Lenovo phasing out Motorola brand for smartphones

08 January, 2016
Motorola's phone business will now come under the Lenovo name, meaning it will be merged with Lenovo's phone business.

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  • ?
  • Anonymous
  • kQf
  • 08 Jan 2016

Bummer. The word "Lenovo" to me says "cheap." The word "Motorola" says "quality" and "engineering." Does not seem like a good marketing decision.

Lenovo was smart to stick with the ThinkPad brand on those laptops. And that has paid off. If Motorola phones aren't doing as well as they like, that's because of Lenovo's own business decisions, not because the Motorola brand doesn't have more value than the Lenovo brand.

    • ?
    • Anonymous
    • uvK
    • 08 Jan 2016

    There is only a M symbol in current moto phones... So there will be lenovo logo below moto's...
    .
    That's great, instead of another brand, lenovo wants to make moto as a phone series like VIBE

      • y
      • yes bro ... !
      • vx{
      • 08 Jan 2016

      AnonD-51738, 08 Jan 2016Great great great! So now the world ditched the smartphone... moreyou are right ...

        • ?
        • Anonymous
        • riw
        • 08 Jan 2016

        Eske Rahn, 08 Jan 2016It could be a smart move. Motorola has a grand history, but... moreOutside of tech enthusiasts, when you mention Motorola most people will recognize the name however the next question they'll would be asking"...is that company still alive??"

        The brand has lost a lot of luster over the years, though they're not ditching the name completely, just shortening it to Moto for the premium phones while Vibe gets the lower end stuff. It's an interesting move, we'll have to see how it turns out.

          • l
          • lenovo :-( Shiiitt !
          • vx{
          • 08 Jan 2016

          Lenovo vanishing Motorola and also them selves , as they achieved the good selling no. because of Moto's great selling performance .

            • D
            • AnonD-476243
            • thu
            • 08 Jan 2016

            moto g 2015 x play droid turbo max, still no available here

              • h
              • heynekko
              • IV8
              • 08 Jan 2016

              Should have combined brand like Sony did with Sony Ericsson.. The name itself still exudes an aura even today.. Lenovo can go with Lenovo Moto or Moto Lenovo and create a new logo for the merge.. Then it can take over the world..

                • D
                • AnonD-248589
                • scp
                • 08 Jan 2016

                Motorola is a tier one brand. Lenovo might be big in computers but no one trusts the name in mobile. This is a waste of money to buy a brand and toss it aside.

                  • R
                  • Reikix
                  • 9LA
                  • 08 Jan 2016

                  LMFAO, 08 Jan 2016Yeah it is really a bad move, lenovo will sell less smartph... moreNot really. As the article said, they will still use the name and logo of motorola, they will be just adding lenovo's name to it in the meanwhile, so the not well versed people will know eventually that motorola is part of lenovo and that way lenovo name will replace motorola completely.

                    • l
                    • lego
                    • mXD
                    • 08 Jan 2016

                    Its funny because my company just bought 50 units of motorola walky-talkies. motorola is a reliable brand to go for communication solutions. i probably wouldnt have bought it if it was under lenovo branding.

                      • m
                      • mir
                      • t7E
                      • 08 Jan 2016

                      Jarret, 08 Jan 2016More China companies getting bigger and stronger, keeping U... moreYes. China will soon dominate the USA and eliminate the white man once and for all.

                        • D
                        • AnonD-51738
                        • sgb
                        • 08 Jan 2016

                        Great great great!
                        So now the world ditched the smartphone founders' name.
                        First Nokia and now Motorola.
                        Shame on you Microsoft, You see how you are in a free fall after you removed the legend Nokia name.
                        Lenovo, you are next... Enjoy your next epic fail!

                          • J
                          • Jarret
                          • 25G
                          • 08 Jan 2016

                          More China companies getting bigger and stronger, keeping USA companies in their but. Hahaha

                            • D
                            • AnonD-73575
                            • gx0
                            • 08 Jan 2016

                            Shame for abandoning such a iconic brand and sell it to chines
                            Shameeeeeeeeee , i will never buy anything with Lenevo brand

                              • M
                              • MdN8
                              • B}Q
                              • 08 Jan 2016

                              Eske Rahn, 08 Jan 2016It could be a smart move. Motorola has a grand history, but... moreSame here, I'm not so young any more and still have good memories of my Motorola flip and feature phones. Out of 4 Motorolas that I have 3 still work, including original bateries. It's a positive brand for me. Always had personality, style, good reception, reliable software, good manufacturing... And now it seems the brand will be gone just like Nokia, Ericsson, Siemens... Just sad. I'm afraid that very soon we'll just have iPhone and iPhone wannabes left to choose from.

                                • D
                                • AnonD-11127
                                • MBd
                                • 08 Jan 2016

                                Unbelievable! They invent brands such as Zuk and kill off one of the most popular and renowned brands in the world? The world owes a lot of the essential mobile phone technology to Motorola.

                                  Such a bad move. OK, so Motorola isn't the dominant brand it once was but it's still far more widely known in the world of communications. In fact it's probably THE biggest brand name in the communications world after NOKIA, pioneering and genuinely historic. Surely it would have been better to give Lenovo's phones sone kudos by rebranding them as Motorola instead of the other way around? Lenovo for computers and tablets, Motorola for the phones business?
                                  RIP Motorola.

                                    • m
                                    • mir
                                    • t7E
                                    • 08 Jan 2016

                                    Eske Rahn, 08 Jan 2016It could be a smart move. Motorola has a grand history, but... moreChina will rule the world. Prepare to learn some mandarin!

                                      • ?
                                      • Anonymous
                                      • mTn
                                      • 08 Jan 2016

                                      Eske Rahn, 08 Jan 2016It could be a smart move. Motorola has a grand history, but... moreMany "youngster" rely on the "old folks" with regards to their financial spending. As an "older" one you should know. So obviously your opinion does matter perhaps even more. Let's not forget that the real youngsters among us don't even have the money to buy the real expensive stuff.

                                        • ?
                                        • Anonymous
                                        • NwI
                                        • 08 Jan 2016

                                        Mmmm! Am confused! Lol!!