Sony publishes full year report, PlayStation is doing great, profits from Xperia phones improving

28 April 2021
Though that is because of a higher average selling price - the company actually sold fewer phones this year than it did the year before.

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USD 100 profit per unit is not bad at all

    [deleted post]It says it all. Lol

    Just a bit of a look up you know the flagship the lower flagship and the midranger.


    If you complain too much. It's not for you. 😁

      Anonymous, 28 Apr 20212.9 million phones in a year is awful for a big company.That's 2.9 million phones that won't be in a landfill in 1 year due to being cheap garbage like other "budget" brands.

        [deleted post]I'm guessing it's much easier to tell the 8 different models of the Mi 11 from bad to ok (none of them are great).

          • c
          • carcoon
          • YUU
          • 28 Apr 2021

          Anonymous, 28 Apr 20212.9 million phones in a year is awful for a big company.They are making phone for niche market. Don't you understand? As long as they making profit I'm sure they don't mind.

            Anonymous, 28 Apr 20212.9 million phones in a year is awful for a big company.How many Lamborghinis were sold last year? And how many Volkwagens? Pretty awful year for a Lambo, according to your logic. Lambo is dead, RIP!

              • S
              • Sunday
              • xtS
              • 28 Apr 2021

              Their problem is ugly names and uninspiring shape of their phones. Xperia 1, Xperia 10, Xperia 1 iii and the names doesn't tell you which is greater and which is low end.

                Anonymous, 28 Apr 20212.9 million phones in a year is awful for a big company.It is growing and start making profit so it is good news. At least they wont ended up like LG mobile division.

                  • ?
                  • Anonymous
                  • 70d
                  • 28 Apr 2021

                  2.9 million phones in a year is awful for a big company.

                    • ?
                    • Anonymous
                    • JT5
                    • 28 Apr 2021

                    This means more people are buying 1 series and even Pro compared to 5 and 10 series.
                    Exactly what Sony has planned.
                    1ii is better seller than 1, despite 20% more expensive.

                    Sony needs to kill 10 series and sell just Pro , 1 iv and 5 iv in 2022.


                      I wonder, where are all those Sony haters now? Sony RIP, Sony goes same way as LG, etc etc etc.
                      And i have heard this bullsh*t like ten years in a row i think.

                        • ?
                        • Anonymous
                        • JT5
                        • 28 Apr 2021

                        Wait, but the haters (xiaomi users) said the mobile would be gone in 2 months.
                        They have lied to me. LOL !!!

                          Great news. I want Sony to succeed and be a bigger brand than Apple and Samsung.

                            Are you damn mind? Look at it.