Poco website is now discontinued, all new phones will be on Xiaomi's

02 January 2025
The Poco X7 series is already teased on the parent company's website.

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rizki1, 02 Jan 2025yeah easy to say this, you flagship users can't unders... moreYou're accusing me of very much the opposite of what I'm saying. By simplifying the budget and mid-range lineup, you can create more economies of scale, lowering production costs. This means that you can put better specs on a phone at any given price bracket. Splitting phones between "camera king" and "performance king" usually makes no sense when the larger economies of scale created from a simplified product stack would generally allow you to have the characteristics of both on one phone at the same price.

I do think the Poco F series has a good function, so I wouldn't get rid of the base Poco F phone (just brand it differently), but everything else in the Poco branding needs to go and Xiaomi needs to simplify things. By its very definition, the Poco F series nowadays is a niche phone, but its niche is also large enough to profit off of. A $300/$400 phone that has the latest flagship chip is great for anyone that cares about gaming performance, so why not market it according to that? The Poco M series, on the other hand, has no real reason to exist and just takes up too much space.

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    • Anonymous
    • 3SL
    • 02 Jan 2025

    May simplify some things if the Poco brand was discontinued as well and if the phones launched as what they are: Xiaomi. But Poco is the sub-brand of Xiaomi with the least incoherent naming scheme.

      Anonymous, 02 Jan 2025I wonder if you have master degree in economics Because f... moreYou don't need to compete with yourself across the same price bracket multiple times in a given generation of products like Xiaomi does. There's no point in doing any of this. Each SKU you make requires certain upfront costs before you even consider the variable ones, and if you make a special SKU meant for only a certain country's market as well, then you have wasted money 99% of the time and are either making a loss or tiny amounts of profits from it. All of the brands you have listed do the same thing too, and all of them would be better off without it.

      Samsung's M, F and C series is even worse because they generally end up being barely better/worse than their A series counterparts, and are sold alongside their A series counterparts as well as each other. They confuse the customer, and even if they then buy a Samsung phone, this strategy most likely did not need to exist for them to have bought one. You're not making any new customers by launching the same product across 4 different names and/or making them very slightly different versions of each other. You cannot create large-enough economies of scale by doing this, and competing with yourself is just going to reduce the amount of units sold for each SKU. Because of those upfront costs I've mentioned, it makes it way more likely for each additional SKU to make you little to no profit because you've split your consumer base across them even more.

        Darth Caesium, 02 Jan 2025Well the SoC manufacturers will just have to adjust their p... moreyeah easy to say this, you flagship users can't understand the low end and mid range users who also need this beast SoC for the money and a good camera phone for the money.. so we have to wait for the 8 Elite to drop in price to $300 in 3 years forward? now we have the 8400 which is almost as fast as the 8 Gen 3.

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          • WILL
          • XK0
          • 02 Jan 2025

          Darth Caesium, 02 Jan 2025How about Xiaomi streamlined its product stack along with i... moreYou absolutly right

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            • Anonymous
            • PxE
            • 02 Jan 2025

            Darth Caesium, 02 Jan 2025How about Xiaomi streamlined its product stack along with i... moreI wonder if you have master degree in economics
            Because from my understanding the way xiaomi, oppo, vivo, Huawei and also Samsung and (was) nokia did were 10000000% right.

            Apple were do it differently because they have media at their back
            Sending "too positive" marketing such as "an old man just saved from gum shuut by iphone on his pocket"

              rizki1, 02 Jan 2025So if Xiaomi doesn't release many phones who will rele... moreWell the SoC manufacturers will just have to adjust their production then. Still, if Xiaomi was able to sell more of each individual phone, then the reduction in the amount of SoCs used wouldn't actually be much. It's just that the right SoCs would go to the right phones, and the bad ones (think Snapdragon 6s Gen 3) wouldn't be made. Of course, Xiaomi doesn't fundamentally understand the right number of phone models to make in a given year.

                Darth Caesium, 02 Jan 2025How about Xiaomi streamlined its product stack along with i... moreSo if Xiaomi doesn't release many phones who will release these SoC 4s Gen 2, 7+ Gen 2, 8300, 8400 and many more? Their strategy is for everyone to get this.

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                  • Anonymous
                  • KZK
                  • 02 Jan 2025

                  Now the question is.... If Poco is now is straight out another Xiaomi subbrand, why even bother have two sub brand 🤣

                    How about Xiaomi streamlined its product stack along with it too? Get rid of the Poco branding and just release 4 Xiaomi Redmi phones that are actually competitive:

                    •Redmi 15 Lite (successor of Poco C75 5G renamed)
                    •Redmi 15 (Redmi Note X renamed)
                    •Redmi 15 Pro (Redmi Note X Pro renamed)
                    •Redmi 15 Pro+ (Redmi Note X Pro+ renamed)

                    Xiaomi is releasing too many phones, and also rebadging them across different brands. It's just an insane strategy — and not in a good way, mind you — because it confuses people that may have otherwise bought your phone or bought a more expensive model from you. It also definitely limits economies of scale, and hurts brand recognition. For all that we can complain about Samsung, their decision to make all their phones look the same has meant that people out on the streets recognise a Samsung phone when they see it, and by constantly being reminded of the brand, they are more likely to buy a Samsung phone in the future. Even the S24 Ultra, despite being quite unique in its aesthetic, still takes design queues from the other Samsung phones, and so it's instantly recognisable. That difference also tells everyone else, "This is the best quality Samsung phone, look at how good it is" (even if that claim has become questionable). Xiaomi doesn't understand brand recognition, because releasing this many phones cannot facilitate it when it forces you to use many different ODMs for so many of them.

                      I don't know for you, guys, but here in Bulgaria, it still works.

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                        • Anonymous
                        • PxE
                        • 02 Jan 2025

                        DarlingYext, 02 Jan 2025So much for Poco being "independent" lmaoAt that time to avoid antiC too become jealous of Xiaomi sales number
                        But now they feel those jealous group of people have become powerless

                          It looks like Xiaomi is scared that Poco will run away to make it its own brand.

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                            • Spencer
                            • fqT
                            • 02 Jan 2025

                            website site working here

                              So much for Poco being "independent" lmao

                                Bye, old friend.

                                You will be missed. 😪

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