Netflix's ad supported tier reaches new user milestone, defying expectations

People love ads, it seems. Or at least they love Netflix's ad-supported plan, as they're lapping it up left and right. The company has today revealed that it's now got over 70 million subscribers to the ad-supported plan globally.

For context, please note that the number was 40 million in May and 22 million in January - the growth is simply staggering. And they say people don't like ads. Here's another interesting fact: in the countries where the ad tier is available, over 50% of new Netflix sign-ups are for that tier.

Netflix is also experimenting with sponsorships, for example for the next season of Squid Game, where it partnered with multiple advertisers across its 12 ad-supported countries.

Over in Canada, Netflix started operating with its own ad tech, which is part of a move to break away from a partnership it has with Microsoft in the field. Netflix's in-house advertising technology will roll out globally throughout next year.

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