Nothing Phone (1)'s screen isn't as bright as initially advertised, but could get there in the future

11 August 2022
A bit of controversy surrounded Nothing today.

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  • ?
  • Anonymous
  • Lkg
  • 12 Aug 2022

Limiting brightness also helps to delay burn-in.

    • L
    • Lonteku
    • xjH
    • 12 Aug 2022

    So basically u just been told like buy Ferrari car but only speed at 65km/h.

      • ?
      • Anonymous
      • YY8
      • 12 Aug 2022

      Regardless of whether the hardware can do that high of a brightness, if it is locked to a lower brightness due to software then that is the brightness level you advertise. You don't say this car can go 300 mph, but she to safety limitations we can only allow you to go 150 mph. That isn't a good example, but the point is you have to advertise want the end user is actually able to experience. A few % points of error is fair enough, but not anywhere 40% decrease from what's advertised lol

        • N
        • Nicer
        • GXj
        • 12 Aug 2022

        It's called lie not misleading. Either screen is reaching 1200 nits and comsumers can enjoy it or not.
        If this is allowed then all companies would advertise 1200 nit only to get 700 in real life

          I'm unsure if this would count as false advertising, since (like the article said) the phone's screen is able to reach 1200 nits, but the software is currently locking it to only let it hit 700 nits.

          It is odd that they advertise that 'you can make the screen hit 1200 nits! Perfect to see in sunlight!' yet they lock it to 700 due to 'ensuring a balanced user experience regarding heat and battery consumption'. You could've just given us the option to enable / disable 1200 nit mode in the phone's settings.

            • D
            • DMX
            • 8xr
            • 12 Aug 2022

            Misleading advertising, the car pei thought that no one would notice hahaha

              • ?
              • Anonymous
              • q}X
              • 12 Aug 2022

              Eric20, 11 Aug 2022The argument is about false advertising, not whether 1200 n... moreI doubt there will be any moves on the part of consumer groups...if you want to start nitpicking then advertised clocks speeds on CPU are never reached or the advertised wifi speed on wireless devices.

              If those can continue to be advertised I doubt screen brightness on a mid-range phone is going to be in at the top of anyone's agenda.

                Kev, 11 Aug 2022I'll give you the rub. 700 nits is exactly what you ne... moreThe argument is about false advertising, not whether 1200 nits or 700 nits is sufficient brightness.

                This is misleading advertisement that could be brought up by consumer protection groups.

                  • K
                  • Kev
                  • T0U
                  • 11 Aug 2022

                  I'll give you the rub. 700 nits is exactly what you need. This sort of brightness takes you to iPhone levels of brightness. Maybe not as much as the latest, but I know that my P30 Pro reaches 570 nits, a brightness that's slightly insufficient in sunlight. However, a slight boost to 650 would be enough for me, which coincidentally is what the Nothing Phone 1 is capped at.

                  Quite smart by Nothing, given how excessive brightness would have slaughtered battery life. Nothing's reluctance to unlock the full potential of the screen hints them not using Samsung as their panel supplier. And we can appreciate how poor battery life has been on Huawei devices recently, when they've started using 120hz mystery panels that caps at 800 nits.

                  I'll just say this. 700 nits is just enough. Not a lot, but enough for sunlight. Your opinion on this matter will vary.

                    • ?
                    • Anonymous
                    • 4HG
                    • 11 Aug 2022

                    I hate software locks