Apple's Q4 report: iPhone sales are down, but 2 billion active devices reached

03 February 2023
Cupertino also set an all-time record revenue in the Services business.

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  • 03 Feb 2023

Anonymous, 03 Feb 2023And the share is still not 30% lol. Typical false marking ... moreMany people have more than one device registered. Typically phone, iPad, mac, watch, earphones... Easy to have 2 billion devices.
And as for market share, you are serious?

    • R
    • Raky
    • iL1
    • 03 Feb 2023

    Well, "maybe" that's has something to do with higher prices!?
    Just asking?????

    I mean, in all shops around me, iphone is available to buy without waiting ;)

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      • Anonymous
      • 3xw
      • 03 Feb 2023

      Sales are down because iphone 14 and pro are disappointing

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        • Anonymous
        • X$7
        • 03 Feb 2023

        Anonymous, 03 Feb 2023Still better than Google. Also, Apple’s services are top no... more1 account for multiple services, sure make things simple, but do it make big different ?

        the things about google is that most people will just go "free" instead subscribing for google services

        service like youtube, apple user will need to subscribe premium membership, there no difference

        for movies/tv, rather than google-movies/TV, many will prefer netflix/disney plus/amazon prime/hbo
        this also actually arent much different for apple user, as those shows not available in apple tv either (aside of movies), no?

        cloud storage, apple giving free 5gb, while google give free 15gb
        15gb enough for phone backup for most people, for paid storage cost both same afaik

        its doesnt matter much, because in the end, payment going thru in one account in both google or apple
        spliting payment for each services vs 1single payment bundle, probably that what the different between 2

          Anonymous, 03 Feb 2023Still better than Google. Also, Apple’s services are top no... moreMicrosoft? Office 365 or Xbox one are top service for Office and gamers.

          Google Aim is to collect data, they dont care how much we complain, they will always establish and discontinue service due to how much data they can collect.

            Anonymous, 03 Feb 20232 billion devices counted from which model? (how much older)All of them as long as they are active, even if its iphone 6 or 7.

            Nowadays they focus on service thats why you see stats like this matter.

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              • Anonymous
              • tEZ
              • 03 Feb 2023

              they asking other products to transparent yet their own product didn't..duh

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                • Anonymous
                • rKg
                • 03 Feb 2023

                2 billion devices counted from which model? (how much older)

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                  • Anonymous
                  • 3SI
                  • 03 Feb 2023

                  Anonymous, 03 Feb 20232 billion active devices? Some people are still using iPhon... moreThe 2 billion are not just iPhones but here you go

                  https://mixpanel.com/trends/#report/iphone_14

                  67.5% of iPhone users use an iPhone 12 or older or SE

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                    • Anonymous
                    • 3SI
                    • 03 Feb 2023

                    Anonymous, 03 Feb 2023And the share is still not 30% lol. Typical false marking ... moreAn iPad that is replaced every 10 years does not count into the „market share“ of sales as often as an Android phone that is replaced every 2 years

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                      • Anonymous
                      • XS%
                      • 03 Feb 2023

                      2 billion active devices? Some people are still using iPhone 6S lol. They should release the full statistics. Would be wonderful to see how many of these 2 billion people are using the current gen devices.

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                        • Anonymous
                        • xq5
                        • 03 Feb 2023

                        Anonymous, 03 Feb 2023And the share is still not 30% lol. Typical false marking ... moreDon't look at numbers. Just buy the phone you want and not a phone that people tell is the best. Phone isn't made to show off. Phone is made to make your everyday task easier and pleasant. Personally I like Samsung with cool interface and great update support. Others may disagree and take a Xiaomi instead.

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                          • Anonymous
                          • 3SI
                          • 03 Feb 2023

                          geordie81, 03 Feb 2023It is no surprise that sales are down, given the current gl... moreWhat you said about people keeping their computers and tablets for long makes sense for the mac revenue. The Apple Silicon transition was hyped in 2020 and 2021, when many people bought the M1 and M1 Pro/Max products. In 2022, they released the M2 and that was not as huge of an upgrade. Also, the people all have new M1-generation Macs so no need to buy a new one.

                            Kangal, 03 Feb 2023If there's 2 Billion devices, and 8 Billion population... That doesn't necessarily mean 2 billion people have it, one house can for example have 10 Apple active devices, another one can have 2, another maybe even 20, another just 1 etc. Just tech YouTubers have lots of them.

                              Anonymous, 03 Feb 2023How did you squeeze out that misinterpretation?globally dollar is one of most stable currency( which apple trades in ) therefore apple benefited not only from their traditional structure but also from dropped currency values of other regions

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                                • Anonymous
                                • XSs
                                • 03 Feb 2023

                                Kangal, 03 Feb 2023If there's 2 Billion devices, and 8 Billion population... And the share is still not 30% lol. Typical false marking of Apple

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                                  • NoBot
                                  • MB{
                                  • 03 Feb 2023

                                  Interesting how misleading YoY figures can be: Q4 then actually was down substantially for phones, and i doubt it just was the supply chain, which APPLE actually is pretty independent from. But the 2 Billion are really impressive. At least if it is about the reach of the brand. in terms of reach of a company, GOOGLE outshines that a lot for sure...

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                                    • NoBot
                                    • MB{
                                    • 03 Feb 2023

                                    Anonymous, 03 Feb 2023Still better than Google. Also, Apple’s services are top no... moreTotally agree, i am puzzled how easy GOOGLE seems to be going about their own projects sometimes.
                                    Every now and then s.th. new and once you got hooked, they cut it off.
                                    I believe they would help themselves if they would combine their potential with user perceivable dependebility.
                                    Maybe it really is the hardware-software-service-integration, that APPLE can profit from here, and that GOOGLE still not has to offer.
                                    Because in terms of mere functionalities APPLE is certainly not *better* than what GOOGLE has to offer, or could offer.

                                      It is no surprise that sales are down, given the current global issues, the only 2 products in the plus are iPads and services, which probably go hand in hand for things like music, tv, fitness, games and any other subscription based products. mac sales I cant really speak for, but people keep their computers and iPads a lot longer then phones, but this past few years tablets across all companies have seen huge resurgences and perhaps we are not in a super cycle as apple calls it for some other products, but their price structure is also probably making people second guess their needs

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                                        • Anonymous
                                        • k0s
                                        • 03 Feb 2023

                                        zaryan, 03 Feb 2023so technically apple was profitable due to currency inflati... moreHow did you squeeze out that misinterpretation?