Tim Cook talks about new iPhones and company strategy in interview

20 September, 2013
Joined by Craig Federighi and Jony Ive, the trio also talk about the competitors, particularly Nokia.

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  • I
  • Ixil
  • m}9
  • 27 Sep 2013

Chinese spy, 26 Sep 2013I'm pretty sure that you have no idea what innovation means... moreYou should check, innovation actually means improvement and/or invention...

Apple hasn't invented anything recently (other than suing companies for marketing) and improvements... they're debatable...

    • D
    • AnonD-190974
    • t5}
    • 27 Sep 2013

    Federighi says it much simply: “New? New is easy. Right is hard.”**

    **Especially if you use apple maps..LOL

    Check it out:
    http://www.bbc.co.uk/news/technology-24246646

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      • Chinese spy
      • K5i
      • 26 Sep 2013

      Jati Royat, 25 Sep 2013Tim Cook said that Nokia is died because of no innovation? ... moreI'm pretty sure that you have no idea what innovation means. It means improvement, not invention.

        • I
        • Ixil
        • m}9
        • 25 Sep 2013

        Jati Royat, 25 Sep 2013Tim Cook said that Nokia is died because of no innovation? ... more:) Loved it, specially the bit about the fingerprint recognition...

          Tim Cook said that Nokia is died because of no innovation? What about him? Even apple's board of directors accuse him for lack of innovation.. Ridiculous.. Read this
          http://www.gsmarena.com/apples_board_might_be_pressuring_ceo_for_lack_of_innovation-news-6552.php

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            • Cook ing
            • upd
            • 24 Sep 2013

            Can any Aaappple fan boys tell cook to increase the screen size to atleast 4.5. I phones really look like a toy.

              • I
              • Ixil
              • m}9
              • 23 Sep 2013

              Anonymous, 21 Sep 2013the 5 cynical is cheaper...what's the problem..you want it ... moreNo, I don't want it for free... Don't be ignorant... Just look at the other phones with same characteristics and check their prices...

              Besides, try to imagine, if Samsung or Sony did the same thing? What would Apple fans say then?

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                • Bluto
                • U@a
                • 23 Sep 2013

                Now the battle is between Apple and Microsoft. As usual, too much trash talk from Apple. Nokia was the king of innovation. They tried their best but It was Windows phone OS which is the reason for their demise. It's just Microsoft didn't innovated with their OS. Open source is the future and the reason why Android is the king is because of its open nature and wide availability. Maybe tomorrow, people will get bored of Android and go for another open source OS if Google stops all the innovative things.

                  • i
                  • iDesignWhat?
                  • HDx
                  • 22 Sep 2013

                  Senior Vice President of Design, Jony Ive...... What design?

                  Ip3gs same as ip3 (very minor change)
                  Ip4s same as ip4 (very minor change)
                  Ip5 identical to ip4 only stretched and alum back
                  Ip5c and 5s same as ip5 (very minor change)

                  (From ip4 to current model) Just over 3 years of Research and Design Apple only achieve minor changes to shaft all loyal customers to buy more accessories and cases.

                  Unfortunately millions are living in denial and defend this greedy corporate.

                  No innovation, no design, just law suit and trash talk other companies.

                  Zero respect to greedy corps like Apple.

                    • J
                    • Just!!
                    • rxh
                    • 22 Sep 2013

                    taexa, 21 Sep 2013-apple company don't need your opinion... if you don't like... morelol!! ur comment is funny!! u compare luxury with innovation or what??

                      • J
                      • Just!!
                      • rxh
                      • 22 Sep 2013

                      Anonymous, 21 Sep 2013The dual core A7 inside the iPhone 5s has beaten all compet... morereally?

                        • j
                        • just!!
                        • rxh
                        • 22 Sep 2013

                        Anonymous, 21 Sep 2013The dual core A7 inside the iPhone 5s has beaten all compet... morejust having a more powerful cpu isnt innovation!!thats bound to happens chipsets will get more powerful everyday!

                          • J
                          • Just!!
                          • rxh
                          • 22 Sep 2013

                          lot of copying..yeah sure ! the interface shouts imitation!!

                            • ?
                            • Anonymous
                            • PIW
                            • 22 Sep 2013

                            poor is the root of all sins,
                            there are dumb baboons that doesn't know how corporates runs
                            everybody wants to be in Apple position from perspective of market power,the only reason other manufacturer like samsung LG doesn't set high price is because they can't,nobody would buy an S4 at the same price as 5S,like nobody would buy a corolla at BMW 3 series price,they sure did if they can,they are not out for charity
                            cheapskate is those who expect a company to sell whatever stuff cheaply,and can't look past anything other than just the obvious

                              • R
                              • Raduta Bogdan Alexan
                              • SvB
                              • 21 Sep 2013

                              "To not innovate is to die" ???? The iPhone is a bit beyond 2007 and hardware wise it rivals 2011 phones. Again, the same story with the iPad. They just put nee processors everytime, true innovation. They should keep in mind and respect the fact that Nokia was the King before them a long long time.

                                More bull**** from apple as usual, all is lie, apple is not innovating and apple is copying everything since they lost ground to android and nokia die not because of lack inovation but because of not taking serious of smarthphone market

                                  • ?
                                  • Anonymous
                                  • J1a
                                  • 21 Sep 2013

                                  Ixil, 21 Sep 2013I'm not an iPhone hater... I wouldn't buy it because I thin... morethe 5 cynical is cheaper...what's the problem..you want it to be free at no cost

                                    • I
                                    • Ixil
                                    • m}9
                                    • 21 Sep 2013

                                    I'm not an iPhone hater... I wouldn't buy it because I think it's way overpriced, but I'm not an hater, and I even think they're really good phones...

                                    But after reading this... Open your eyes, people who believe the cr@ap Cook is saying can only be blind...

                                    Look, I sell phones... Apple might have inovated with iPhone 4, or even with 5, but 5C and/or 5S is an over overpriced joke. Specially 5C... I had high hopes for it, people really wanted a cheaper iPhone, but this?!

                                    And talking about innovation... Pleas don't mention Nokia... People still want Nokia, and believe me, if Nokia had Android phones, theu would beat the cr@p out of Apple, Samsung, Sony and whatnot...

                                    Regarding people using iPhones while their 'droids stay in the drawer (and this is my work experience comes in) believe me, for every customer that comes here to buy an iPhone and put their Android in the drawer, there are 10 that do de exact opposite...

                                    So, again, I don't hate iPhones, I don't even hate Apple (though I think they have some really bad policies)... but people... don't be haters, don't be lovers, be thinkers...

                                      • N
                                      • NJ
                                      • U$4
                                      • 21 Sep 2013

                                      taexa, 21 Sep 2013-apple company don't need your opinion... if you don't like... moreOh come on.. the only reason people will again buy an Apple device is just because of its name/branding and the innovation created by Steve Jobs, not because of the current features.

                                      The comments provided by Tim Cook and his team mates clearly proves that they have become lazy. Yes I know Apple talks about customer satisfaction. I have worked in Apple customer support and I know what they do for customer satisfaction. All the things made in this earth are created by humans not by gods and Apple creator's are no god, even their products have complaints. I my self like all the brands which has innovations and quality. I only like Apple while eating.

                                        • D
                                        • AnonD-183712
                                        • 3JT
                                        • 21 Sep 2013

                                        Hate Apple and their lies