goodbye and close up, guys. HTC glorious times gone long time ago. No point to continue loosing money.

  • Anonymous

Kek, 08 Mar 2020I will continue to root for HTC's Success. They deserve better t... moreReally, and why do they deserve it? Because of their past? Well, their is nothing from their past in their current policies and models. They are insane, they suck and they deserve to go down for it. Just like Nokia did.

  • Simon

wouo, 07 Mar 2020they every time loose money..... no proper phones. no flagship p... moreI'm actually hoping they do manage to successfully come back. Their last few years when they still had money, they were making horrible phones, but before that, they used to be second or third best to Samsung (and some would say Sony) in the Android camp.

I'm hoping they do manage to make a comeback, as that would mean more/better choices in the Android camp that between Samsung's latest failed S lines and Huawei being banned, we really need.

Besides, I feel that Samsung needs to have a really strong competitor to do well - their best generations were when they were aiming to outcompete the greatest HTC One phone. Now they are competing for status against Apple, as opposed to pushing better phones, technology and offering them for reasonable prices anymore, as they aren't threatened in the Android space.

  • Anonymous

NotAnOpinion, 07 Mar 2020*Psst* Do not tell HTC that its outrageously priced consumer VR/... moreThey might sell some when Half-life: Alyx is released. That game looks amazing.

  • Kek

I will continue to root for HTC's Success. They deserve better than this.

I honestly hope they make a comeback. They were top and now..
Please HTC, release another flagship.

  • Vendhar

HTC is like Nokia of Android era. It should be supported to prevent its fall like other mobile ecosystems like meego and windows phone. HTC please come out with reasonably priced phones with good design and battery life.

Note 10, 07 Mar 2020I seond that, even XDA developers site is made for (in that time... moreMaybe you should know that these so called crap brands!! somehow copied from the OEMs and became successful. And no wonder because of those third world countries. Unfortunately in China and in those countries none heard the word "intellectual property" or "royalty fee". If Sony, LG, Samsung go where you wanted them to go, most probably there will be no more invention after few years.

  • Anonymous

Dometalican, 07 Mar 2020I will say this in every HTC thread, if HTC wants the comeback o... moreNo one will buy phones like these in 2020. For a failing company like htc the most important thing is notmaking a balanced phone. It needs to excel in just one aspect to create hype and gather consumer's attention.

  • Tom

Dometalican, 07 Mar 2020I will say this in every HTC thread, if HTC wants the comeback o... moreYou know that the most important aspect of making a comeback is actually making money, right?

  • VNDM.

wouo, 07 Mar 2020they every time loose money..... no proper phones. no flagship p... moreThat sweet VR money. In my opinion, they should move to VR-only. It's way more profitable for them. Or how about a competitor to the Oculus Quest?

abc_to_xyz, 07 Mar 2020Recently we were going through past HTC phones and they used to ... moreMe too, I had the HTC touch diamond, followed by the HTC touch diamond2 as my daily drivers for a couple of years.

  • T M

Why even bother anymore at this point?

  • Dometalican

I will say this in every HTC thread, if HTC wants the comeback of the century this is what needs to be released:

HTC Two (One M8/M9 re-issue)
5.2" 16:9 ratio Sharp IGZO panel with Full HD, 120Hz refresh rate; Gorilla Glass 5
Metal Unibody
Front-Facing Stereo Speakers
Headphone Jack with 24-bit DAC (minimum)
Dual SIM with Dedicated MicroSD Card slot
6GB/8GB LPDDR4X RAM; 128GB/256GB UFS 3.0 ROM
Snapdragon 865 with FULL GLOBAL bands and CDMA
3,800+ mAH battery
USB-C 3.1 with 25W wired charging
Triple Rear camera: 48MP primary with OIS, 20MP Wide-Angle, 13MP Telephoto with OIS
Selfie Camera: 16MP
Fingerprint Reader on the side
MIL-STD-G rating/IP53 at least
IR Blaster (hey, if it's a reissue, why not?)
Price: $650

HTC Two Max (reissue of the HTC One Max)
6.0" 16:9 ratio Sharp IGZO panel with 1440x2880, 120Hz refresh rate; Gorilla Glass 5
Metal Unibody
Front-Facing Stereo Speakers
Headphone Jack with 24-bit DAC minimum
Dual SIM with Dedicated MicroSD Card slot
6GB/8GB LPDDR4X RAM; 128GB/256GB UFS 3.0 ROM
Snapdragon 865 with FULL GLOBAL bands and CDMA
6,000mAH battery (don't care about thickness)
USB-C 3.1 with 25W wired charging
Triple Rear camera: 48MP primary with OIS, 20MP Wide-Angle, 13MP Telephoto with OIS
Dual Selfie Camera: 16MP Primary; 8MP Wide-Angle
Fingerprint Reader on the side
MIL-STD-G rating/IP53 at least
IR Blaster (hey, if it's a reissue, why not?)
Price: $750

HTC U13 (sequel to U12+ obviously)
6.5" 18:9 ratio Sharp IGZO OLED 1440x3040 with 120Hz refresh rate; Gorilla Glass 5
Glass or Ceramic Finish
Front-Facing Stereo Speakers (not as obvious but similar to the Xperia 1 Mark 2)
Dual SIM with Dedicated MicroSD Card slot
8GB LPDDR4X RAM; 256GB UFS 3.0 ROM
Snapdragon 865 with FULL GLOBAL bands and CDMA and X60 chip for 5G
6,150mAH battery (totally ripped off the Umidigi Power 3)
USB-C 3.1 with 30W wired charging and 15-20W Wireless charging
Quad Rear camera: 48MP primary with OIS, 20MP Wide-Angle, 13MP Telephoto with OIS, 3D ToF Sensor
Dual Selfie Camera: 16MP Primary; 8MP Wide-Angle
Fingerprint Reader in the Display
IP68
IR Blaster (just because why not)
Price: $900 (counters and annihilates the Galaxy S20 5G version)

Do this and they will bounce back.

That's normal, that some brands are raising and some
are shutting down. Don't make so much drama about that. If you're too weak, you're over.

  • Anonymous

This company is the reason why consumer grade VR headsets are priced like something out of a price gouger's happy dream. I cannot wait for this company get offed fast enough. Good riddance.

  • Anonymous

Note 10, 07 Mar 2020I seond that, even XDA developers site is made for (in that time... moreThe problem with your comment is that LG is Korean, Sony Japanese and HTC Taiwanese. All of them with their own distinct character.
The brands you mention, that have replaced the old brands that "we don't need", are all Chinese and with the exception of OnePlus, they all do the same thing. So, with the demise of the old brands "that we don't need" we have also lost diversity and succumbed to an one-country monopoly.

  • wouo

they every time loose money..... no proper phones. no flagship phone. nothing worldwide attention . so how do they exist ? they should gone from the market long time ago. every news from htc and every time is bleeding money. and its miracle that they have money left.... dont know how.