End of an era: HMD is dropping its Nokia branding for smartphones

31 January 2024
Nokia smartphones are on the way out, all hail HMD.

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  • D
  • DBS
  • s0h
  • 01 Feb 2024

It's about time the Home of Mediocre Devices stopped besmirching the Nokia brand with their garbage rebranded Chinese ODM phones running a version of Android that's even worse than the iPixel (and that's saying something).

I just hope that, after 8 years of having their brand dragged through the mud, Nokia stops licensing it for any further smartphone manufacturers until they actually present them a device worthy of the brand.

    • ?
    • Anonymous
    • fCE
    • 01 Feb 2024

    Finally, thankfully, they won't be making underspecced low end nokia phones again

    R.i.P nokia

      • ?
      • Anonymous
      • KZK
      • 01 Feb 2024

      justasmile, 01 Feb 2024Yeah, Finnish company Nokia is really finished.Not company, just the brand. The company is still strong in network infrastructure

        • ?
        • Anonymous
        • IVE
        • 01 Feb 2024

        ikek, 01 Feb 2024I will keep my hopes low, but I'll laugh a lot if sudd... moreThat would be a big plot twist lol

          Only because of stupid Microsoft. Had nokia only believed in symbian or just used android instead. I wish there would be a nokia ngage successor.

            • A
            • AHS
            • 32S
            • 01 Feb 2024

            Give fair playing ground to Huawei and Nokia will be out of business even from 5G. They banned Huawei to give breathing space to Nokia.
            This shows what happens if you do not keep up with the world trends. Same happened with Blackberry.

              • i
              • ikek
              • GBh
              • 01 Feb 2024

              I will keep my hopes low, but I'll laugh a lot if suddenly HMD does a 180 and starts releasing proper devices.

              It would mean the stone in the road was Nokia

                • d
                • dm29
                • JEL
                • 01 Feb 2024

                As sad as it feels, let’s not forget this are also Finns (their hq in front of Nokia’s, Espoo). So I really hope they succeed. Branded as best suits that goal.

                  • M
                  • Maria
                  • xhn
                  • 01 Feb 2024

                  Nokia oh Nokia, you were the part of the accesories of my life, from Nokia 3210 to 9500.

                    Yeah, Finnish company Nokia is really finished.

                      • E
                      • El papu.
                      • 8xr
                      • 01 Feb 2024

                      It neither surprises me nor saddens me since the Nokia of yesteryear has been dead for a decade...And the part that is working with networks no longer wants to know about that business saturated with telephones and I understand them

                        • ?
                        • Anonymous
                        • Ib5
                        • 01 Feb 2024

                        Good luck selling phones with HMD name. We have Samsung. No any other brand we need.

                          Anonymous, 31 Jan 2024I remember when tech media wanted to tell us that the Nokia... moreNice joke

                            bringback meego and then we can talk nokiaaa

                              Sad to see Nokia hardware go but they'll make money off of 5G patents.

                                • ?
                                • Anonymous
                                • Ib5
                                • 31 Jan 2024

                                Anonymous, 31 Jan 2024Apple does not make good looking well speced phones. Apple... moreBecause fanboys buy iPhone to show off not that it is better. My hard earned money goes to Samsung and not that limited fruit.

                                  • Z
                                  • Zuzuz
                                  • mA{
                                  • 31 Jan 2024

                                  OTTO, 31 Jan 2024Employment Stephen Elop was biggest mistake, then selecting... moreThat was his role: bury an European potential competitor to apple.

                                    • ?
                                    • Anonymous
                                    • 3SI
                                    • 31 Jan 2024

                                    I remember when tech media wanted to tell us that the Nokia 6 was better than the iPhone 6s, because Nokia was „back“ and it was the „iPhone killer“

                                      • ?
                                      • Anonymous
                                      • Tqc
                                      • 31 Jan 2024

                                      I actually see this as a good thing: The Nokia that we knew 20 years ago is long gone. They're making network communications technologies, not phones. We need to let them go.

                                      HMD using the licensed Nokia branding to make unremarkable phones is a bit disrespectful to the Nokia of old and disingenuous to consumers, even if 100% legal. So I really appreciate them dropping the branding. However, the HMD name itself has no real "ring" to it or widespread public recognition, so I'm curious to see where this whole situation leads.

                                        • ?
                                        • Anonymous
                                        • nxw
                                        • 31 Jan 2024

                                        Anonymous, 31 Jan 2024we area bored with everywhere everting sickdriod. dont ... moreWhat?...
                                        Although seems kind of irrelevant...