ZTE Axon 9 coming this year, CEO confirms

24 January 2018

The Axon 7 and Axon 7s were a lot of phone for not a lot of money and ZTE’s pivot to a close to stock Android made us wish for a successor. Well, in an interview ZTE CEO Cheng Lixin talked about the foldable Axon M, but also announced that the company will launch a new device in the line.

It will be called ZTE Axon 9. The number 8 is getting skipped over, reportedly because of how it sounds in Chinese - “axon” sounds like “sky machine”, but add the 8 and it starts sounding like “mess up”.

ZTE Axon 9 coming this year, CEO confirms

Whatever the name, ZTE wants to boost its market presence – mostly in China as the company is pleased with its performance in the US. Before the Axon M, the Axon line hadn’t had a flagship in a while. The nubia line does get high-end devices more regularly, but it de-emphasises its ZTE heritage.

Source (in Chinese)