Sony's smartphone workforce to be reduced by 50% within a year

30 March 2019
Some of the Japanese employees to be transferred to other divisions, voluntary retirement on the table in Europe and China.

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  • Luba

How about making better phones instead of firing people?

  • Anonymous

Anonymous, 01 Apr 2019There is a good reason why people hate sonymobile. Because sony... moreMost that I dealt with were not rude to me. It was just the appalling rules and standards set to the mobile division and customer care. Won't even repair devices that suffer manufacturer defects. And won't even acknowledge the existence of said defects.

  • Anonymous

Berserker, 01 Apr 2019It is sad to see how some people's happiness is driven by someon... moreNo. The sad thing is people like you commenting here.
What they are saying are real life issues and facts. And then people like you reply denying the existence or possibility of such issues. And when you get called out you then claim they are just being haters. Or finding happiness in failure.
No. You're one's hating on everyone. Not the other way around.

  • Anonymous

Berserker, 01 Apr 2019It is sad to see how some people's happiness is driven by someon... moreThere is a good reason why people hate sonymobile.
Because sonymobile has the worst service to the customers, rude staffs at service center, etc.

On the other hand... samsung apple and even chinese brands thread their customers politely.

tigerbomb1996, 30 Mar 2019lol they already give up mobile division in my country becoz the... moreIt is sad to see how some people's happiness is driven by someone's failure.hating without a reason is more sad

  • Anonymous

Syuser, 31 Mar 2019I have had 20 devices including M5, XA/1/2/ultra models. NONE WI... moreRight

  • Anonymous

sony phones have been around forever
it means you've thousand of engineers that stayed for decades and that gets your cascades of managers, directors, program managers, etc etc. at some point you're out of actual engineers. its just the cycle, its how it is.

then either it dies or you restructure hardcore. seems like sony went for the later. good on them.

  • s-pen pusher

arun5959, 31 Mar 2019You like bezels that is obvious. Then tell why notch and bigger ... morebezels, fyi, help with the durability of the screen as glass is, perhaps a surprise for people like you, inherently breakable. then the top and bottom bezels help with better handling of the phone in landscape orientation without your thumbs blocking any portion of the screen; these can also house a sizeable front firing stereo speakers for better sound output like in the case of the razer phone 1 and 2.

  • Jabooty_Dubs

Nechan, 31 Mar 2019Even Japanese choose iPhone over Sony for smartphone. Sony shoul... moreTrue. Most of younger demographic use iPhones and sometimes Samsung, casual users. For heavy they still go with Sony or any other brand that can handle their heavy usage obviously, although the number of casual phone users topples the number of Heavy users in Japan.

A Youtube streamer that streams his Gaha Rolls in FGO uses a OnePlus 6T nowadays and praises the phone for its flawless performance and design.

The last time I saw a Sony Xperia phone, was in an anime. Most of its cast are using Sony phones but too bad it didn't help boosts sales.

  • Jabooty_Dubs

Damn Sony! Stop making phones for your aging demographic. I was hoping that you at least release a smartphone, with a notch or a punch hole camera with better specs and all but you released the Xperia 10, The 1 and then the 10 plus that looks like a freaking TV remote! The specs on those phones are OK to me but damn! Have you seen the Pocophone, Nova 4 and the S10 Series, I guess not, because you're too busy sending some of your employee in your awful banishment rooms.

You did not release some of your phones in my country ( Philippines / XA2 Plus and what not) and what's worse, is that you pulled out ALL OF YOUR SONY XPERIA PRODUCTS from your concept stores.

I guess it sucks when your phones don't sell like pancakes like the PS4 does. Time to innovate and lead, and stop it with your horrendous business tactics that only makes you bleed a lot of money. Hopefully and its not to late for you guys.

  • Anonymous

[deleted post]Make what? Make failures? They made it every year dude

  • 1

arun5959, 31 Mar 2019You like bezels that is obvious. Then tell why notch and bigger ... more
Bezeless screens is just a trend that helps boost sales. Ok, you get a little more screen but the difference is not substantial. In a few years they will come up with something "groundbreaking" in terms of design. It's not that I like bezels but today all phones are the same and boring and it's sad to see companies that do something different, not copy-paste, struggle to win consumers. But I guess consumers will always fall for something new, be it just a gimmick or something actually innovative (which is rare lately).

Anonymous, 31 Mar 2019I have a working z3 and I do love it. But I also know from exper... moreI have had 20 devices including M5, XA/1/2/ultra models. NONE WITH ISSUES!!!

  • Anonymous

GrU, 31 Mar 2019Let's hope that sony will pull out limited edition phones and mo... moreFacts!! Sick and tired of seeing Samsung and Xiaomi E-V-E-R-Y-W-H-E-R-E! It doesn't have to strictly be Sony, it can be LG, Sharp or even Nokia, just, people, be more unique!

Let's hope that sony will pull out limited edition phones and more exclusive. I'll be happy to buy just not to be in the apple, Samsung herd. It is kinda nice when people ask about your phone....and you show them that it is something else... Bit more unique nowadays. Japanese quality dominates other in any segment.

  • Xiao Yuan Jia

I feel sad for the workers who will be retired.
I hope you all will find better place (maybe some korea/china companies will offer you all new jobs with better salary).
God bless you all the retired workers.

  • Xiao Yuan Jia

Anonymous, 31 Mar 2019It's very sad. That kind of process is called Kaizen.
It means "slow, steady, with constant improvement".
That kind of process is not suitable for phone business, because any innovations must be done very fast.
You can see the result, the other brands can innovate much faster than sony.

Kaizen is suitable for any type of 'High risk works'. Like construction work, Railway work, etc. These kinds of works need to be planned seriously because any small mistakes can take human life.

1, 30 Mar 2019 What's the problem with bezels? Notch or hole is far worse. ... moreYou like bezels that is obvious. Then tell why notch and bigger screen to body ratio phones are thriving? Even Samsung are following the trend. like samsung A50,M30. Only few people like big bezels. Does bezels have any function? Why should people pay money to look at bezels? They pay money to look at dazzling big display. Gradually all brands are shifting towards high screen to body ratio , if they can afford it. For example , Indian brands , like lava,intex, spice are also lagging behind because they cannot afford 85% screen to body ratio in their phones.

  • Anonymous

BROKEASS TECH, 30 Mar 2019This is sad to hear. Unfortunately Sony are just not relevant in... moreIt's very sad.

  • Anonymous

anonymous, 30 Mar 2019Then explain to me why XZ3 oled is better than Samsung and Apple. Lol. Cause it's not. The only place that ever said that was a random viewing test where some more users said they liked that one better. All scientific tests say otherwise.