Sony Alpha engineers explain how they developed the Xperia 1 III camera

19 April 2021
The team had a similar philosophy when working on the Xperia flagship as it did when developing the Alpha cameras.

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Anonymous, 13 May 2021Why? That's more who it should be geared towards. If t... moreYeah its pointless for people who dont know how to use camera blaming the bad quality picture they got.

    • ?
    • Anonymous
    • kky
    • 13 May 2021

    Anonymous, 21 Apr 2021It's funny how people are judging the camera on a phon... moreWell...that sounds like you had an argument....if people have not seen the consistently poorer photo results out of every Xperia for nearly the last 10 years....what makes this different?

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      • Anonymous
      • kky
      • 13 May 2021

      Jasson91, 25 Apr 2021Yeah kids who dont know how to use camera shouldnt be allow... moreWhy? That's more who it should be geared towards. If they don't know how to use a camera anyway then they won't know they are being ripped off more than most phones already rip you off

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        • Anonymous
        • IJK
        • 13 May 2021

        NotheOneVegeta, 25 Apr 2021Ok, please. The same can be said about Samsung, Apple and a... moreNot the same as what they pointed out. Next read with your eyes instead the image of Sony imprinted in your brain.

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          • Anonymous
          • IJK
          • 13 May 2021

          Pricalert, 25 Apr 2021People still complain about the price of the phone. Every o... moreCause its bad enough when people sell the phone for 800 to 1400.
          But when you sell phones for 2500 that have and lack comparable features to those 500-1400 phones thats a big no no.
          And as you said....just has some gimmicks. Nothing that warrants another 1 to 2 grand over others.

          Not to mention yes some 500 dollar phones have similar specs. But there's a difference between developing the tech while spending way more in r&d, marketing, software, and hardware development. And just bulk buying last years good parts.

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            • Pricalert
            • 3Ta
            • 25 Apr 2021

            People still complain about the price of the phone. Every other brand is using the "Pro" or "Ultra" or "Max" in their name to justify the price of a model that is comparable with a brand selling their phone for 500. Now Sony has announced a phone with gimmicks other brands don't put in their phone, and still people are complaining about "the price". Please stop and wait for the actual review of the phones, before you make a conclusion of a phone you wouldn't buy.

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              • NotheOneVegeta
              • 3Ta
              • 25 Apr 2021

              Vegetaholic, 21 Apr 2021Lol what a BS, litteraly camera are the worst you can get i... moreOk, please. The same can be said about Samsung, Apple and all the different brands. If you want a good camera, why are you searching for a phone? Your pictures will still be ugly when shooting with a good camera. Stay away from photography.

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                • ryan
                • 7XN
                • 25 Apr 2021

                And TRUST ME no one will buy a 1500 collar phone, good hardware but hopeless image quality even worse then 500 dollar REDMI phone and its reality, we all know.

                  Vegetaholic, 21 Apr 2021Agreed, no random person will get 1000 euro phone which tak... moreYeah kids who dont know how to use camera shouldnt be allowed to buy Sony phones after all.

                    LOL, 22 Apr 2021Just collaborate with Google to make a Sony Pixel phone. ... moreCould be a working idea

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                      • Anonymous
                      • q}k
                      • 24 Apr 2021

                      RobZ, 19 Apr 2021while this phone looks impressive on some areas, the bezels... moreAnd phones with notches and punch hole look like phones from 2017!

                        With all this complex functions and processing if people are expecting SD888 to handle it without the help of a dedicated processing for grinding the math behind it then you guys are clueless.

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                          • Norris
                          • SbF
                          • 22 Apr 2021

                          LucasN82, 22 Apr 2021I will test demo mark III soon as it arrives, then YT and u... moreOk

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                            • LucasN82
                            • n4}
                            • 22 Apr 2021

                            Norris, 22 Apr 2021Better show full sizes taken with Mark III, and not Mark III will test demo mark III soon as it arrives, then YT and upload to drive. Spring/summer is good time to tests. Cheers.

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                              • Anonymous
                              • I@H
                              • 22 Apr 2021

                              Norris, 22 Apr 2021Better show full sizes taken with Mark III, and not Mark IIit is not yet available...
                              his answers are towards the guy who intented to take bad shots not realizing that exif of his photo exposed his bad intentions...

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                                • Norris
                                • SbF
                                • 22 Apr 2021

                                LucasN82, 21 Apr 2021Watch out for fake guys that upload fake Xperia photos. One... moreBetter show full sizes taken with Mark III, and not Mark II

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                                  • LOL
                                  • yAK
                                  • 22 Apr 2021

                                  Just collaborate with Google to make a Sony Pixel phone.

                                  Google is crap at hardware, Sony is crap at software.

                                  Xperia phones already have a very stock-like Android, more and more of Sony's apps are replaced by Google ones e.g. Sony Album vs Google Photos.

                                  The most obvious alliance and a natural marriage.

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                                    • LucasN82
                                    • 8j%
                                    • 21 Apr 2021

                                    Lord Guano, 21 Apr 2021THis is also fake. No masks etc...Its Cracow (Poland) wher... moreI lived in Cracow for 11 years man.

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                                      • Lord Guano
                                      • d@7
                                      • 21 Apr 2021

                                      LucasN82, 21 Apr 2021Watch out for fake guys that upload fake Xperia photos. One... moreTHis is also fake.
                                      No masks etc...Its Cracow (Poland) where I live.

                                      Restaurants are closed - Everything is open on the photos.

                                        • a
                                        • aka
                                        • t7x
                                        • 21 Apr 2021

                                        Anonymous, 21 Apr 2021It's funny how people are judging the camera on a phon... moreIt's because Sony software and post-processing of photos have been crap.