Apple One will be the name of Cupertino's subscription bundle

Peter, 11 September 2020

Over the years Apple has launched a number of subscription services – Music, Arcade, News+, TV+ and others – and it’s very un-Apple to have you manage all of those separately. Which is why the company is preparing to launch one subscription to rule them all.

Predictably, it will be named “Apple One”. Clues about this service were discovered in the APK for Apple Music 3.4.0 beta during one of 9to5google’s APK teardowns. Apple Music will be part of a subscription bundle, though the exact details are a bit hazy.

Apple One will be the name of Cupertino's subscription bundle

We first heard about Apple’s plans of subscription bundles back in August, when a rumor claimed that there will be at least four tiers. The cheapest tier will package Apple Music and TV+ ($9 and $5 a month for individuals, respectively). There is already a Music and TV+ bundle available, but it’s only for students. The price of that one is $5 a month (that is with a student discount, of course).

Two interesting things to note here. First, the app’s interface will reassure users that subscribing to Apple One now won’t overlap with their current Music subscription.

Apple One will be the name of Cupertino's subscription bundle

Second, they can’t actually subscribe from the Android app – they need to do so from an iOS device or a Mac. This is likely to avoid the tax Google charges on in-app purchases (30%).

Apple One will be the name of Cupertino's subscription bundle

Apple charges a cut for subscriptions on iOS itself, which is at the root of the argument it is having with Fortnite developer Epic Games.

Anyway, Apple has a big event coming on September 15, which is supposed to focus on a new Watch, but don’t be surprised if Apple One is part of the announcement as well.

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Reader comments

Wow, the hypocrisy if real - way to give Epic et al. (further) ammunition in the anti-trust case Apple! "30% is so fair we refuse to pay it ourselves"

  • Anonymous
  • 13 Sep 2020
  • nfy

Don't forget about anti-repair practices like LG as well.

  • Anonymous
  • 13 Sep 2020
  • nfy

I suggest you look up what "figure of speech" means.....................................

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