Xiaomi unveils new logo and brand identity

30 March 2021
Designed by Japanese graphic designer Kenya Hara.

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they proberly spent millions on the logo looking like an auto Create by an AI

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    • Anonymous
    • M}3
    • 30 Mar 2021

    Anonymous, 30 Mar 2021why not just rename is as "Mi"? everyone writes i... moreXiaomi really isn't difficult to write. I frankly really don't get it why people have such massive issues writing it correctly. Pronounciation however is different. We used to pronounce it with X in my country, but later realized Chinese pronounce Xiaomi as "Shiaomi". So, there's that...

      i don't see what's new here other than the rounded corners. a 5yr old could have come up with this. that's millions of dollars gone for literally no reason

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        • Anonymous
        • rK$
        • 30 Mar 2021

        Oneui icon... I like it.

          https://fdn.gsmarena.com/imgroot/reviews/19/xiaomi-mi-9-lite/lifestyle/-727w2/gsmarena_001.jpg

          It looks like the font they have been using since 2019, the only new thing is the rounded MI logo.

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            • Anonymous
            • T4}
            • 30 Mar 2021

            why not just rename is as "Mi"? everyone writes it as xoiami,xaiomi,xiomi,xaomi...it is a difficult Chinese name and is not suitable for global market. even macintosh turned to "Mac" or hewlett-packard turned to HP years ago.

              • m
              • mohammad
              • 6p}
              • 30 Mar 2021

              i love the round shape

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                • Hippu
                • rJ}
                • 30 Mar 2021

                Looks like One UI app. So basically they should give money to Samsung.

                  This is revolutionary! Rounded corners and mirror effect! Absolutley mental! Kenya Hara really done a great job! He deserves a lot of money for this, especially since it's what everybody does when they are bored on a word document

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                    • Anonymous
                    • fIP
                    • 30 Mar 2021

                    Gandalf, 30 Mar 2021LMAO, I wonder how much they paid him just to cut the corne... moreprobably millions..

                      Anonymous, 30 Mar 2021Looks nice. Though I didn't mind their old design. Als... moreI think it looks like it’s upside down 🙃

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                        • Anonymous
                        • M}3
                        • 30 Mar 2021

                        Looks nice. Though I didn't mind their old design. Also, is it just me or the "xiaomi" text feels like it's written backwards?

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                          • Anonymous
                          • fFA
                          • 30 Mar 2021

                          new one look better..

                            LMAO, I wonder how much they paid him just to cut the corners of the previous logo

                              Previous one looks better for me

                                • a
                                • ae86
                                • vaS
                                • 30 Mar 2021

                                The typhograohy reminds me of Japanese clothings lines

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                                  • Anonymous
                                  • fFA
                                  • 30 Mar 2021

                                  Nice..

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                                    • Anonymous
                                    • uZa
                                    • 30 Mar 2021

                                    This is better than last one