Sony's smartphone workforce to be reduced by 50% within a year

30 March 2019
Some of the Japanese employees to be transferred to other divisions, voluntary retirement on the table in Europe and China.

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  • Johnny

Sony has all the technology from Music, Cameras, TV, the brand itself still does hold a lot of weight. They do have money to advertise and invest. However they are not popular. The only fans they had I see all the time write you dropped the headphone jack so you have lost me! They were unique with the fingerprint sensor on the side and headphone jack front firing stereo speakers up till XZ1.... Now all phones look the same from any brand. Only Asus Asrock looks unique!

  • Anonymous

AnharmA, 31 Mar 2019Defend Sony whatever you want. Everyone convinced how Sony deliv... moreReal Sony users are satisfied for sure. My four years old Z3 is working good.

  • Anonymous

Their problem is not cutting jobs. It's the fact that they have the name/brand recognition, technology, power, and money to be in top. Challenging Samsung, Apple, and Huawei for the top in tech and sales.
Yet for some reason the mobile division is either managed by people who are terrible at making decisions and should never be in such a position. Or the parent branches of the company are terrible at business decisions and hold them down. Or both.

Instead of these market leading devices we get devices that are just good enough but slack in some aspects.
Yet the prices are still up there. And that was before. Now that they put a tiny bit of effort in upping the game they also did it in the time of very expensive devices and in no way was afraid of raising the prices way more to tying with Google for being the most over priced in android realm.

Make a sensible device worthy of the name Sony, market it, and don't make it the price of a car and your profits will increase. It's so simple. How is it so hard to grasp????

  • Anonymous

This is insanity. Who is running this company or making the decisions over the mobile division??? And why after so many years of dragging behind do they allow the same horrible decision making to continue.

Cutting jobs and raising prices even more is not what will make things better. In fact it's part of what's making it worse.
Just raising the prices while still crawling to deliver expected standards consistently is going to mean less profit not more.

Making better devices and taking the business seriously for once in many years will help.
You always hold back, you never properly market or release to enough networks were most people get their devices. If they barely know about them and those who do know it lacks in a number of ways they need or want then they are not going out of their way to go online and pay full price for it. Not when they have more readily available devices that they saw advertised, or know has better parts in something. And can get on monthly carrier payments all on one bill.

Not to mention it took them way too many years to address their motherboards from having constant random failures and displays losing touch from the smallest of cracks almost instantly.
And you still can't take advantage of your camera tech or one up everyone while delivering some of the best camera tech around to others. And still can't use ois?
And now you're supposed to be a name in audio but get rid of the jack because of trends and trying to force Bluetooth on users.
And then your u derwhelmimg battery capacities. Oh their backup is good. It is, but it's not magic. Especially at the thickness of their devices and their prices 3300mah is unacceptable. Oh the soc more efficient though. Great so smaller or same as 6 year old capacities with mutlple times the cost is now acceptable? And look what Huawei can fit in such slim devices with larger camera sensors. 4,200mah. And Sony even used oled finally to save more space.
At least they did finally get beautiful oled displays.

  • Anonymous

ME , 31 Mar 2019If this is what you have to say ... you never had one in your ha... moreNo. Not that in fact clearly shows you never used one

  • ME

AnharmA, 31 Mar 2019People like us wants a phone that delivers consistent overall us... moreIf this is what you have to say ... you never had one in your hand,15 years Sony (Ericsson) phones and zero problems,have them still.. they look and work as new.

  • pt020

Less is sometimes more.

  • Abz

All they need is good designing team, look at their phone’s design, so 20th century.

  • Anonymous

Notsure, 31 Mar 2019They're trying to compensate the workforce decrease by phone len... more21:9 is not enough to compensate it.
Should be at least 100:9.
LOL

  • Anonymous

Anonymous, 31 Mar 2019In Thailand, Sony, HTC, LG are already extinct. What's left is ... moreNokia?

  • Anonymous

Wow. Sonymobile dead

They're trying to compensate the workforce decrease by phone length increase. It won't work.

  • Anonymous

In Thailand, Sony, HTC, LG are already extinct.
What's left is Fruity, Korean and those Chinese brands.

Here in the Philippines, I almost to completely not seeing using a Sony phones, they are completely not selling phones anywhere here, even in mega cities there is no single Sony phones you can find. They might be completely abandoned our country or they are just completely messed up here.

Anonymous, 31 Mar 2019So an iPhone , because no Android phone can deliver a constant e... moreYou started your own war because I don't compare OS. I use them both.

  • Gibby

Anonymous, 30 Mar 2019One of the few intelligent comments in this whole comment sectio... moreI agree entirely

  • Anonymous

AnharmA, 31 Mar 2019People like us wants a phone that delivers consistent overall us... moreSo an iPhone , because no Android phone can deliver a constant experience

Sony is still in the mobile business because of their camera sensor business. They want to show to prospective buyer what their sensor can do.

Berserker, 30 Mar 2019If you think that Sony exiting from the market will make you lif... morePeople like us wants a phone that delivers consistent overall usage, not overpriced and bad experience.

vrvly, 31 Mar 2019Well despite them failing big in dxo point game, they did mentio... moreDefend Sony whatever you want. Everyone convinced how Sony delivers bad value and overall usage of their phone.