Sony sold 7.1 million PS 5 consoles in the final quarter of 2022, mobile division not doing so well

02 February 2023
Physical and digital game sales are up. The camera sensor division is going strong too.

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  • Pearl of the orient
  • I@H
  • 02 Feb 2023

People are so overly dramatic with Xperia Phones, get over it.

Sony is not anymore pursuing marketshare in their mobile division.

For one, gsmarena's reporting is lacking in details because they've only posted revenues for Q4 and not even if Xperia had overall profits for that quarter.

Second, overall, global mobile marketshare has contracted for the whole industry, what do you expect out of Sony who has little marketshare to begin with.

People are really oblivious that Xperia isn't the same anymore as Samsung or any chinese brands who tries to cater to almost everyone.

    To literally no ones surprise, mobile division is going to hell. Which makes sense if you consider 2022 models.

    a)Sony Xperia 10 IV. A 400+Euro phone with Snap695 and 60hz display.....

    b)Sony Xperia 1 IV. Great overall flagship with bad thermals, horrible pricing(1400euro)and poor software support with limited availability

    c)Sony Xperia 5IV. Great compact flagship,should have released earlier with more aggressive pricing(250E more expensive than Zenfone 9 for example).

      ThisGuy, 02 Feb 2023Yes indeed. Sony phones used to overheat (a lot) but that... moreApple and Samsung, and probably others I haven't tested, extrapolate picture data to the extent of including "estimated" details that isn't really there. It's what the customers like and good luck to them. Sony seem not to do that. What the camera sees is what you get, with the distortions cleaned up and a bit of HDR, but no artefacts because the AI thinks those lines are railings or those squiggles are numbers.
      Sony need the phones so they have independent test beds for their camera and audio R&D. They don't want to compete with their customers. So sales are not high, enough to perhaps recover costs.
      If you don't want a 5 or a 1 then fine, they are not for you. If you do, there's pretty much no alternative.

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        • Puny
        • gyX
        • 02 Feb 2023

        They were still good when they had Ericsson with them. Now, even If I want to buy any Sony mobile, it's not available officially , no service centre nearby and habe sky high pricing.

          • ?
          • Anonymous
          • 7Au
          • 02 Feb 2023

          geordie81, 02 Feb 2023is it just me or does Sony marketing for its mobile divisio... moreIt does suck. I don't understand how they continuously make it worse. During the Z to XZ era it wasn't this bad.

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            • Anonymous
            • pWD
            • 02 Feb 2023

            cyber, 02 Feb 2023time to shut down the mobiles,no one gives a frack about so... moreMight as well shut the phone stuff down, yeah.

              • n
              • nah
              • 61U
              • 02 Feb 2023

              Software is suck, low-mid end phones using 3 old hardware & build quality, price is high, just selling crap brand logo called SONY.

                • ?
                • Anonymous
                • dWL
                • 02 Feb 2023

                Sony should abandone it's handset business.

                  • c
                  • cyber
                  • S2D
                  • 02 Feb 2023

                  time to shut down the mobiles,no one gives a frack about sony phones,they are just a empty name like nokia

                    • ?
                    • Anonymous
                    • x0k
                    • 02 Feb 2023

                    Sony phones have like No market share in the US. They need carriers to start offering them

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                      • AnonD-731363
                      • SH3
                      • 02 Feb 2023

                      Anonymous, 02 Feb 2023Poco F1 is a High Midrange phone, though.Man even GSMArena said an proven flagship grade devices are determined by Chipsets.
                      Poco F1 had same COU like 1000 eur phones of that day so it was a flagship not a midranger.
                      By your comparison we can say S23 ultra is a midranger or even a budget device because its sold without charger and with laughable charging speed comparable to 100 eur devices.

                        • D
                        • AnonD-731363
                        • SH3
                        • 02 Feb 2023

                        rizki1, 02 Feb 2023yeah, sad truth and i miss old Sony like Xperia Tipo, E ser... moreExactly even E4 or E5 were great even they were bit costlier of what they could cost but nothing to comparable to todays inflation everywhere.
                        Even Sony Xperia IV 10 cost 400-500 on some markets and bit over 300 in asian markets and is a 200 eur worth device.
                        SD695 aint bad but not at 400 price tag.

                          • T
                          • ThisGuy
                          • gxv
                          • 02 Feb 2023

                          Anonymous, 02 Feb 2023I wonder why mobile isn't doing so well...Let's s... moreYes indeed.
                          Sony phones used to overheat (a lot) but that was 10 years ago. I'm sure the cause of the bad sales numbers is all about marketing.
                          Regarding the software, the Xperia Launcher is one of the best first party lauchers in the market.
                          They have an excellent customer service also.
                          I've been usin Sony smartphones since more than 10 years now and the biggest flaw in my opinion is regarding the camera. They have the best camera sensors (they even manufacture them for dirrect competitors) but the camera software (postprocessing) doesn't compete with Apple nor third party apps.

                          Thanks for comming to my TED talk.

                            geordie81, 02 Feb 2023is it just me or does Sony marketing for its mobile divisio... moreTheir market share in the UK is 0.85%, and this is probably their third largest in the world after Japan (9%) and Taiwan (2%). In Germany, say, only 0.55%, and in most other countries they already left the chat (the top ten) or not available any more

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                              • Anonymous
                              • IW1
                              • 02 Feb 2023

                              rizki1, 02 Feb 2023someone says Sony sells expensive phones because of profit,... moreYou think we would not notice that you put Xiaomi with same tier as Samsung and Apple. 🤭

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                                • Anonymous
                                • IW1
                                • 02 Feb 2023

                                Sony:

                                - Make the phone with price unreasonably more expensive than iPhone 14 Pro Max and Galaxy S22 Ultra (Yes I know that Xperia 1 IV still have SD Card and headphone jack but that can't be their excuses to mark up the price so high).

                                - Didn't do any or barely did promotion or advertisement.

                                - Start selling the phone several months after it's announced.

                                - Launching phone with outdated chipset (Xperia 5 IV use SD 8 Gen 1 instead of Plus variant even though other phone that launched during same month already used SD 8+ Gen 1).

                                - Poor cooling system.

                                - Really short software support (Only 2 years if I am not mistaken).

                                - Poor point and shoot camera/video quality (They are depending too much on manual camera control).

                                Also Sony: Shocked that their mobile division are going down every year.

                                  IpsDisplay, 02 Feb 2023Japan a culture known for being extra rigid They are a p... moreTheir phones were wild back when they were still sony ericsson.

                                    AnonD-731363, 02 Feb 2023Man just like LG Sony can go nuts with phone division. Lo... moreyeah, sad truth and i miss old Sony like Xperia Tipo, E series etc My little brother had a Xperia E1 back then and it was one of our best phones.

                                      • ?
                                      • Anonymous
                                      • Fvd
                                      • 02 Feb 2023

                                      AnonD-731363, 02 Feb 2023Man just like LG Sony can go nuts with phone division. Lo... morePoco F1 is a High Midrange phone, though.

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                                        • Anonymous
                                        • 1Kx
                                        • 02 Feb 2023

                                        The only flagship I would consider buying is something from Sony if it weren't so expensive. It needs a headphone jack and expandable storage.