Canalys: iPhone 8 Plus is first Plus model to outsell the smaller iPhone
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Ever since the introduction of the iPhone 6 Plus, the larger model was always outsold by its smaller counterpart. Numbers by analysts at Canalys reveal that for the first time ever, the Plus model won – the iPhone 8 Plus outsold the iPhone 8 in the third quarter of 2017.
Still, it was Apple’s older models that were the top phones by shipments worldwide. The iPhone 7 took the top spot with 13 million units, followed by the iPhone 6s (nearly a tie with the Galaxy J2 Prime). Even the iPhone SE saw an uptick in demand.
The demand for the new models was lower than last year - the iPhone 8 and 8 Plus moved 11.8 million units in total, compared to 14 million for the 7 and 7 Plus in their first quarter. That said, the pricier Plus model shipped in higher numbers – 6.3 million vs. 5.4 million.
Canalys attributes the growth in iPhone 7 demand to the price cut it received after the 8 launched. Apple is currently offering more diversity than ever with five iPhone models in total, going back to 2015’s iPhone 6s.
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Samsung remains the top smartphone vendor worldwide and grew a healthy 8.2% with strong sales of the discounted Galaxy S8 duo and a strong performance of the affordable J-series in India and the Middle East.
As for the Galaxy Note8, it shipped 4.4 million units, which the analysts take as a sign that there’s no lingering ill will towards the Note series after the Note7 fiasco.
However, they think that competition will get tougher now that many other brands have 18:9 bezel-less phones. The analysts predict that AI and AR (not VR) will be the next avenues of growth and Samsung is behind Apple and Huawei on those fronts.
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Finally, check out Xiaomi’s 86.9% growth compared to the third quarter of 2016. The brand occupies 5th place globally and is closing in on Oppo, which had the #4 and #5 most popular phones.
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Reader comments
- Anonymous
- 11 Nov 2017
- amq
Don't bring race into it. The iPhone 8 is an evolutionary improvement over the 7. The 8 comes with the very impressive A11 Bionic chip and improvements to the camera as well as the glass design, so it is a bigger change over the iPhone 7 than peopl...
- AnonD-712433
- 10 Nov 2017
- IVC
They live up to their race.
- Kangal
- 10 Nov 2017
- uCX
The original iPhone 6 outsold the 6 Plus by a large fraction. However, the iPhone 6S-Plus AND the iPhone 7-Plus were much closer to parity. So while this means the iPhone 6S and iPhone 7 units did sell more units than their Plus siblings, it actu...