Qualcomm VP: Apple A7 chip is a marketing gimmick

02 October, 2013
Anand Chandrasekher adds that consumers get "zero benefit" from the 64-bit architecture of the A7.

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  • mc6
  • 02 Oct 2013

AnonD-977, 02 Oct 2013You know that the S4 (LTE) and Note 3 use Qualcomm processors.It's amazing how hard it is for the Samsung fanboys to understand that Samsung is Apple's labor and nothing more. Apple does the thinking and Samsung does the making. They're Foxconn for chips. I wouldn't bring up the Qualcomm thing either. They conveniently forget that Qualcomm's chips always puts Exynos to shame.

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    • Nickname
    • Ibx
    • 02 Oct 2013

    Someone, 02 Oct 2013EVERYBODY STOP A MINUTE!! Please explain how a phone wit... moreIt's called optimization. A closed system like ios allows software makers to optimize their product to the hardware/software that remains same, or bares same features across generations. Such optimization is nearly impossible on android due to various hardware combinations. This is the main reason benchmarks always fail to show relative performance of hardware on different operating systems...rest asdured, the a7 is indeed slower than snapdragon 600's, needless to say 800's...but unless you test both using on the same platform, like ubuntu mobile, the results are gonna be crap..

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      • Prit
      • N$s
      • 02 Oct 2013

      Well Apple A7 chip is the second best in Benchmark after Snapdragon 800, its dual core vs Octa and have almost half RAM, Its good to say Apple A7 Chip is better than quad core Android phones with 2 gb ram, GPU is also faster, so there is something in 64 bit processor for sure.
      Also just having a rich hardware does not make overall experience great, hardware and software integration required to make it best user exeperience. Apple is clear winner here.

      I am using HTC One with 4.3 upgrade I have compared it with iphone 5S, I must admit that iphone 5S is better in all the bechmarks. However I am not upgrading as I like little bigger screen.

      I must have to laugh on Qualcomm VP, who is VP but does not have common sense.

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        • nickname
        • Ibx
        • 02 Oct 2013

        Synthetic benchmarks are extremely platform-dependent. Optimizations can sway numbers significantly...people should understand that. Even if the snapdragon famili loses to a7 in those, the real tedt would be to put the same os on all devices and go from there. Android vs android benchmarks should be good since they essentially are ran on same os, and the only variable is the hardware. In fact, websites who run these comparisons have bafoons for writers...it's a real shame. That being said, snapdragons 600 and 800 are undoubtedly faster than a7, but that does not take away from the engineering feat that a7 embodies...it's an incredibly quick chip that is technologically ahead of its rivals...even if it is slower...that's what apple has always been...

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          • Someone
          • 0CD
          • 02 Oct 2013

          EVERYBODY STOP A MINUTE!!

          Please explain how a phone with just 1GB Ram and a Dual Core 1.3GHz Processor, is SMASHING all of the the other phones in almost every benchmark?

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            • AnonD-977
            • v}7
            • 02 Oct 2013

            ako ako, 02 Oct 2013You know who made that A7 chip, did you know that is not fr... moreYou know that the S4 (LTE) and Note 3 use Qualcomm processors.

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              • AnonD-131593
              • vL5
              • 02 Oct 2013

              AnonD-43136, 02 Oct 2013Im an android user but I said the same to my partner! WP ha... moreI was thinking the same way like you before but after burrowed an iphone from my sister for 2 days i am totally giveup on apple ,missing alot of functionality which android could easily achive . Premium ? The same old cheap small screen which ifuns always praise how smooth its . I see no lag on s4 with 5inch screen with 441ppi . Beside if android giveup all flexibility to manufacturers and functionality , then we will get another apple . Anyway ios7 control center is a good move even it's directly copy android .

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                • AnonD-977
                • v}7
                • 02 Oct 2013

                Anonymous, 02 Oct 2013@aps25: I really don't think you've understood the point t... moreThe first 64bit computer I built had 512MB of RAM using an AMD Athlon 64, back in 2004 that was a lot of RAM, 128MB was pretty normal.

                Linux was the only OS which could take advantage of it.

                This guy is dead wrong and is only interested in promoting his company.

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                  • AnonD-134749
                  • U{t
                  • 02 Oct 2013

                  envy_mia, 02 Oct 2013You're saying you don't need Octa core and 8gb to run pc ga... moremy duel core pc running windows 7 with 1.5gb ram can run crysis 3....

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                    • AnonD-977
                    • v}7
                    • 02 Oct 2013

                    AnonD-182205, 02 Oct 2013Dude pls see this point 64 bit architecture is useful only... morethe A7 smashes Qualcomm chips in benchmarks because it is 64bit and more efficient at crunching numbers.

                    10fps burst mode, no problemo.

                      • ?
                      • Anonymous
                      • Ta}
                      • 02 Oct 2013

                      AnonD-182205, 02 Oct 2013Dude pls see this point 64 bit architecture is useful only... more@aps25:
                      I really don't think you've understood the point that he was trying to make. Your comment "Dude pls see this point 64 bit architecture is useful only if 4gb or more ram is provided" is wrong, the article doesn't say that at all. From an engineering perspective a 64-bit CPU can go beyond 4GB of RAM which was the maximum limit when 32-bit processors are used. As for the point worth noting is that this man is a marketing guy himself, he just needs something to sell his own product. This is a misconception that more the ram the better the performance, it equally depends on how well the OS can handle it as well. I do agree to the point that Apple could've gone with a higher memory range rather than just stick with 1GB to increase their profit margins, but if people don't seem to mind it & the phone works well enough then who am I to complaint.

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                        • AnonD-150352
                        • tVX
                        • 02 Oct 2013

                        phoneaddict, 02 Oct 2013Trust me android is better when it becomes all 64 bit now a... moreWhen androids reach 64bit in the future...maybe that time ios already running 500 bit and above....:p

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                          • AnonD-182205
                          • 7tL
                          • 02 Oct 2013

                          sol, 02 Oct 2013so the message was: "it's a marketing gimmick, but we'... moreDude pls see this point
                          64 bit architecture is useful only if 4gb or more ram is provided,
                          if he said that they r working on it then it is actually going to b useful since unlike crapple iphones there are already upto 3gb phones in android.
                          it makes sense since when snapdragon comes with 64 bit its gonna do wat it does so effectively and efficiently.... Yup u guessed it ryt, make crapple iphone look like a *** ****.
                          oh btw lol

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                            • FactFinder
                            • qav
                            • 02 Oct 2013

                            sol, 02 Oct 2013so the message was: "it's a marketing gimmick, but we'... moreAndroid OEMs are soon pushing 4GB RAM which is why such chips will be required. new iPhone has 1gb of RAM which is why he said it's useless for iPhone, but will be needed for Android OEMs

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                              • AnonD-185368
                              • Jx%
                              • 02 Oct 2013

                              Snapdragon 800 is faster than A7 and the GPU is also faster. A7 is a solid chip consider that it is only a dual core however it is no match for the Snapdragon 800. One should check the benchmarks again

                                • ?
                                • Anonymous
                                • Jx%
                                • 02 Oct 2013

                                Snapdragon 800 is faster than A7 and the GPU is also faster. A7 is a solid chip consider that it is only a dual core however it is no match for the Snapdragon 800. One should check the benchmarks again

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                                  • Primark
                                  • v0q
                                  • 02 Oct 2013

                                  AnonD-116257, 02 Oct 2013they call it marketing gimmick?iphone 5s has better benchma... moreEasy analogy would be ios is light android is heavy,
                                  It is like trying to compare windows 98 running on pentium 4 ht and windows 7 running on athlon x2, with both just 1gb ram.

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                                    • envy_mia
                                    • 86t
                                    • 02 Oct 2013

                                    AnonD-134749, 02 Oct 2013i am amazed to see the specs war in a tiny device. people a... moreYou're saying you don't need Octa core and 8gb to run pc games nowadays? You must not know very much...

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                                      • Ixil
                                      • m}9
                                      • 02 Oct 2013

                                      Anonymous, 02 Oct 2013Well, Apple is only powered by their marketing team. Steve ... moreI do fully agree...

                                      Although I do think the Qualcomm dude should drop the liquor, criticizing Apple and going the same way...

                                        • ?
                                        • Anonymous
                                        • pr2
                                        • 02 Oct 2013

                                        Snapdragon 800 is faster than A7 and the GPU is also faster. A7 is a solid chip consider that it is only a dual core and it's better than the Exynos however it is no match for the Snapdragon 800, Note 3 and Z1 work flawlessly with this chip, one should check the benchmarks.