Sony publishes full year report, PlayStation is doing great, profits from Xperia phones improving

28 April 2021
Though that is because of a higher average selling price - the company actually sold fewer phones this year than it did the year before.

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  • Anonymous

Alpha, 08 May 2021How is it expensive? Stop trolling with the same generic co... moreBecause Sony do not sell their phones via any third-party agencies, at least in my country.

  • Anonymous

If only Sony would make their phones available everywhere and for not insane prices...

  • Alpha

Anonymous, 30 Apr 2021Lamborghini is a sought after car that people can't bu... moreHow is it expensive? Stop trolling with the same generic comments...Long, Expensive BS. It costs same or less compared to competitors. Best of all at least it has more features compared to its rivals.

  • Anonymous

Anonymous, 30 Apr 2021Most of these budget Chinese phones are lasting 5 plus year... moreCheap phones with cutting corners on some aspects and released weekly dominating sales... who would've thought?

  • John

PS is doing well thanks to PS4 not PS5. PS5 in some parts of the world are not available since December and some even took it out from their website because it's unknown when if they will come again this year.

[deleted post]For this kind of rather harsh statement, I have to agree with you on this one.
Yeah, they lost almost all their market in Indonesia years ago when they employed half-hearted service center employees. Combined with up to one month needed to replace a battery and three months needed for a broken screen, they lost their market share in an instant. Just having great products with great designs cannot guarantee your brand's success if you have a really mediocre service centers and marketing strategies.
If there's one another thing Chinese brands are good copying from besides spec goodies, it's their accomplished rivals' customer service and marketing.

A real shame for Sony, really. Because I just love their design language and rare features.

Anonymous, 30 Apr 2021Sony has been reduced to a NCP meme... 100% correct Yeah, because Chinese phone manufacturers keep pushing their availability worldwide while Sony still stubbornly limited their availability to select few countries.
Plus, the Chinese phone manufacturers also offer the authorized reseller a pretty nice bonus and gimmicks if they could sell particular phone models above a certain sales number threshold, thus making lots of resellers pushing the Chinese phones to customers than other well established brands. So there's that reason.

Samath N8 808 owner, 30 Apr 2021Let me just add fuel to fire by saying that, Sony's cu... moreI have to agree with you. Sony's mobile strategies have been right since the introduction of their original Xperia 1 and 5 Mark I. And since LG was already out, my bet is all on Sony to provide all those rare greatness of mobile phones: 3.5mm jack, powerful camera software, displays, and whatnot.
The only real shame is their limited global availability. The closest Sony mobile store is either on Singapore or Malaysia, not in my country.

Let me just add fuel to fire by saying that, Sony's current phones may not be comparable to a Lamborghini,

but future phones might be, depending on their multimedia quality mix.
I'm liking the direction Sony is choosing with their phones, although I'm not myself much of a Sony fan or customer, right now I have a LG G8x.

Future Sony phones might be class leading in terms of camera and music quality, 2 aspects often ignored in pursuit of more & more performance... Add to that their unique compatibility features, HDMI in, 3.5mm jack and all.

  • Anonymous

Bring back Sony phones to South Africa

  • Anonymous

Anonymous, 29 Apr 2021You can say all you want but I still cannot get my hands on... moreIt’s not there fault there are semiconductor shortages, were in pandemic ffs

  • Anonymous

Norwegian Gangster , 30 Apr 2021That's coz the Chinese manufacturers have established ... moreSony has been reduced to a NCP meme... 100% correct

  • Norwegian Gangster

Anonymous, 30 Apr 2021Please stop comparing Sony to a Lamborghini. A Lamborghini... moreAnd Lamborghini partnering up with Huawei.

BMW partnering up with Vivo/IQOO.

McLaren partnering up with OnePlus.

  • Anonymous

SpiritWolf, 28 Apr 2021Of course they aren't top dogs. At least not in the mo... morePlease stop comparing Sony to a Lamborghini.
A Lamborghini is a head turner...
A Sony smartphone?? Not really.
That's like me saying ZTE or Miezu has a niche in Android world like Lamborghini

  • Anonymous

SpiritWolf, 28 Apr 2021How many Lamborghinis were sold last year? And how many Vol... moreLamborghini is a sought after car that people can't buy because it's expensive.
Xperia phones don't command same kind of attention as a Lambo. They are absolutely forgettable and to top it off expensive, which repels buyers away from it.

  • Anonymous

Anonymous, 28 Apr 2021The number is declining. They sold 3.2 million phones in FY19.No they'll blame it on the pandemic.
Sony shipments decreasing by 10% while companies like Xiaomi increasing their shipments by 45%

  • Norwegian Gangster

Anonymous, 30 Apr 2021In year 2021, people trust Chinese phones much more than br... moreThat's coz the Chinese manufacturers have established themselves in the hearts of the people while Sony is becoming a non participating character in the smartphone world

  • Anonymous

Anonymous, 28 Apr 2021Wait, but the haters (xiaomi users) said the mobile would b... moreIt's coming soon buddy. Are you happy with 2.9 million sales in a year??
In comparison Xiaomi sold 145 miliion, Apple sold 200 million, Samsung sold 270 miliion,, Vivo and Oppo sold 110 millions each, Huawei sold 190 million despite ban in several places.

  • Anonymous

Anonymous, 30 Apr 2021Most of these budget Chinese phones are lasting 5 plus year... moreIn year 2021, people trust Chinese phones much more than brands like Sony.
This is reflected in the marketshare. These brands were nowhere to be found 5-10 years back, now they are dominating

  • Anonymous

Lyndino, 28 Apr 2021That's 2.9 million phones that won't be in a land... moreMost of these budget Chinese phones are lasting 5 plus years and giving better performance than Xperia phones as they came with powerful hardware at the time.

Chinese companies are focused on customer satisfaction while Sony focused on milkig the customers. This is why Sony's marketshare was eaten up by the Chinese