Sony will merge its phone, camera and home entertainment businesses

27 March 2020
Basically every consumer electronics product except for the PlayStation will be under the new Sony Electronics Corporation effective April 1.

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  • AnonD-732843
  • 8kN
  • 02 Apr 2020

Leonov, 02 Apr 2020And that's pretty much what they did. SONY finally is start... moreThey CAN win.. they're just not trying hard enough..

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    • Anonymous
    • Lt8
    • 02 Apr 2020

    Randoms, 27 Mar 2020You know what, people like you make the companies like sony... moreNo, Huawei, Xiaomi and all the other companies make money because they already make enough money in China and then they can just show up and flood the markets of whichever country they're allowed in due to their massive production capabilities. I will take Huawei over Xiaomi, though, especially because I really like their cameras. But I still think it's unfair to compare brands from western countries to Chinese brands simply because the Chinese can out produce everyone. Also, Xperia 1 II isn't out, but yes it won't be a best seller regardless of how good a phone it ends up being.

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      • Leonov
      • Lt8
      • 02 Apr 2020

      Cyberchum, 27 Mar 2020Except that their fanboys don't think they're overpriced. F... moreUhhh, no, we do realize that Sony sells very expensive phones. Sadly, at least in my country, you buy the phone you can afford, not the one you want most of the time. I'm probably the exception because of financial means, but it's still very pricey to buy Sony here. I'm still gonna buy it anyways because all of my phones have been from them, and I trust the hardware and software. Plus, I can always dick around with a buddy who wants an S20 Ultra and mock argue over who has the best phone lol

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        • Leonov
        • Lt8
        • 02 Apr 2020

        AnonD-732843, 28 Mar 20201. Yes, just as the OP said, a BIG BRAND could justify sell... moreAnd that's pretty much what they did. SONY finally is starting to realize that they have to use the people they have in other departments for their cellphone teams. I just wish they'd also realize that they can't win against Huawei and Xiaomi, let alone Samsung and Apple.

          Anonymous, 01 Apr 2020You are wrong. I've seen many people also 'trolling' the ot... moreI don't trolling, I refer sources to review those phone. Their camera phone are oversaturated and punchy color, use too much image stacking for HDR purposes, it is not my reviews but from some reviewer/youtuber.
          Source:
          Image stacking no only can found ghosting but also image loosing, refer this link and duration: 5:00 for example the Samsung S20 Ultra and Pixel 4 XL image stacking lost the chain, their image stacking in automode are not intelligent. By the way tell me how much they cost for the camera like this?
          https://youtu.be/ib7zHrJHBkg?t=300

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            • Anonymous
            • y}%
            • 01 Apr 2020

            Senseurheart Kimochi, 31 Mar 2020You are wrong. Those trolls ask Sony close down, do you thi... moreYou are wrong. I've seen many people also 'trolling' the other brands too.
            well.. sometimes i see you do it too in samsung/huawei threads...

              Anonymous, 31 Mar 2020all companies are doing aggressive marketing. that's normal... moreYou are wrong. Those trolls ask Sony close down, do you think they are okay in anyway! ? They even repetitive in all Sony thread. I don't see Samsung or Apple or China phone has this kind of trolls, it is actually the shady marketing, they want to spoilt Sony thread. You can found their IP/ID are some of the same person with anonymous, I am not saying you but maybe you know you are one of them.

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                • Anonymous
                • y}%
                • 31 Mar 2020

                Senseurheart Kimochi, 30 Mar 2020Sony bring many technology on Xperia. But the competitor ne... moreall companies are doing aggressive marketing. that's normal.
                And there are many bad comments in competitor's threads as well, not just sony.

                  pan, 29 Mar 2020that is a lot for sure... but it will never convince most p... moreSony bring many technology on Xperia. But the competitor never see it. Even worse their negative comments are flooding all the Sony thread, it seem their shady marketing are very aggressive.

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                    • VOLDY
                    • tet
                    • 30 Mar 2020

                    Past few years they tried so many different strategies but failed to achieve the success they want. When they were merged with Ericsson they invented the best smartphones with affordable price tag with unique features. Now they are just trying to sell the brand name with ordinary smartphones and with a higher price tag. :(

                      Only realised now that their computer business (VAIO) was already killed off. What a shame.

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                        • AnonD-732843
                        • mxd
                        • 29 Mar 2020

                        Anonymous, 29 Mar 2020Higher paid employees increase operations costs. Talk to so... more"Higher paid employees increase operations costs." - oh really?

                        Tell me something about all the unjustified bonuses ( in the 6-7-8 figure range )the top brass pays themselves and your high employee count increases operational costs mantra turns out to be null.

                        "Xperia costs as much as other to be made." - Not as much because most of the hardware is inferior from the start and the same can be said about iphone's hardware,

                        No, you cannot copy software. - Wrong. What world are you living in? You've never heard of cloning, copying or working round' the clock to make something happen?
                        - Everything is possible and engineers are the heart of it all. Think outside the box.. please..

                        "So according to you who sells more can charge more just because sells more. " - This is not my line of text, I only reiterated what a different person said because it's actually true since big brands CAN get away with stuff like this because of blind, foolish people being deceived by deceptive marketing.

                        "So, why do many of you cry about the prices of Samsung S20 Ultra, P40 Pro+ or Iphone 11 Pro Max?" - I'm not crying. I know how much a phone is worth and I'll patiently wait for it to be at a reasonable price point.

                        "You want Sony to sell this phone for below $900, but seems okay when Oppo brought Find X for $1000 without NFC, no IP rating, no sd slot, no stereo speakers, no EIS. Since Oppo sells much more." - No, I never said I want Sony to sell this phone for below $900 nor am I interested in it nor of that clone Oppo device.

                        "Or iphone xs max for $1500 (in USA, because other markets paid way more). With 1080p, less than 3300mAh, no usb c." - Not interested in Apple as well so yeah... keep on rolling where you have to please.

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                          • Anonymous
                          • LQw
                          • 29 Mar 2020

                          [deleted post]Sales increased 140% between oct - dec compared to jul - sep.

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                            • Anonymous
                            • LQw
                            • 29 Mar 2020

                            AnonD-732843, 28 Mar 20201. Yes, just as the OP said, a BIG BRAND could justify sell... moreHigher paid employees increase operations costs. Talk to someone that lives in Japan and ask how expensive everything there is.

                            Xperia costs as much as other to be made. Samsung has many in-house stuff, they get cheaper compared to other brands that buy same components. This is why iphone hardware costs as much of galaxy note despite being inferior.

                            No, you cannot copy software. Also Bionz on Sony is the image processor, not image processing software. Same thing with X1 Extreme/Ultimate on TVs. Porting to another device would be much easier than creating something from zero. There is no "any great engineer can do it".

                            So according to you who sells more can charge more just because sells more. So, why do many of you cry about the prices of Samsung S20 Ultra, P40 Pro+ or Iphone 11 Pro Max? Because since they sell more, they can charge $2000 if they want.

                            You want Sony to sell this phone for below $900, but seems okay when Oppo brought Find X for $1000 without NFC, no IP rating, no sd slot, no stereo speakers, no EIS. Since Oppo sells much more.

                            Or iphone xs max for $1500 (in USA, because other markets paid way more). With 1080p, less than 3300mAh, no usb c.

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                              • pan
                              • I@H
                              • 29 Mar 2020

                              Senseurheart Kimochi, 28 Mar 2020Sony Xperia bring out more technology compare to other. Xpe... morethat is a lot for sure... but it will never convince most people... why? because most "reviewers" are not "properly" compensated by sony... look at how they go crazy about "features" of chinese phones, or samsung or apple.

                              they treated xperia as if it doesnt bring something new on the table, but a "small" feature from other phones are celebrated... they always say that a feature is "not needed" when xperia introduce them... but says you cant live without it when other brands have it...

                              glass sandwich design were already present from the first z phone...
                              an ordinary pencil can be used on z ultra (wait, somebody havent done this yet?)... ok "not needed"...
                              face unlock... i have it from xperia miro, a lower midrange when it was released... but of course the technology is not yet mature...
                              ip68 rating, people say, it is "not needed"... but look at most flagships now... wait, it is now used by some midrangers...
                              superslowmo, the organic one... look when samsung adapts it, people say wow... and most superslowmo are "not organic"... they use interpolation to fill the missing frames, blurry implementation... and look some even implements slower superslowmo so now it is needed...
                              i wonder if 3D capture will be adapted by other phones...
                              eye autofocus are not needed since others do not follow suit "yet"
                              and here, xperia is on its second iteration of eye autofocus which includes animals... ok "not needed"...
                              4k display? "not needed"...
                              dynamic vibration? "not needed"...
                              ...
                              so, yeah... everything new on sony xperia 1 mk ii is "not needed"

                                AnonD-732843, 28 Mar 2020The basis of those negative comments at Sony is because of ... moreNow they're doing a fresh start (because the xz2 and xz3 era was disastrous). The CEO said that the new target for xperia flagship phones are not mass market, but professionals.

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                                  • Anonymous
                                  • 7AH
                                  • 29 Mar 2020

                                  Quite a bad time to reorg unless it's a transition to a mostly virtual department.

                                    Ditch the Xperia name.

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                                      • AnonD-732843
                                      • 3Zy
                                      • 28 Mar 2020

                                      Senseurheart Kimochi, 28 Mar 2020Sony don't marketing as mass market, so why all of you givi... moreThe basis of those negative comments at Sony is because of the very fact you just said: mass marketing of their devices is non-existent..

                                        Cyberchum, 28 Mar 2020No one said you should consider buying LG or HTC. No one sa... moreSony don't marketing as mass market, so why all of you giving more negative comments to Sony but why don't giving your negative comments on other competitors, some of them are even more expensive or lack of some impressive technology.