Apple iPhone 12 Pro's bill of materials comes up to $406

25 November 2020
South Korean components take up the largest share of the new iPhones.

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AnonD-923722, 25 Nov 2020What is BoM? It's mentioned in the article, Bill of Materials.

  • AnonD-923722

YUKI93, 25 Nov 2020No wonder why Apple can get a lot of money, they double or ... moreWhat is BoM?

  • Jasonx

Atleast iphones can keep their price in europe. U can sell it next year at a fair amount. Android phones gets price cut after just 3 months

Anonymous, 25 Nov 2020Mini and max have samsung oled. Rest is LG/boe. ” Mini and max have samsung oled.
Rest is LG/boe.”

Wrong. All new Pro Max have Samsung OLED and mini 12, 12 and 12 Pro have like 80% Samsung screens and 20% from LG. Boe have done zero screens for end units, they failed in quality.

No wonder why Apple can get a lot of money, they double or triple the price of BoM. Give all those materials to a Chinese smartphone brand, and I can guarantee it will see the phone for $500.

  • Anonymous

This is why Apple doesn't give more RAM, features, big sensors, fast charging, etc as this would increase the BOM thereby decreasing their profits.
Hands down the most greedy company on the planet.

Phones like Mi 10t pro on the other hand will cost you under 600 dollars for a phone with BOM close to 400 dollars.

  • Anonymous

Anonymous, 25 Nov 2020Chinese phones are full of local components. That are che... more*subsidy

  • Anonymous

MrHong, 25 Nov 2020Not very surprising but Apple could have put the R&D mo... moreChinese phones are full of local components.
That are cheaper, do not pay import taxes.
Subsides from Gov.
No repair shops all over the Earth.

  • Anonymous

i Didnt see it Comin, 25 Nov 2020iphone uses display from Samsung, camera sensor from Sony, ... moreMini and max have samsung oled.
Rest is LG/boe.

  • MrHong

Not very surprising but Apple could have put the R&D money into at least putting a fingerprint sensor, 120Hz display, and a USB-C port.

Samsung Note 20 Ultra's BOM is not even 50% of the phone's MSRP anyway.

I wonder how several Chinese brands get away with low profits. I suspect they cheap out OS and put adware...oh

Switched to iPhone last year and the only complaint so far is the camera. While Samsung employs much larger and advanced sensor (but poor software) Apple simply drops the ball with the hardware, relying on finely tuned software.

This is just B.O.M.
Other heads that go in are RnD, taxes, marketing, Intellectual input's cost, and above all 5 YEARS OF SOFTWARE UPDATES( which Android phone gives that).

Before criticizing the price with respect to just B.O.M one needs to understand above stuff which goes in too.

Chip, 25 Nov 2020Bottom line: the metallic fruit on the back goes for 593 USD.Go start a mobile phone company if you think that's really all there is to it.

  • Jan

So instead of that basically useless 5G modem (-90 USD) one could have double the RAM (+13 USD), double the flash memory (+19 USD), maybe better camera sensors and not only the phone would be better in almost every possible real world scenario, but Apple's profit would still be higher (marketing lure of 5G necessity left aside).

iphone uses display from Samsung, camera sensor from Sony, 5G chip from Qualcomm, and glass from Corning.
and Dolby for video quality...

feels funny sometimes

  • AnonD-923722

[deleted post]So which model did they check? Is it the US one? Or the global version? Because Mmwave costs at least $60

Sounds right, Samsung S20 ultra parts cost $530 and the end price was $1400

Queue all the comments from completely clueless people saying how the phone should cost 406 dollars and that Apple is greedy without understanding that BoM =/= Final cost.

  • Anonymous

What about the OS software and the people developing it?? Why people only think about the hardware cost. The final cost will really justifies apple cost

Bottom line: the metallic fruit on the back goes for 593 USD.