Tim Cook talks about new iPhones and company strategy in interview

20 September, 2013
Joined by Craig Federighi and Jony Ive, the trio also talk about the competitors, particularly Nokia.

Sort by:

  • ?
  • Anonymous
  • 3dv
  • 21 Sep 2013

AnonD-51384, 20 Sep 2013Apple as always fooling people! Selling iPhone 5c with chea... moreThe dual core A7 inside the iPhone 5s has beaten all competing quad and Octa core Cpus by a HUGE margin. That's true innovation. A dual core chip with 1 GB of ram and a frequency of just 1.3Ghz...

It beat the Samsung Exynos Octa! It beat the Snapdragon S800! It even beat the new intel Bay Trail x86 based Atom!

http://www.anandtech.com/show/7335/the-iphone-5s-review

Oh and the GPU is pretty much Twice as fast than anything ever seen before in either a phone or a teblet!

Innovation!

    • t
    • taexa
    • gF5
    • 21 Sep 2013

    -apple company don't need your opinion... if you don't like apple product, just stop talking about the product and enjoy what on your hand either it's an android phone or wp... if you get angry cause don't reach the high price of iPhone... well sorry for you... all I can say... "once you cannot own it, you hate it... but once you can have you love it"

      • D
      • AnonD-51384
      • Pf0
      • 20 Sep 2013

      Apple as always fooling people! Selling iPhone 5c with cheap plastic for the price of aluminum! And who benefits from this? Apple of course. Never buy more Apple products in my life. Taste of respect and she does not respect the consumer.

        • D
        • AnonD-175233
        • 9xe
        • 20 Sep 2013

        AnonD-57033, 20 Sep 2013Seriously people, Apple CUT CORNERS with the 5C. And then p... moreI know, I was just in the Apple store and looked at the iPhone 5C. It's solid, no doubt about it, and has a nice heft to it.

        But. It's. Still. Plastic.

          • D
          • AnonD-4254
          • t}X
          • 20 Sep 2013

          Guys,

          I don't agree with Cook on the last point about Nokia.

          One can innovate by giving good quality cameras and telling the market how to do it. One can innovate in all the subtle ways that make an experience better.

          But, one can't do all this with a Trojan Horse in their brain, and then expect things to be successful...
          In fact, unless you repair the Trojan Horse at the earliest, no matter how much you innovate, the Trojan horse will capture your entire system....
          Which is precisely what happened. :D

            • D
            • AnonD-57033
            • Rx9
            • 20 Sep 2013

            Seriously people, Apple CUT CORNERS with the 5C. And then put a 600$ price tag? You're basically asked to pay more for less.

              • B
              • Batman
              • 0U0
              • 20 Sep 2013

              They ACTUALLY SAID that MS is copying apple in the sense that it's making it own hardware!!!!!!! Making your own hardware as a company is now patented by apple and any other company that will try to do own hardware is totally copying apple. What.The.F**k? I am now speachles. I am considering getting a new 10 inch ipad after they release it just for the sake of having an iOS device and trying iOS7 as it looks pretty fresh. Why would I pay 500$ A company which says that making hardware means copying from them. If tomorrow I win the lottery and decide to start a soap making company and I make my own soap in a factory it means I'm copying apple right? Apple doesn't even make their hardware. They hire chinese guys to do it for them. Nokia and now MS on the other hand make their hardware..This means they not only copied apple but also Improved the strategy. OMG this can't be. THE HORROR!!! This case of stealing is soo bad, Apple can't even wait for the juridic system to do it's job it MUST send guys to burn every MS and NOKIA HQ across the globe NOW!!! Apple. Nobody with more than 70 IQ likes your new iPhones. Your stock dropped like it fell off a cliff. You effectively screwed the people over offering a handicapted version of the 5 and named it C for cheap for the same price!!!!(WTF?). And you come forth talking about your huge amounts of innovation and how everyone copied you and you're like the God-powered Company. Wake up. For real. This is just STUPID

                • D
                • AnonD-188782
                • bJf
                • 20 Sep 2013

                cook dosent know the truth "android is the king of mobile os...ios is outdated thatz y he jelous with his compititor....

                  • d
                  • demonmango
                  • wMH
                  • 20 Sep 2013

                  I use ios and android and both have good things and bad things. But apple talking about nokia not innovating is kind of stupid,..Apple's CEO is such a douche..

                    • S
                    • Solid-Point
                    • Ydg
                    • 20 Sep 2013

                    Someone, 20 Sep 2013A lot of haters in here. Everybody getting upset that Ap... moreYou uh, are aware that thier market Shares are um down %30,

                    I'm more shocked at exactly how cocky they are trying to pull off calling cheaper phones 'junk' AS well as saying the average person dosent use their android devices.... Instead it sits in a drawer... I understand that people use Iphones more per capita, but its extremely rediculous to state other phone users do not use them at all...

                      • D
                      • AnonD-164032
                      • vQ%
                      • 20 Sep 2013

                      Strange Finder, 20 Sep 2013As I used some OS during past 10 years, found just some val... moreDude! U r wrong about Symbian! S60 had nokia PC suite since ages!! And it offered everything that today's samsung/sony/ lg suites offer! Even nokia s40 has the same support

                        • p
                        • prince
                        • YQT
                        • 20 Sep 2013

                        if apple are not in junk bussiness. then why are they producing such junks like iphones for so many years ,apple is the worst company ever.

                          • ?
                          • Anonymous
                          • 9As
                          • 20 Sep 2013

                          Hmmmm... A lot of hate here. Just don't understand how people get so angry, at the end of the day you are the one who holds the cash and buy what ever you like.

                          People just need to add more to their life so they can stopping fighting over android, windows and iOS. Pretty sad really to see people arguing about it.

                          Power to the consumer. YOU BUY WHAT YOU WHAT, ITS YOUR CHOICE.

                            • y
                            • yeah
                            • j8w
                            • 20 Sep 2013

                            "We never had an objective to sell a low-cost phone. Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.”

                            Yes, at a lower cost for you to manufacture, not for the customer, greedy bastards. (AND i have all Apple devices, imac, ipad, iphone)

                            “I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die.”

                            Question, what has Apple "Innovate" in the last 4 releases? (iphone 4s, iphone 5 and iphone 5c and 5s) Finger Print scanner? LOL. Bigger screen than iphone 4s? LOL.

                            Im seriously done with apple. Im a long time user and i have stayed with apple due to their ecosystem and app store purchases, but they cant continue to pretend they are the top dog in the business when they have failed to impress and retain their customers for a while now...

                            Their stocks dropped significantly when the iphone 5c/5s were announce for god's sake!!!

                              • S
                              • Strange Finder
                              • nqp
                              • 20 Sep 2013

                              As I used some OS during past 10 years, found just some valuable points:

                              1- No one can change another's idea, without an acceptable logic.
                              2- Smartphone Industry since my first Smartphone (Sony Ericsson P900) to now changed completely which reminds me the PC industry time between 1980's and 2000's which results in today scales. The more patient, the better market share.
                              3- Monopoly in any field means start....Risa up....Stay on top, but suddenly fall down.
                              Both android and iOS almost reached the top (Not marketshare, I mean innovation) and they are going to fall sooner than touching the peak.
                              4- WP8, as I compared to other generation of the OS is completely different (The performance toward WP7 and both interface and performance toward 6,5 and first generations in early 2000). this OS has the opportunity to absorb almost all the market share which is divided between iOS (With no such valuable innovation toward the high cost) and Android (With no care about the weakest part of the OS which results in continuous error in syntax section or runtime process of the programs).
                              5- Symbian was the best example of passive works. in any form factor you would be able to find a Symbian phone; this action caused the OS to die sooner than expected.

                              Now reach the conclusion:

                              Symbian with no compatibility by any Desktop OS
                              iOS with full compatibility by all Desktop OS via iTunes
                              Android with full compatibility by all Desktop OS via appropriate suite, direct send and receive of files
                              WP8 with compatibility by Desktop OS not fully.

                              All of them lived like a tree and continue to live via this ecosystem of technology. Symbian died because their Kernel was the same as the first generation which was old enough to see 2013.
                              Although Android is Open Source, the Kernel is not changed much from the Android 1.5 until now.
                              iOS in 2007 as an hybrid Kernel OS (XNU) was young and successful until version 6.1 which met some minor bugs that in some cases result in big failure and need the phone to restart or the program to do so.
                              WP8 is completely new in Kernel which is passed the monolithic style to hybrid, and from being based on a client-wise OS (CE) to such wider area of Computer which is Network Kernel (NT) and regardless of current restrictions (which is usual for new comers) will improve faster than the others base on full access to hardware.
                              Time is an strange creature which show everything by passing it. Just wait at least for 3 years to see what will happen.
                              I hope we have 5 Good choice available with logical performance and Price, not just one high cost stable OS or one affordable OS with so many Bugs and Lags.

                                • D
                                • AnonD-167312
                                • ut$
                                • 20 Sep 2013

                                ios 7 is a copy of android jelly bean so next time cook uses the word innovation he should look its meaning up in the dictionary its not as if apple is using out of the box futuristic technology that their head can resort to such arrogance otherwise apple will end up like its arrogant sister blackberry

                                  • D
                                  • AnonD-122695
                                  • pu2
                                  • 20 Sep 2013

                                  Excellent comment.

                                    • D
                                    • AnonD-168372
                                    • vpH
                                    • 20 Sep 2013

                                    Copied Samsung's 4 year old Airdrop. You call it innovation.

                                      • s
                                      • sagar
                                      • vG6
                                      • 20 Sep 2013

                                      "Not to innovate is to die "then apple should die

                                        • B
                                        • Black Xero
                                        • fBh
                                        • 20 Sep 2013

                                        Cook said MS is copying the strategy of apple of its own hardware. What apple did in 2007, was it copying from, then crowned King, BlackBerry?