Qualcomm VP: Apple A7 chip is a marketing gimmick

02 October, 2013
Anand Chandrasekher adds that consumers get "zero benefit" from the 64-bit architecture of the A7.

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  • 02 Oct 2013

sol, 02 Oct 2013so the message was: "it's a marketing gimmick, but we'... moreis a gimmick when is less then 4gb so they did not mention of using less then 4gb...lol on this

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    • x
    • t7x
    • 02 Oct 2013

    AnonD-192549, 02 Oct 2013The A7 isnt faster then a qualcomm 800 (AB 2.3Ghz version),... morereally? why does the benchmarks point otherwise?

    anyway, benchmarks arent more important than real world usage right?

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      • AnonD-126838
      • f09
      • 02 Oct 2013

      AnonD-192549, 02 Oct 2013The A7 isnt faster then a qualcomm 800 (AB 2.3Ghz version),... moreWait, Linpack and GLBenchmarks (1080 OFF SCREEN, note: I said "OFF SCREEN") are screen resolution dependant?
      "Better to be silent and be thought a fool than to open your mouth and release all doubt". And now I know EXACTLY where you stand

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        • r
        • wHs
        • 02 Oct 2013

        AnonD-134749, 02 Oct 2013i am amazed to see the specs war in a tiny device. people a... morewell said

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          • AnonD-134749
          • s82
          • 02 Oct 2013

          i am amazed to see the specs war in a tiny device. people are mad and brain washed every were. all people are have with 720p display on TV. but cant live without a full hd in a small screen phone. Mac run on 32bit and work smooth. but apple put 64bit in a tiny device. our pc runs even hardcore games with 1 or 2gb but we think of making a 3 fb ram phone. we dont even have a octacore pc but want it in phone?? we are mad or what?? all those extra are glimmick and useless stuff. it easy to puss specs insted of doing INOVATION. just like it easy to wear better clothes than be a better man. to you shameshuck,caraple,bick kia, sondy, H-elp t-he c-ompany, you all suck

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            • Anonymous
            • mc6
            • 02 Oct 2013

            phoneaddict, 02 Oct 2013Trust me android is better when it becomes all 64 bit now a... moreThat's the problem with self-proclaimed "tech experts" like yourself. You don't understand how the market and real world works. What percentage of the market is "tech experts?" What percentage of the market are average to casual consumer who have other priorities than having a pissing contest about their phones?

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              • ako ako
              • 0@k
              • 02 Oct 2013

              AnonD-192523, 02 Oct 2013Its no surprise, as A7 is giving a tough fight to the Qualc... moreYou know who made that A7 chip, did you know that is not from apple? Maybe you we will ask to them

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                • Alex
                • Tt0
                • 02 Oct 2013

                AnonD-18905, 02 Oct 201364 bit is not an increment rather its a decrement . 64 bit ... moreI agree to that

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                  • sol
                  • JKL
                  • 02 Oct 2013

                  so the message was: "it's a marketing gimmick, but we're working on it too" lol

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                    • plivnik46
                    • pIa
                    • 02 Oct 2013

                    AnonD-150017, 02 Oct 2013remember samsung phones have a lot of RAM, next year we may... moreSamsung but not Apple

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                      • AnonD-134749
                      • s82
                      • 02 Oct 2013

                      Chupacabra, 02 Oct 2013Snapdragon 800 is a monster. It scores 597K at high graphi... morewhats there in benchmark??? android oem cheats in benchmark. they have brain washed you all fandroids. they all made you nothing else other than robots/droid hungry for number

                      http://arstechnica.com/gadgets/2013/10/galaxy-note-3s-benchmarking-adjustments-inflate-scores-by-up-to-20/

                      look here s800 running note 3 how it cheats benchmark.
                      just look at google themselve made phone nexus and moto x . they dosent have much of a good benchmark score hell even they have worst score do they run bad? no
                      do they give better experience ? yes.

                      android oem just show fake score. you hungry fandroid get it the trap...

                      enjoy your brain washing fandroids

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                        • phoneaddict
                        • 2@R
                        • 02 Oct 2013

                        Trust me android is better when it becomes all 64 bit now apple can enjoy but wait till technology catches up to apple and they will be sorry because all tech experts like myself love customisation and not simplicity and that's where HTC comes in for that and the rest for customisation. That's when no one will use apple anymore

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                          • Chupacabra
                          • kQx
                          • 02 Oct 2013

                          Snapdragon 800 is a monster. It scores 597K at high graphics setting on Anomaly 2 game engine benchmark at FullHD. In comparison, Exynos 5420 only scores 173K at FullHD. iPhone 5S doesn't even count since it's not even HD (pushing only a third of the pixels of FullHD) and the display is too tiny.

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                            • OnerFusion
                            • YMj
                            • 02 Oct 2013

                            No buddy checked for wikipedia .... its manufactured by samsung

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                              • AnonD-116257
                              • uC0
                              • 02 Oct 2013

                              they call it marketing gimmick?iphone 5s has better benchmarks than most of the quad-core with its dual-core processor..explain this, 64-bit isn't only for RAM.

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                                • Why apple why
                                • Yhd
                                • 02 Oct 2013

                                ek, 02 Oct 2013There was time when Apple was know launching new device wit... morewell said 100%

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                                  • ek
                                  • XNt
                                  • 02 Oct 2013

                                  There was time when Apple was know launching new device with new unique innovations and it was considered they are the best and when they launch new device it will have new innovation and they created it as their brand values.
                                  However things have changed now, innovations are not restricted to Apple only, Google, Sony, Samsung, LG, Nokia (MS) and soon we can new names added, the perception that Apple always launch new device late but with all new innovation doesnt exist to large extent and their are people who are still in this old perception have hard time to digest this Apple is being overtaken slowly after every time they launch new devices.

                                  Be open minded and try to accept the truth thet anyone can beat anyone, who is on top can come down anytime you will never realize just like what happened to Nokia, 5 years back no one would have imagined Nokia would get sold.

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                                    • AnonD-92769
                                    • JEF
                                    • 02 Oct 2013

                                    4GB of ram? What for? For calling someone? For doing stupid office document? THIS race of mobile power processing is the most stupid competition on IT market. A lots of money and resource out on the window. The race between hardware manufacturer's must be in energy efficiency of hw equippement not in amount of ram installed on stupid devices or clockspeed of processing unit. What is the benefit of a mobile device with characteristics of premium laptop if this device autonomy is less than half of day?

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                                      • Why apple why
                                      • Yhd
                                      • 02 Oct 2013

                                      time will tell with 1GB RAM

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                                        • Why apple why
                                        • Yhd
                                        • 02 Oct 2013

                                        gimmick , plastic , ios7 android-ish , it's starting to look alot like Samsung every where i go ,