The Zenfone lineup isn't going anywhere, Asus says

29 August 2023
The brand also said it has "strong commitment" to its smartphone business and customers.

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  • 29 Aug 2023

Anonymous, 29 Aug 2023If you want software support then buy iPhone which costs up... moreI agree with you. Some people don't need updates. I am currently using an ROG Phone 2 and I never updated it for fear of planned obsolescence and bugs. I may be using an outdated Android 9 (Pie) but hey at least my phone software is still flawlessly smooth. I have learned from my previous phone (Nokia 7 plus) which suffered screen freezes and uneven flickering screen after I updated it to newer Android version.

    Anonymous, 29 Aug 2023It seems like you never read before commenting BS They a... moreYes he said Compact mid range, then what? I'm just saying low end is better for them than "Compact mid range". You all love Compact blah blah, until they make it with only 4000mAh battery without good cooling inside the phone etc.

      Fonepad Note/Ultra revival when?

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        • Anonymous
        • s89
        • 29 Aug 2023

        rizki1, 29 Aug 2023Low end is better, but people already know that the low end... moreIt seems like you never read before commenting BS

        They are talking about a compact mid-range phone. Which mid-range Chinese phone is compact ? Best or not is another story

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          • Anonymous
          • tDP
          • 29 Aug 2023

          arka, 29 Aug 2023Looks like the media (BBK and Samsung) are trying to bring ... moreOnly the W-mefia that will do such a things

            potato4k, 29 Aug 2023And how would you compete with the likes of Xiaomi, BBK, an... moreThey can see that Infinix can make attractive phones with wireless chargers, by-pass charging and more for only $200.. And sell it in big countries like India and Indonesia. Marketing is also very influential, they can work with big YouTubers, one of the example. This is if their budget is big.

              Not a fan, 29 Aug 2023They’re only doing this to be able to sell whatever stock t... moreProbably. Companies lied all the time.

                The Zenfone 10 is cool, but there is no reason to buy it over the competition
                Xiaomi 13, iPhone 14, S23 - these are pretty much on par/better in most areas, and they around the same price
                So although people like the Zenfone 9/10 and received it well, they are not buying it because the competition is simply better, therefore its not selling well
                Regardless, I think Asus should continue making them

                  rizki1, 29 Aug 2023Asus should make a low end Zenfone back.. and forget the hi... moreAnd how would you compete with the likes of Xiaomi, BBK, and Transsion at the low end? The Chinese pretty much decimated everybody else other than Samsung in the low end. Sony nearly died because they tried competing in this segment, so they wised up and went ultra premium and remains alive till this day.

                    Asus should make a low end Zenfone back.. and forget the high end that nobody cares.. Zenfone Max Pro M1 used to be pretty good (Already 8 million views on GSMArena specifications) and it's a competitor to the Redmi Note 5 when they were still going strong. But that year was so competitive that BBK made a new sub-brand, namely Realme. And Zenfone can't fight back.

                      Anonymous, 29 Aug 2023I think that Asus needs to make a midrange Zenfone line, wi... moreLow end is better, but people already know that the low end and mid range from China are the best.

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                        • Anonymous
                        • gqb
                        • 29 Aug 2023

                        We'll see about it. Even their move to lock the bootloader is also a hot topic.

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                          • Hideo
                          • raQ
                          • 29 Aug 2023

                          Took long enough for small phones to finally dissappear. Vocal minority products don't sell well. Small phone users are basically just a vocal group of entitled midgets.

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                            • .alpha
                            • 4}u
                            • 29 Aug 2023

                            Nokia, HTC, LG also said they are not leaving the phone market until the company drop the entire department

                              Cyberchum, 29 Aug 2023Refuting doesn't mean much, because they usually refut... moreThey’re only doing this to be able to sell whatever stock they have of the zenfone 10

                              The lineup is getting discontinued and the 10 is a big example of that
                              They wanna get rid of their inventory

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                                • Anonymous
                                • s89
                                • 29 Aug 2023

                                Not a fan, 29 Aug 2023They should discontinue their mobile business altogether ... moreIf you want software support then buy iPhone which costs upwards of a thousand and comes with a 60 hz display

                                ROG phone buyers don't care about software support
                                Zenfone buyers don't buy it for long software support

                                And personally me, I am okay with 2 or 3 OS updates
                                Asus gives that already so no problems there ✌️

                                  MRSTEK, 29 Aug 2023Go and buy one to show real support, otherwise they'd ... moreYou know they won’t
                                  They love to pretend they like small phones but we all know that companies are barely selling small phones because there’s no market

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                                    • Tony
                                    • s89
                                    • 29 Aug 2023

                                    They already can make a fantastic small phone (Zenfone 9)
                                    The only thing they need to do, is to make it again with mid-range specs. If they can bring that compact form at $500 or possibly even $400, then it is going to give a major boost to small phone sales. Apple does that (SE) and the result is, a bestseller small phone that they keep relaunching with new updated specs. Asus can do the same

                                      They should discontinue their mobile business altogether
                                      Such lousy products and barely any software support

                                        AnonD-1056488, 29 Aug 2023Great news!! More compact phone's in midrange segment,... moreGo and buy one to show real support, otherwise they'd still eventually exit this market.