Sony Xperia 1 III arrives for pre-order in Russia at $1,300

15 April 2021
The Xperia 5 III is also available for $1,100.

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  • 16 Apr 2021

Anonymous, 15 Apr 2021Sony did a 360-degree turn with the headphone jack lolIt's 180-degrees because a 360-degree turn puts them back to their no 3.5mm jack Ambient Flow design BS.

    • ?
    • Anonymous
    • sUS
    • 16 Apr 2021

    Anonymous, 16 Apr 2021You're delusional if you think that an Xperia 1 III at... moreIf you could find an $800 phone/flagship with similar or better specs than Xperia 1 III, in all aspects, have a go.

    Yes, headphone jack included.

      • ?
      • Anonymous
      • 70d
      • 16 Apr 2021

      TOASTYMAN, 15 Apr 2021Why are they always so expensive?? I love their design and ... moreI guess you aren't familiar with Sony products. Most of them are overpriced.

        Smithravi, 15 Apr 2021Both Xiaomi and Realme flagships are not even considered &q... moreLearn to read.. I am talking about Xiaomi and Realme shipping faster chargers in budget phones.

        Realme has never launched a premium flagship but Xiaomi has a premium flagship, which is much better than Samsung, Sony, Apple or Huawei offerings.
        You think Sony tr^ll like you will decide what consist of premium flagship?

          • ?
          • Anonymous
          • 70d
          • 16 Apr 2021

          Anonymous, 15 Apr 2021Obviously the phone is expensive, but no chance that they a... moreNo, the Xperia 1 III won't be cheaper than $1,200. It's most likely that it will be about $1,300 in the US.

            • ?
            • Anonymous
            • 70d
            • 16 Apr 2021

            Anonymous, 15 Apr 2021are you dumb buddy even with 800$ you are still getting 12... moreYou're delusional if you think that an Xperia 1 III at $1,300 offers more value than an S21 Ultra at $800.

              Dineshwaran, 15 Apr 2021Worthless comment Well, good luck buying a phone without any essential features in the features if you think the anti-consumer policy is right, such as not having any port but the USB Port, or barebones in the box but only papers, phones, and USB cable.

                Dometalican, 15 Apr 2021Then...sell the headphones and profit?I don't need to pay extra for a phone Just so that, I get headphones that I don't want.
                And then having to sell those just to shave off a few dollars, I'd rather prefer the phone at lower price than go around this circus just to justify a phone which is overpriced in the first place.

                  AnonD-836132, 15 Apr 2021Sony next to die after LG. Nothing to justify that absurd p... moreWell, prepare to say bye-bye to those essential features those companies have been fighting for years against the flow and later on, complained why there are no companies build a phone with these such essential features. Considering USB Port is highly the next one on the chopping block on long-lost of killed essential features, I wouldn't be surprised if this trend exponentially being followed in such a short period LOL.

                    Anonymous, 15 Apr 2021Sony did a 360-degree turn with the headphone jack lolOnce, but at least listen to the community and fans to bring back the 3.5mm headphone jack (+ true front-firing stereo speakers) in Xperia 1 II last year after 2 years of absence. And those other OEMs, even some of them they used to committed to keeping them around for a long time? I considered them "tanked" or removed from my consideration listbook in keeping those small yet useful features.

                      Let's do a little math and economics to assume why Sony priced their phones very high from this instance, as shown in the title:
                      .
                      Instance: A Company "T" decided to make a smartphone, with a known fixed cost segment of the company's production process (using Lean Operations) itself = $750.000. Then decided to make two different smartphones, says Phone1 & Phone2 with a different selling price per unit (one at $1.350, one at $750) at the same variable cost, at 700 USD, to know the profit margin of each phone. What's the BEP from each selling price? Let's do the math using the Break-Even Point formula to determine it:

                      BEP = Fixed Cost / Selling Price - Variable Cost
                      BEP Phone1 ($1.300) = 750.000 / ($1.350 - $700) = 750.000 / 650 = 1.153 units
                      BEP Phone2 ($750) = 750.000 / ($750 - $700) = 750.000 / 50 = 15.000 units

                      And if the company "T" actually sells Phone 1 at 3.000 units and Phone 2 at 3.000 units as well and calculate the gap, Phone1 BEP has a situation where the rest of 1.847 quantity units can consider as profits, meaning $650/unit x 1.847 units/year = $1.200.550/year. Whilst the Phone2 BEP has a situation where it has a deficit of 12.000 quantity units, meaning $50/unit x -12.000 units/year = -$600.000/year

                      $1.200.550 - (-$600.000) = $1.800.550 difference. Imagine Sony-level production that cost billions, not just millions in this instance.

                      So, from the instance above, though Break-Even Point isn't all determination, in this case, BEP could be one of the factors of shifting paradigm and strategy why Sony rather choose a higher price and lower quantity and moved to a niche market that targets their "people of such this interests [professionals & enthusiasts]" (BEP Phone1 case). It's even faster to reach Break-Even Point and could lead to profit much faster, at least theoretically. They're not gonna sells a lot I admit, but it's better these ways. Sony before Xperia 1 2019 released was more in the BEP Phone2 case, which's riskier for niche products like 1 III & 5 III. BEP Phone2 case is suitable for BBK, Xiaomi, and Samsung, whose phones are mass-produced. Sure, there are other factors such as Economic Quantity Production, Economic Calculus, Engineering Economics in Forecasting, Physics & Material Sciences, etc, but it's reasonable for this one.

                        • ?
                        • Anonymous
                        • fur
                        • 15 Apr 2021

                        Anonymous, 15 Apr 2021When the Xperia 1 III is actually released, it's most ... moreare you dumb buddy even with 800$ you are still getting 128GB model with no SD card no faster charger no premium earbuds cost more than 200$ .
                        sony is still a better deal then , firstly you should compare S21U 256GB model to xperia 1III only then you can see the truth

                          Tann Hauser, 15 Apr 2021Well this year Xiaomi asks 1200 for 11 Ultra. I dont see an... moreTbh flagships are in general never value for money. Flagships are more like cream of the pot where you simply want the top. Midrangers are the ones perfect for "bang for buck".

                            • ?
                            • Anonymous
                            • Kxv
                            • 15 Apr 2021

                            Anonymous, 15 Apr 2021Well, these Xperias are not part of those jack-less flagshi... moreSony did a 360-degree turn with the headphone jack lol

                              Smithravi, 15 Apr 2021Here in Germany, price of Xiaomi 10 Pro was launched at 100... moreWell this year Xiaomi asks 1200 for 11 Ultra. I dont see any difference between Xiaomi and Samsung now.

                              Apple is even above overpriced yes, but corporate and buissnesses are main customers there, not real people that much as its too expensive, and not for what they actually offer, but for the corporate grandure and appearance. Vast mayority of buissnesses and goverment secondary workplace phones around the world are Iphones. Thats whats Apple is all about, more of a status symbolism than real value for money.

                                Tann Hauser, 15 Apr 2021Whats cheap about Xiaomis 1200 price tag for ex? Anyways... moreHere in Germany, price of Xiaomi 10 Pro was launched at 1000 Euros. OnePlus 8 Pro too same but they were 8GB/256GB variant. It seems like Chinese makers are charging 1000$ or euros just for namesake since both Samsung and Apple are charging over 1300$. However it is important to notice that all these launches were without any deals. Except Sony. Sony is the only brand which launched Xperia 1 II with headphones for all of its devices for at least 2-3 months following launch date.

                                  Android-Authority, 15 Apr 2021Either ways why should people be forced to pay more just to... moreThen...sell the headphones and profit?

                                    • ?
                                    • Anonymous
                                    • mx0
                                    • 15 Apr 2021

                                    Anders, 15 Apr 2021$1,300 for an 8MP selfie camera 🤣🤣Obviously the phone is expensive, but no chance that they are selling it for $1300. Most likely the price will be $1100-$1150 for X1III and $950-$1000 for X5III (US prices tend to be similar as euro price tag usually). Considering they are giving headphones worth $200+ it's not too bad. If the reviews are positive this is priced competitively (especially if they addressed the camera auto quality to appeal to wider audience).

                                      AnonD-836132, 15 Apr 2021Sony next to die after LG. Nothing to justify that absurd p... moreThe pricing of Sony Xperia doesn't matter. Major people still buy an iPhone with thinking how expensive it is.

                                        The prices are always higher in Europe. I hope they come to Malaysia as well..

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