Sony will merge its phone, camera and home entertainment businesses

27 March 2020
Basically every consumer electronics product except for the PlayStation will be under the new Sony Electronics Corporation effective April 1.

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Anonymous, 28 Mar 2020Price is according to what you spent to do the product more... moreWho said that they should charge less than necessary?

A big brand could justify selling at higher prices than a smaller brand, because they invested money in branding. Because they have the followership, they could get away with it.

Which phone is Samsung selling $2000 and ₦2500? Stop lying about the prices, because all you're trying to do is prove a point by deceiving others.

    Conceptually, it might've been the right move, but unless Sony has the capacity to either go full Samsung (spam every segment with repetitive phones having little variation) or OnePlus (one model to rule them all), and do it on exactly those price points - unless it does all that, well, then I'm afraid that ship has sailed.

      Randoms, 27 Mar 2020You know what, people like you make the companies like sony... moreOh really? And who are you to tell this oh great one?

      Btw, the Xperia 1 ii isn't out yet so the jokes on you.

        Anonymous, 27 Mar 2020You are always looking forward. Great. But sadly sony alwa... moreYour comments makes me feel to vomit, as I said merge or don't merge your negative comments are legendary!

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          • Anonymous
          • LQu
          • 28 Mar 2020

          Cyberchum, 27 Mar 2020Except that their fanboys don't think they're overpriced. F... morePrice is according to what you spent to do the product more some profit.
          You cannot charge less than necessary just because brand name.

          Being Samsung or Apple does not give the right to charge $1500, $2000 or $2500 for a phone.

          Nor even $600 to charge glass like Apple does.

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            • Anonymous
            • 42J
            • 27 Mar 2020

            Shanti Dope, 27 Mar 2020Right, but that makes it even more compelling, as it is not... moreYou still see things upside down. As usual.

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              • Anonymous
              • 42J
              • 27 Mar 2020

              Senseurheart Kimochi, 27 Mar 2020Either merge or don't merge those trolls have more negative... moreYou are always looking forward. Great.
              But sadly sony always moving backward.
              LMAO

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                • Anonymous
                • 3gE
                • 27 Mar 2020

                Or in other words, layoffs upcoming everywhere. And, of course, don't expect lower prices. They call "enhancing competitiveness" to "enhancing profits" at lower cost removing all that is not strictly necesary. So the creativy diversity will decline a lot as the amount of people involved in the design of all different products will be the same and overloaded of work.

                  Anonymous, 27 Mar 2020The dumb infighting in these mega corporates should have st... moreExcept that their fanboys don't think they're overpriced. For a brand struggling for sales, competing with Samsung price-wise is a bad move. Let's hope their fanboys would clear their stock.

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                    • Anonymous
                    • wra
                    • 27 Mar 2020

                    The dumb infighting in these mega corporates should have stopped years ago. it's a step I guess, but really, so long as they're stuck in the past with overpriced stuff other companies offer at better price they have absolutely no chance in this race.

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                      • Anonymous
                      • LQu
                      • 27 Mar 2020

                      Shui8, 27 Mar 2020I know what Triluminos means in Sony TV. But the question i... moreTriluminos on Xperia is hardware, like TV. The Oled and LcD have quantum dots.
                      You cannot expand gamut by software.
                      Of course TVs have better screen than phones (except cheaper models from Samsung that are worse quality than phones) , also chip for image processing.

                      Lenses of flagships were indeed made by Sony.
                      Not just branding, otherwise they could easily brand GM.
                      Usually when they made press for Taiwan and China media, they show many things we dont know. Sometimes they talk about lens structure, modifications on it, redesign etc ...


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                        • Luxor
                        • wHS
                        • 27 Mar 2020

                        During that merger day; Sony be like, "APRIL FOOLS!"

                          Anonymous, 27 Mar 2020X1 Extreme /Ultimate are better than the image chips of LG.... moreRight, but that makes it even more compelling, as it is not even Sony's flagship yet, against LG's top tier flagship TVs.

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                            • six_tymes
                            • kvH
                            • 27 Mar 2020

                            I hope the PRO comes with UFS 3.1, if it does i'm in for one. I already saved up for it.

                              Either merge or don't merge those trolls have more negative mindset, they won't appreciate or looking forward. Save your time, their negative comments are legendary!

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                                • AnonD-923639
                                • Q{4
                                • 27 Mar 2020

                                Randoms, 27 Mar 2020You know what, people like you make the companies like sony... moreThe Sony xperia 1 ii isn't a best seller because its not out yet. It definitely wont be a top seller regardless, but thought I'd point that out

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                                  • Shui8
                                  • KZK
                                  • 27 Mar 2020

                                  Anonymous, 27 Mar 2020Not just branding. Triluminos means Quantum dots applie... moreI know what Triluminos means in Sony TV. But the question is, is it the real thing on Sony phone? And its starting by Z1 & Z Ultra not Z2. I've own Z1, Z2 & Z5. The way i sees it on the phone, it just added wide color gamut (Z1 got bad viewing angle) not as their TV does. Because on Z series, Sony Mobile are separate from other Sony division. So they can use whatever 'Sony Features' branding, with real thing questionable usage.

                                  And again, I know about those lens elements on a phone. My main point is all those 'G' lens on previous phone is indeed just a marketing branding, nothing more. Because they just merge all division recently,

                                    oPaGanDasTyle, 27 Mar 2020advertising cost money, if they do it like tv's, bus stop's... moreYou think Sony is cheaper than Samsung? Show me Sony's Galaxy A51 equivalent and its price. Sony isn't cheap by any means. Overloading their phones with features that no one is demanding for, like 4K display, won't give them the sales the sorely need. And their fanboys can't keep them afloat.

                                    Aside this, you made some good points.

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                                      • Anonymous
                                      • LQu
                                      • 27 Mar 2020

                                      Shui8, 27 Mar 2020Well, if u ask me, Sony just merge its mobile division star... moreNot just branding.

                                      Triluminos means Quantum dots applied to screen, exactly what Samsung calls QLED.
                                      You cant do it by software, it is hardware. Xperia always had very high gamut even with LCD. Started with Z2.

                                      They are Sony lens, but plastic like all other phones. Plastic will never give quality of glass. Also none will put much effort to make phone lenses as good as professional lenses.

                                      Professinal lens have different elements to deal with physics issues. With different shapes.
                                      Cellphones have all elements equal.

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                                        • Anonymous
                                        • LQu
                                        • 27 Mar 2020

                                        YUKI93, 27 Mar 2020Seeing the new Xperia 1 ii utilizes some technology from th... moreTriluminos, X1, X Reality etc ...

                                        They are from bravia.