Sony Alpha engineers explain how they developed the Xperia 1 III camera

19 April 2021
The team had a similar philosophy when working on the Xperia flagship as it did when developing the Alpha cameras.

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eddy-, 19 Apr 2021Sounds like the best cameraphone after a while, but can... morei swear Pete Lau's twitter was OnePlus x Hasselblad's marketing team

    • Z
    • Zaelbusta
    • N1r
    • 19 Apr 2021

    I'm so excited for the Sony Xperia 1 iii

      • ?
      • Anonymous
      • JT5
      • 19 Apr 2021

      OMG, all this time they were lying.
      I should have believed the "tech experts" youtubers when they had said that photos can only be good and correct if I use HDR all the time and White Balance has punchy/warm colours.

      Instead of listen to these guys that are responsible for Alpha cameras, I should have listened to those youtubers that always teach how important is to have shadows brighter than reality and does not matter if they never talk about halos, fringing, ghosting, moiré, aliasing etc ..

      🤣...

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        • Anonymous
        • JT5
        • 19 Apr 2021

        Anders, 19 Apr 2021"Here's how we developed the cameras for the Xper... moreSensors are not same.

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          • Anonymous
          • JT5
          • 19 Apr 2021

          Same people that are responsible for their 📷, but the experts still complain.
          Haters know more than these guys I suppose.
          LOL ...

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            • eddy-
            • fuZ
            • 19 Apr 2021

            Sounds like the best cameraphone after a while, but can't be too optimistic after seeing how OnePlus 9 series failed miserably.
            Let's wait and see, as expectations could differ from reality.

              Anders, 19 Apr 2021"Here's how we developed the cameras for the Xper... moreDifferent wide-angle and Periscope instead of telephoto but sure...same ones exactly. Lol

                • R
                • Religious Playboy
                • 39r
                • 19 Apr 2021

                Incoming Sony fans who'll get a brand new sentence in their marketing campaign..."Sony Alpha engineers developed the camera"

                  Bibi, 19 Apr 2021I think there is something wrong with the title. Maybe the ... morewe all know how that went for OnePlus

                    Bibi, 19 Apr 2021I think there is something wrong with the title. Maybe the ... morepress X to doubt. I mean I hope it is good but I am skeptical.

                      • W
                      • Woohoo
                      • 7kk
                      • 19 Apr 2021

                      I hope they improve their algos & s/w processing.

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                        • Bibi
                        • YPe
                        • 19 Apr 2021

                        I think there is something wrong with the title. Maybe the word 'they' is missing.
                        But back to the topic, I hope the camera is as good as the marketing is.

                          "Here's how we developed the cameras for the Xperia 1 m3

                          ... We took the ones from the Xperia 1 m2 and used them again 🤣🤣🤣

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                            • TC
                            • pM5
                            • 19 Apr 2021

                            Just in time for Olympia?

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                              • Anonymous
                              • 7t3
                              • 19 Apr 2021

                              beep bop boop, 19 Apr 2021bet it was full of vague marketing answersYes, "cameraness, will appeal to ages 0-10". "Yes, Alpha, will be a new Character on Masters of the universe, fir marketing. But, at last, the toy maker won't make him He Man's partner".

                                • ?
                                • Anonymous
                                • 8j2
                                • 19 Apr 2021

                                They should try and develop a working smartphone.

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                                  • Anonymous
                                  • IYD
                                  • 19 Apr 2021

                                  beep bop boop, 19 Apr 2021bet it was full of vague marketing answersHaha the Sony camera division can't catch a break

                                    • ?
                                    • Anonymous
                                    • 7t3
                                    • 19 Apr 2021

                                    And they couldn't do better?

                                      bet it was full of vague marketing answers