Xiaomi unveils new logo and brand identity

30 March 2021
Designed by Japanese graphic designer Kenya Hara.

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They could have just paid me to do this logo in mere seconds. I won't even ask for my name to be credited 😂😂😂

    SMIRNAS, 31 Mar 2021simple logo hardly any change on MI soo why need world clas... moreSo they can call it a "new logo"

      simple logo hardly any change on MI soo why need world class designer??

        Shower Mi, 30 Mar 2021If anything, Xiaomi should rename itself to what it does be... moreProducts: Ad Mi
        Os: Ad UI
        Logo: Ad
        Variants: Ad +, pro, prime, pro max, max, note, ultimate, s, s max, s pro, s prime, s prime pro max plus, 4g, 5g, mix, etc
        Lol

          Not the very same logo but still, it's The Same. Meh. Should have renamed it to Show Meh. But that squircle icon type, hello Samsung

            the new marketing team of xiaomi for this project should be reassessed, there was a waste of resources by just hiring renowned artist to change logo but to me, there's no changes. I hope they will not venture or concentrate in advertising, hiring big endorsers and pump their prices due to additional cost.

              Anonymous, 30 Mar 2021Xiaomi really isn't difficult to write. I frankly real... moreIt’s actually pronounced a bit like Show Me but it’s a bit on the Shiow Me-ish side like the global manager for Xiaomi told

                I'm pretty damn sure that ,i can redesign this logo better than that kenya hara guy 😐 what a waste

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                  • Anonymous
                  • 7Xc
                  • 31 Mar 2021

                  Shower Mi, 30 Mar 2021If anything, Xiaomi should rename itself to what it does be... more... it's almost cute how utterly clueless you are. There's been a toggle in the settings since MIUI 9 or possibly earlier, that lets you disable ads. But here you are, yet another uninformed blind hater who just wants to hate on Xiaomi using OUTDATED knowledge. Cope harder.

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                    • Fayth
                    • XTA
                    • 31 Mar 2021

                    the rounded square looks like part of Samsung icon family

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                      • Md Rafi
                      • gMD
                      • 31 Mar 2021

                      M just fan of Xiaomi brand. Simply I would say it provides me a lot in low cost. Thanks for being so special brand for me.

                        I won't be surprised if Xiaomi Cyber attack all the phones and any devices they had produced they will get all the info they want with their huge network .In my opinion Xiaomi will lead the upcoming years where every one will start using their product as they are based on user requirements and needs.

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                          • Anonymous
                          • PBG
                          • 31 Mar 2021

                          Anonymous, 30 Mar 2021why not just rename is as "Mi"? everyone writes i... moreLol, it isn't difficult by any means.

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                            • Anonymous
                            • mwn
                            • 30 Mar 2021

                            Show Me the Money, 30 Mar 2021If anything, Xiaomi should rename itself to what it does be... moreDamn you really gottem good

                            Don't know how they'll bounce back from this one

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                              • Shower Mi
                              • 39y
                              • 30 Mar 2021

                              Anonymous, 30 Mar 2021why not just rename is as "Mi"? everyone writes i... moreIf anything, Xiaomi should rename itself to what it does best, hence it should have renamed itself as simply "Ad".

                              Therefore it's devices would be named, Ad Mi.

                              Nice and simple. However, there's one company that may file a trademark infringement against Xiaomi's rename to Ad - who else but Google.

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                                • Show Me the Money
                                • 39y
                                • 30 Mar 2021

                                Anonymous, 30 Mar 2021why not just rename is as "Mi"? everyone writes i... moreIf anything, Xiaomi should rename itself to what it does best, hence it should have renamed itself as simply "Ad".

                                Therefore it's devices would be named, Ad Mi.

                                Nice and simple. However, there's one company that may file a trademark infringement against Xiaomi's rename to Ad - who else but Adoogle.

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                                  • AnonD-920712
                                  • txp
                                  • 30 Mar 2021

                                  okay i think i like it

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                                    • MA
                                    • a3F
                                    • 30 Mar 2021

                                    The new logo is much better.

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                                      • XiamBoy
                                      • dWB
                                      • 30 Mar 2021

                                      ae86, 30 Mar 2021The typhograohy reminds me of Japanese clothings linesWell It was designed by a Japanese artist! XD

                                        Lol millions of dollars for making it a bit round?