Nokia unveils Pure UI, a new user interface design language

29 March 2023
The goal is to use this across all Nokia products and offer a consistent, flexible and future-proof design.

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Considering HMD just uses Nokia's name to sell phones, I'm actually surprised they put in effort. It even shows - I am absolutely digging the minimalist style!
If they can make the animations smooth and spend the time optimising the device for all their products (which need the optimisation considering the low end hardware Nokia usually puts in their devices), I can see this being a real win.

Now they just need to stop overpricing their products. The Nokia X30 was overpriced by 30k INR when it launched.

    i hope nokia enter the flagship market. would be great if they came with features that are equivalent to sony xperia.

      So hmd is trying to go Microsoft? Not alone did hmd k1ll the performance of Nokia, but now they are trying the same with the os.

      Good luck hmd. You are forgotten in 2025, just like htc.

        Nokia is over. The kind of overpriced low spec phones they are releasing... Stock Android was the only positive they had.

          Great! Now their unreasonable pricing is a bit more reasonable.

            Shellyman Studios, 29 Mar 2023It looks nice... Now release a flagship phone that we'... morethey need to fix their software update policy and quality control, a lot of their older phones had very slow software support or other issues

              Disgustingly boring and uninspired corporate design that lacks identity. Just like so many things these days.
              Bring back frutiger aero :D

              Not that I would touch HMD phones with a long stick before they stumble out of that low-end pit

                • ?
                • Anonymous
                • q8Q
                • 29 Mar 2023

                Ra-Iri, 29 Mar 2023Sometimes (even most of the time), whenever I read Nokia, I... moreIf it's anything current it's just hmd licensing the Nokia name

                  • ?
                  • Anonymous
                  • 3Wd
                  • 29 Mar 2023

                  New logo new Ui when they. Gunner make a flagship smartphone to destroy the competition

                    • ?
                    • Anonymous
                    • 3xs
                    • 29 Mar 2023

                    Nokia is a dead company.

                      Sometimes (even most of the time), whenever I read Nokia, I get confused as to which company--the OG Nokia or the HMD Nokia?

                      In any case, if this happens to be on phones, this is a good start, but definitely has a long way to go. Starting off with spec improvements and builds which is already saturated by the competitors. But I am rooting for more competition.

                        • ?
                        • Anonymous
                        • vGe
                        • 29 Mar 2023

                        Pure UI but will be installed on ancient specced Nokia phones with USB micro. Good combo 👍

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                          • Patrik
                          • 60H
                          • 29 Mar 2023

                          hmm, 29 Mar 2023Problem with Nokia for me was that i got my Xiaomi for 170 ... moreNo you have xiaomi for 500€.

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                            • Pabli
                            • LCs
                            • 29 Mar 2023

                            Guys, this UI is for apps from Nokia and maybe some devices, it's not necessarily coming to phones (HMD)

                              It looks nice... Now release a flagship phone that we've been waiting for.

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                                • hmm
                                • m2J
                                • 29 Mar 2023

                                Problem with Nokia for me was that i got my Xiaomi for 170 euro 5 years ago for same hardware also Nokia had as SD636 while that phone cost 330 euro at the time so for just stock android to pay that much more.

                                Now with Pure UI they have something there own as phones with stock android were expensive and budget level hardware. As they also want to start to manufacture products in Europe then what will be there hardware to run this Pure UI ?

                                If there would come something on the level of sd778 out of HMD/Nokia that be surprise on it's own

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                                  • Anonymous
                                  • 0@u
                                  • 29 Mar 2023

                                  Should've called it Unisoc UI

                                    • l
                                    • lvm
                                    • JEP
                                    • 29 Mar 2023

                                    For me the main reason for buying a Nokia phone was clean unadulterated android. Good bye, Nokia, go bust soon.

                                      Well that's a start. But they still got a long way to go to compete with the biggest competitors out there...

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                                        • Anonymous
                                        • 8N3
                                        • 29 Mar 2023

                                        Anonymous, 29 Mar 2023Finally. Now I might actually consider a Nokia phone. Stock... moreYou mean chinese odm phone sold by HMD.

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