Qualcomm VP: Apple A7 chip is a marketing gimmick

02 October, 2013
Anand Chandrasekher adds that consumers get "zero benefit" from the 64-bit architecture of the A7.

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  • ?
  • Anonymous
  • IV$
  • 03 Oct 2013

qualcomm said A7 64 bit is gimmick , but now they working on them , so next year its not gimmick anymore ???

    • J
    • Jack
    • uEA
    • 03 Oct 2013

    Yes, and we essentially get little or no day to day benefit from these so called high spec phones that mask inefficient operating systems such as Android with chronic bloatware and spyware. This spec race is childish. All this ranting on about how good a spec is now, when is 12 months time you will say how average is current specs, but there are not really any day to day performance gains or really useful software gains as there is too much superfluous gimmicks. OK, screens and cameras have advanced for sure, and 95% of the apps market could be trashed because they are useless, no one uses NFC, GPS is not accurate enough, 64 bit is stuff of 10 years time, so when you boil down to where is the huge leap forward there isnt one, except for competition on Android platforms (which is insecure in any case).

      Japanese Kamikaze, 03 Oct 2013False! All Android devices are better than those fruity tec... moreYep so true, people tested only in geekbench 3 and acting like A7 chips rock,actually it doesn't,in geekbench 2 also it still scores the same around 2.5k and beaten by SGS4 3.1k pts,in Antutu still ip5s is crapped. Their selling point is hyping people rather than real changes,because apple does try to sell the ip5 by changing its name to 5c and made with palstic and sell it at a high price,you can compare the specs here LOL. Android and Samsung FTW! their snap dragon processor still beats ip5s,even in geekbench 3 by getting around 3k points,quite beastly isn't it?

      check this one.ip5S is pretty weak compared to Note 3 and Sony Z1 in reality

      Samsung Galaxy Note 3 score

      3013 /watch?v=WmzyKs1guDE

      2991 /watch?v=WQ9frq772C4

      2983 /watch?v=djGIQ87wmEw,this 3 will confirm you,there you go buddy. Z1 and note 3,outperform GB3 in reality. Cheers:D

        • q
        • qualcom is the gimmi
        • m8v
        • 03 Oct 2013

        a complete change in architecture .. a marketing gimmick.
        right. someone's cpu founder is late on this one.

        (i'm an android user, but i don't like bullshit)

          • D
          • AnonD-105795
          • C4e
          • 03 Oct 2013

          wait....wait....wait....

            • j
            • joey
            • ijW
            • 03 Oct 2013

            AnonD-161969, 02 Oct 2013Droid will be better? that was what people said before... morei just ditched my iphone 5 for a HTC one, the quality of android OS and the Apps is the same, you can just do more on android and enjoy the apps on a larger screen.. you argument my be valid a couple of years ago but Android is quality now.

              • D
              • AnonD-168372
              • vpH
              • 03 Oct 2013

              iFans believe that changing the name of chipsets is innovation.

                • J
                • Japanese Kamikaze
                • PUm
                • 03 Oct 2013

                Prit, 02 Oct 2013Well Apple A7 chip is the second best in Benchmark after Sn... moreFalse! All Android devices are better than those fruity tech. Snapdragon 800 is way better, bro. So you better jelly, bro. iPhones will die!!

                  • A
                  • Android Nolife
                  • sR1
                  • 03 Oct 2013

                  AnonD-977, 03 Oct 2013So much so that Samsung, Asus, LG and others have been caug... moreDude, Samsung Galaxy is way more advance than iphone 5s. Just get a new phone before you regretting buying iphone..

                    • D
                    • AnonD-977
                    • v}7
                    • 03 Oct 2013

                    btc54723, 03 Oct 2013Architecture. And 64bit processor. thats how. The 64 bit pr... moreAll of Apple's native Apps support 64bit, like camera burst mode, 10fps beats the HTC One's 4fps, the Galaxy S4's 6fps and you can record video at 120fps.

                    iMove edits and renders movies way faster than the 5.

                      • D
                      • AnonD-977
                      • v}7
                      • 03 Oct 2013

                      nickname, 02 Oct 2013Synthetic benchmarks are extremely platform-dependent. Opti... moreThere is no 64bit Android yet, once again Android is playing catch up to the superior, more advanced iPhone 5S.

                        • D
                        • AnonD-977
                        • v}7
                        • 03 Oct 2013

                        Someone, 02 Oct 2013EVERYBODY STOP A MINUTE!! Please explain how a phone wit... moreSo much so that Samsung, Asus, LG and others have been caught out cheating at benchmarks.

                        The only Android makers who don't are Google Nexus and Motorola, which explains their lame scores.

                        Of course the iPhone 5S beats them all hands down.

                          • b
                          • btc54723
                          • sgx
                          • 03 Oct 2013

                          Someone, 02 Oct 2013EVERYBODY STOP A MINUTE!! Please explain how a phone wit... moreArchitecture. And 64bit processor. thats how. The 64 bit processor is probably ONLY used by iOS, a few apps from the app store, and benchmarks. Im not sure if the benchmarking apps use the 64 bit technology but it would make more sense if they did. So qualcom is kind of right because next to no apps support 64 bit. I think apple is going the right way with their processors though. We dont need more cores and more volts. We need more efficiency, better performance, and bettery battery life.

                            • D
                            • AnonD-161969
                            • QCM
                            • 02 Oct 2013

                            phoneaddict, 02 Oct 2013Trust me android is better when it becomes all 64 bit now a... moreDroid will be better?

                            that was what people said before the release of every droid version.

                            they said it will run better on 1gb when the standard was 512mb. now that the norm is 1gb, people are saying 2gb will make it better.

                            no matter what - accept the fact. Android is a buggy, laggy OS since its not optimized to a set of HW requirements. All Android has is a massive app library filled with clones of each other.

                            Quantity over Quality.

                              AnonD-2725, 02 Oct 2013From what I can see the Sony Experia Z range is trouncing o... moreLearn how to spell what you bought first. Your credibility got lost at Experia.

                                • S
                                • Someone
                                • 0CD
                                • 02 Oct 2013

                                AnonD-2725, 02 Oct 2013From what I can see the Sony Experia Z range is trouncing o... moreTrouncing the competition?

                                Yeah with 2Gb Ram and a 2.2GHz Quad Core CPU.

                                The 5S is rocking a Dual Core 1.3GHz and 1Gb Ram and is beating every other phone - and nearly keeping up with the Z1 and Z Ultra.

                                  • D
                                  • AnonD-2725
                                  • rvp
                                  • 02 Oct 2013

                                  From what I can see the Sony Experia Z range is trouncing on the competition. I love my Experia Z

                                    • ?
                                    • Anonymous
                                    • J5s
                                    • 02 Oct 2013

                                    AnonD-977, 02 Oct 2013You know that the S4 (LTE) and Note 3 use Qualcomm processors.only qualcomm based

                                      • z
                                      • z
                                      • J5s
                                      • 02 Oct 2013

                                      Busty, 02 Oct 2013You've got to remember that it's Samsung Semiconductor and ... moresame company, just diferent department.

                                        • B
                                        • Busty
                                        • 0CD
                                        • 02 Oct 2013

                                        Anonymous, 02 Oct 2013It's amazing how hard it is for the Samsung fanboys to unde... moreYou've got to remember that it's Samsung Semiconductor and that's a totally separate company to Samsung Mobile.