Apple gets fined $12 million in Italy for its water resistance claims

30 November 2020
The Italian authorities don't like that people are being misled.

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I find this odd since Apple is the first company to reach 6m deep of water-resistant. Maybe Apple meant for underwater use inside the swimming pool only and not sea water.

    • ?
    • Anonymous
    • DkZ
    • 01 Dec 2020

    Anonymous, 01 Dec 2020false advertisement is illegal... Ok. I guess in Italy,... moreapple need some common sense. phone for genderbenders

      Fayth, 01 Dec 2020who will get the 12 million dollars? should be every iPhon... moreActually not, the money is taken by the the antitrust authority. And that is a bad thing.
      The good thing is that brands will usually change behaviour of keep getting fined, and usually the consumers can use the antitrust measure to sue for a compensation, usually started by consumers associations, but no consumer will take anything if he doesnt act.

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        • Fayth
        • tEZ
        • 01 Dec 2020

        who will get the 12 million dollars?
        should be every iPhone buyers in Italy

          AnonD-804996, 01 Dec 2020Red Bull commercials also say you get wings and you can fly... moreWhat you are saying it is strictly regulated here, italy (I also think it is the same basically anywhere). The code of misleading advertising, art 2, says 'advertisements has to avoid any statement or representation able to mislead the consumers, even if they are omissions, ambiguities or exaggerations not hyperbolic'.
          Redbull case isnt punished cause it is a hyperbolic exaggeration, that is allowed under this rule. The ratio is that what is considered obviously impossible isnt able to mislead a consumer. The obvious is under the law rule of the good father diligence.

          I think this is a good thing if makes brands change how they handle water dmg warranty(that is basically no warranty), but it should be applied to all brands, cause for example samsung does the same.

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            • jack leleito
            • JFy
            • 01 Dec 2020

            Am worried that i shifted from samsung S10 android to apple!

              thanosks, 01 Dec 2020Apple has the best water resistance out there but its not s... moreI don't agree with this argument, that the author is also trying to push foward.
              We've had water-resistant devices for quite a while and they ARE covered under warranty. Look at Garmin watches for example, I had a friend whose watch failed well outside the warranty (after 5 years, in a pool) and they fixed it at no extra cost.

              If apple refuses to fix devices which are water damaged, they should not say their phones are water-resistant. It's like claiming to have a 2-day battery life but you only get 1 hour, because you did not use it in the intended way.

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                • AnonD-804996
                • M}3
                • 01 Dec 2020

                AnonD-762416, 01 Dec 2020Yes, a few million euros makes a huge difference for a coun... moreRed Bull commercials also say you get wings and you can fly, yet I never got any wings and still couldn't fly. OMFG FALSE ADVERTISEMENT! Time to fine them! Or how Volvo is constantly praised and advertised as safest car, yet that doesn't mean people should crash on purpose or are impossible to get killed in a Volvo. You can still get killed or severely injured in a Volvo despite all the safety they put into them. None of it is a GUARANTEE. Time to sue them too. Lets see, who shall we sue next. Milka. Lets sue Milka too. Coz milk they use doesn't actually come from purple cows. Omfg, such false advertisement! See the level of stupidity here? Just because phone is dropped in some water in a commercial, that doesn't just mean you're suddenly entitled to repair of all and any water damage. It's just a frigging ad. The certified IP ratings just mean it SHOULD survive that, it doesn't mean it'll survive with a guarantee. Because IP ratings are given under very specific conditions. It's unlikely they'll be met exactly in real conditions and when they don't, the protection may fail. And before idiots rush to say I defend Apple coz I'm a fanboy (just GSMArena things), I'm applying this to any brand. None ever guarantees anything, they just show it has certain protection that might help.

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                  • Anonymous
                  • 6wN
                  • 01 Dec 2020

                  Never put or drop your phone in water. Water resistant or water proof or something else doesn't matter.

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                    • Anonymous
                    • uJD
                    • 01 Dec 2020

                    Anonymous, 01 Dec 2020You certaintly dont know false advertisement is illegalfalse advertisement is illegal... Ok.

                    I guess in Italy, i have to put in big bold font every fact eh?

                    If i make a hamburger advertisement, i have to write in bold font, this burger contains soy! Else what if someone dies from eating it without knowing it have soy.. No, everyone eating that burger need to hold up their medical cards to say they are ok to eat it?

                    People need some common SENSE. If you do not have, its perfectly OK to fall for it, and LEARN from that.

                      • D
                      • AnonD-762416
                      • JGw
                      • 01 Dec 2020

                      AnonD-804996, 01 Dec 2020They are like parasites, they smell the money. And Apple ha... moreYes, a few million euros makes a huge difference for a country with a population of 60 million!

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                        • AnonD-804996
                        • M}3
                        • 01 Dec 2020

                        Anonymous, 01 Dec 2020Their are thousands of Ads everyday over exaggerating about... moreThey are like parasites, they smell the money. And Apple has a lot of it...

                          Apple has the best water resistance out there but its not something fully trusted anyways. They cant provide liquid damage warrantee because of the uncertainty of the situation that caused the damage. And its also very expensive since if water gets in the phone it corodes everything making it unusable as is.

                            • ?
                            • Anonymous
                            • PUk
                            • 01 Dec 2020

                            AnonD-804996, 01 Dec 2020Coz people are literally that dumb to take EVERYTHING liter... moreYou certaintly dont know false advertisement is illegal

                              • D
                              • AnonD-804996
                              • M}3
                              • 01 Dec 2020

                              tom, 01 Dec 2020It's not a dumb fine. Have you seen any iphone ads? La... moreCoz people are literally that dumb to take EVERYTHING literally. Actually, yes, they are. Also Samsung had their stuff showcased flying through space. I guess Galaxy S21 will be space proof.

                                • ?
                                • Anonymous
                                • fJ5
                                • 01 Dec 2020

                                Anonymous, 01 Dec 2020Their are thousands of Ads everyday over exaggerating about... moreProbably because a $1,000 phone didn't get water damage and warranty failed to cover it.

                                  • l
                                  • lmao
                                  • M9Q
                                  • 01 Dec 2020

                                  Anonymous, 01 Dec 2020And Huawei with their fake photo claiming that it was captu... morethat was several years ago that they did that

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                                    • cyber
                                    • S2D
                                    • 01 Dec 2020

                                    nothing new,iphones are not water resistant at all,they claims for 12 series should be consider as joke,the water first penetrates between the glass and plastic frame-stupid design and sim tray is the other location despite the rubber sealing there

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                                      • Anonymous
                                      • XRQ
                                      • 01 Dec 2020

                                      Their are thousands of Ads everyday over exaggerating about themselves. Nothing happens to them.

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                                        • MrHong
                                        • xZI
                                        • 01 Dec 2020

                                        Anonymous, 01 Dec 2020And Huawei with their fake photo claiming that it was captu... moreWell that's right. I mean, Huawei P/Mate pics are good enough so why bother using a DSLR? Oh, Huawei also cheated in Antutu previously.