CR: Xiaomi lead growing Indian market in Q3, Realme gained the most

Ro, 25 October 2019

Counterpoint Research just posted its analysis on the Indian smartphone market in Q3. Despite the global slowdown, it managed to grow breaking the shipment record with 49 million sold units.

Indian smartphone market grows, 49 million units shipped in Q3 2019

According to the analysts, the significant expansion of the portfolio of the top brands right before the Diwali festive season, which is often associated with discounts on various products, is one of the main driving factors for the record-high shipments. It appears that the Chinese brands like Xiaomi, vivo and Realme got the most out of the Q3 shopping frenzy.

Indian smartphone market grows, 49 million units shipped in Q3 2019

Xiaomi continues to lead the Indian market with a 26% share, despite declining 1 percentage point YoY, whereas Samsung takes the second place with 20% market share - a 3pp decline year-over-year.

Vivo and Realme have recorded the biggest growth compared to Q3 2018 with 7 and 13 pp growth, respectively. Realme's numbers are particularly impressive as they mean the young company has expanded its market share by over 5 times and increased its net shipments by 6 times.

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Reader comments

Realme is a subsidiary of BBK along with Oppo, that's why it seems weird to me they're broken up that way, but Xiaomi is not.

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