Bars and pie charts: a survey into mobile phone usage and owners

26 February, 2010
Android users are mostly males and iPod Touch owners are primarily teenagers. How do we know? We stumbled on a very interesting survey courtesy of AdMob, that's how. For example, did you know that...

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  • a
  • aphid
  • Yc3
  • 26 Feb 2010

Boo Hoo ,all the little babies "wheres my symbian mama" Just because you are poor and dont live in a rich country. If you want to read about Nookia go to a "cellphone market percentage survey" and rejoice.I have an interest in data about market share for high end "smartphones" in the Western world.

    • M
    • Moni
    • Pxx
    • 26 Feb 2010

    Heh Heh! I'm 23 years old & writing this comment with my HTC Hero!
    I'm not 37 years old (!) man.

    What an idea to advertise iPhone!

      • g
      • gURU
      • utX
      • 26 Feb 2010

      Hope, 26 Feb 2010I can't believe all this hating!! This chart only shows the... moreWow Wow Wow
      Lots Of Interesting Comment.
      This survey is very confusing. Seems totally fake or Advertisement for APPLE. But try to understand it.

      I think survey is talking about the internet TRAFFIC of "applications download".
      Please pay attention. This survey tells about the internet TRAFFIC of "applications download". Read the full report below.After reading that you can understand the News and the Things it actually wants to show.

      http://metrics.admob.com/wp-content/uploads/2010/02/AdMob-Mobile-Metrics-Jan-10.pdf

        • ?
        • Anonymous
        • 0u3
        • 26 Feb 2010

        OOOOOHH a lot af hatred here....

        Try READING the underlying report. It's actually quite interesting.

        If you look in the later part you will see HUGE regional differences.
        In India, Indonesia and Philippines, you can see that Nokia has something close to a monopoly on smartphones generating traffic. And Apple is close to non-existing. In the UK on the contrary Apple is HUGE in generating traffic.

        Also note the explosion of smartphone trafic during 2009 (see p7). a factor of around 3 in several regions.

          • g
          • gURU
          • utX
          • 26 Feb 2010

          GSMArena i request you to not Present anything like this again in future. This type of survey are going to just harm your image only. This looks like advertisement for Apple.

          How can anyone say that " Almost half of the Internet data traffic is generated by smartphones and 50% of that comes from Apples products."

          Ok.Almost half of the Internet data traffic is generated by smartphones but 50% of that comes from Apples products???? Really or its a JOKE???????
          Can users going to believe that????
          This is just unbelievable that, "Android and Symbian generate about 20% of the traffic each and Windows Mobile is at the lowly 2%."

          Do the GSMArena want to say that last news about "2009 world handset sales ranked" is fake!!!! Symbian & Nokia market share was highest in that survey. Then How can Almost half of the Internet data traffic is generated comes from Apples products????

          Ok. Survey is not from GSMArena team but GSMArena can at least read it before posting.

            • H
            • Hope
            • 9Fk
            • 26 Feb 2010

            I can't believe all this hating!! This chart only shows the reallity of the american market. And it's sad... Most of ihpone/ipod users are teens... and they pay for their apps! So apple is doing it for the money, who can blame them?

              • ?
              • Anonymous
              • pqB
              • 26 Feb 2010

              Another ridiculous apple-oriented survey. Most smartphones (see android & symbian) aren't even identified anymore as "phones" but as fully fledged computers.

              iPhone needs custom pages because it has the smallest screen resolution so it is always identified as a toy-phone :))

                • J
                • Jaykay
                • T4A
                • 26 Feb 2010

                Once again a poor survey with an aim to market iPhone!
                How many times it is to be said that one cannot rely on a survey based only on North America/English speaking countries results.

                GSMARENA - please don't pull down your quality and objectiveness.

                  • ?
                  • Anonymous
                  • p7K
                  • 26 Feb 2010

                  David, 26 Feb 2010This is actually very misleading.. The reason for ex Nok... moreYou are so right, except, android does come with apps in it.

                    • ?
                    • Anonymous
                    • p7K
                    • 26 Feb 2010

                    Anonymous, 26 Feb 2010HAHA! No symbian os. Nokia is sooo dying...Nokia is not dying. Nearly everyone at my school has nokia phones... Most of them are 5800s, yet you do find the occasional high-ender.

                      • ?
                      • Anonymous
                      • p7K
                      • 26 Feb 2010

                      Anonymous, 26 Feb 2010problems with this: 1) iphone is NOT a smartphone. it is j... moreactually iPhone is a smartphone, because smartphone is a phone which allows installing apps. That's why phones like samsung jet and lg arena are not smartphones. so iPhone is a smartphone, albeit a crappy one.

                        • S
                        • Sameepa
                        • PU7
                        • 26 Feb 2010

                        Whatever happened to Symbian, Isn't this the most common smartphone OS?

                          • D
                          • Duhness
                          • t7X
                          • 26 Feb 2010

                          Only once did i hear about admob and it was last year. Admob philippines show MOSTLY Nokias.

                          @nokia is dying comment = fail

                          i presume this is a U.S. Survey!

                            • R
                            • Rikaz Sheriff
                            • tet
                            • 26 Feb 2010

                            This analytical part of GSMArena is really good for students of Informatics and the general public alike. Perhaps you could include a category for mobile education and make a repository of these links in that?

                            Just an idea.

                              • s
                              • shorya
                              • tRp
                              • 26 Feb 2010

                              this report clearly gives us that apple is just for children who don't know anything about os and just belive the phone they have is best around the world because they have never tried any other os like android nd symbian which really are best os in compariosn to childish and amateaur iphone os which is really expensive and are of no use ....

                                • D
                                • David
                                • M8T
                                • 26 Feb 2010

                                This is actually very misleading..

                                The reason for ex Nokia, Samsung and Windows phones are not on the Applist is because most of the apps that Apple and Android users have to buy is already included in the software OS of Symbian, Windows and TouchWiz.

                                For example, iPhone is like buying a car without wheels, steeringm handbreak and seats etc, while when you buy a Nokia, Windows or Samsung TouchWiz you get all those stuff when you buy it.

                                Everthing from Office software, to maps and social network apps are already included in other devices, whereas as with iPhone you have to buy them just so Steve Jobs can screw you on top of all the money you already pay for the phone.

                                  • C
                                  • Chrisp
                                  • Mx@
                                  • 26 Feb 2010

                                  To all the people hating: you didn't have to believe what is posted here... there are lots more surveys available which didn't originate from Admob/America/English-speaking countries u know

                                    • m
                                    • m3
                                    • pWD
                                    • 26 Feb 2010

                                    This only represents usage of websites made for mobile phones only(mostly Apple or other phones that do not support Flash and therefore requires more simple webpages). For example if you using a Nokia smartphone you will browse on "normal" websites NOT mobile websites. A much more accurate way to measure traffic would be to look what phones are used for normal browsing instead.

                                      • ?
                                      • Anonymous
                                      • Uij
                                      • 26 Feb 2010

                                      interesting stuff

                                      the ipod touch is in every teenagers hand, like everyONE

                                      and if not the itouch theres always an ipod

                                      unbelievable, ipods screw you over so much with limitations but even than no1 sellers despite being alot more expensive

                                        • ?
                                        • Anonymous
                                        • Acp
                                        • 26 Feb 2010

                                        problems with this:
                                        1) iphone is NOT a smartphone. it is just a regular phone that apple advertises as a smartphone. just like they advertise the ipad as revolutionary and magical.
                                        2) the people surveyed are most likely american and they dont have phones as good as european or asian phones, so the comparison is unfair. also plans for iphone cud b cheaper than competitors in america.
                                        3) why is ipod touch included? it runs iphone os but does that also mean it was included in the other graphs where it just says apple products?
                                        4) it shows traffic/request by os. some oses prefer to remain connected and have fewer settings to adjust data received and outgoing (or some ppl dont know how to adjust these settings). a survey shud hv been done asking ppl how often they actually browse and their browsing experience (keeping in mind iphone os lacks flash support). also speed shud b tested. one browser cud keep loading and refreshing a page for longer causing more traffic. if u turn on wifi on ipod touch, it automatically refreshes the pages in the safari browser for example.
                                        5) it does not show units for each os sold and percentage growth of units being sold.
                                        6) what gamma said.