Sony publishes full year report, PlayStation is doing great, profits from Xperia phones improving

28 April 2021
Though that is because of a higher average selling price - the company actually sold fewer phones this year than it did the year before.

Sort by:

  • D
  • Damsel
  • XBA
  • 28 Apr 2021

I love anything produced by Sony.

    Please bring back the VAIO Laptop series. I will buy one if they do. I love their design and the VAIO logo itself.

    Also, bring back the year 2015 strategy for cellphone or mobile business. They had the Z5 Premium, Z5, Z5 Compact, M5, C5 Ultra, and so on. More phones, more options, more desire, more interested buyers, and eventually more sales for the company.

    Thirdly, the Playstation series should focus on availability as soon as possible after it is launched and on all parts of the world. If they sell it as early as possible, people would flock the stores.

    Lastly, Sony should work on Micro Sd Cards. They also should be affordable and should have low, medium, and high end options like (Sandisk/Lexar/Kingston). They're too good a brand to not be working on this.

    PS. I only use Xperia Phones. 🤫

      • b
      • blue.sun
      • 6sP
      • 28 Apr 2021

      Anonymous, 28 Apr 2021This means more people are buying 1 series and even Pro com... moreSony needs midrange phones too, even if they are not that profitable as the top tier Xperia 1. I'm not looking for the most expensive phone, since it has no benefit for me, and unnecessary spending is childish. If Sony killed Xperia 10, I would buy Sony no more.

        Cyan111111, 28 Apr 2021Well that’s quite different. It’s awful in the sense that a... moreOf course they aren't top dogs. At least not in the mobile phone industry. But they have their niche like Lamborghini has. And less phones for people who know exactly what they want also means less waste. I am waiting for Huawei P50 Pro and then i decide if i go for 1III or P50 Pro. (I like Sony as company more, actually, but i want away from Spygle. (And Kirin processors are amazing.) )

          • ?
          • Anonymous
          • N6G
          • 28 Apr 2021

          Sony has actual expectations

            • a
            • ae86
            • vaS
            • 28 Apr 2021

            I think it is likely that PS5 will match the overall sales of the PS4 in the future. I'm actually surprised since its not just the PS5 which is sold out but the PS4 too, at least here.

            Also just felt the new Adaptive Trigger from PS5 controller. Sony fricking deserves that sales!

              xperia come back world wide then more profit will gain

                next year more profit from mobile division because of xperia 1 Mark iii

                  • ?
                  • Anonymous
                  • JT5
                  • 28 Apr 2021

                  Exyvia, 28 Apr 2021The funny thing is Most Asians that I asked about the name ... moreSome people here must consider pretty names like Posche Design, Lamborghini Edition, Gaming Edition, Pro Plus or even having NFC or 5G as part of the name.


                    Sunday , 28 Apr 2021Their problem is ugly names and uninspiring shape of their ... moreThe funny thing is Most Asians that I asked about the name don't mind it. It's just a name - people have to get use to it then it becomes a normal.

                    It being consistent for the 3rd year is already a good thing.

                      • S
                      • Smallworld
                      • 3g5
                      • 28 Apr 2021

                      Gsmarena, when yu do an article like this, please convert the figures to USD. Nobody here can convert those numbers on the fly!! Your have an international readership, please use the currency that most of us can understand.

                        • ?
                        • Anonymous
                        • SHi
                        • 28 Apr 2021

                        Sunday , 28 Apr 2021Their problem is ugly names and uninspiring shape of their ... moreIt's a lot easier to follow than something like xiaomi and realme, especially if you've seen their camera names
                        ii/iii = gen, said as "mark [number]
                        Pro = enterprise/workstation
                        1 = flagship
                        5 = smaller flagship
                        10 = midranger
                        L* = low end
                        It's that easy, aa easy as google's pixel lineup

                          • D
                          • AnonD-994147
                          • p%B
                          • 28 Apr 2021

                          SpiritWolf, 28 Apr 2021I wonder, where are all those Sony haters now? Sony RIP, So... moreSadly, the mobile division saw an increase in profit because they reduced the operating costs of it. Less personnel, less countries where Sony is selling its phones, less money probably for R&D. In the short period, this could have positive effects on the profits (hence the increase in profit in 2020), but in the long run I am not so sure is a good approach.
                          Personally I hope they will succeed. I don't want to see them like LG or HTC, or even Nokia, where bad management decisions cost them a lot.

                            • h
                            • heist
                            • U{V
                            • 28 Apr 2021

                            Y22 smart phone will profit 5m xperia 1 Mark iii

                              • ?
                              • Anonymous
                              • JT5
                              • 28 Apr 2021

                              Anonymous, 28 Apr 2021The number is declining. They sold 3.2 million phones in FY19.But money earned was +5.6%.
                              That is the point.

                              - suppose that yesterday in Tokyo they sold 20 units of 1ii, 30 units of 5ii and 50 units of 10ii. They are gonna make X dollars.

                              - Now let's suppose that today in Tokyo they sell 40 units of 1ii, 15 units of 5ii and 30 units of 10ii.

                              They would still make more money today than yesterday, despite 15% less devices sold. This is the point. More % of expensive devices sold can compensate lower total sales.

                              It is why you no longer see cheap phones from Meizu and Asus.
                              LG would still be around with they had killed K series at least 2 years ago.

                              Be sure Samsung makes more money out of foldable than M series, despite huge difference in sales.

                                • ?
                                • Anonymous
                                • 70d
                                • 28 Apr 2021

                                Sunday , 28 Apr 2021Their problem is ugly names and uninspiring shape of their ... moreThe lower the number, the higher. The Xperia 1 means the Xperia number 1. The number 1 is obviously higher than the number 10.

                                  • ?
                                  • Anonymous
                                  • 0p}
                                  • 28 Apr 2021

                                  SpiritWolf, 28 Apr 2021How many Lamborghinis were sold last year? And how many Vol... moreYour logic is not ok because their prices are not 10-20 times bigger than those from competition, like in the case that you presented.
                                  Sony phones are not rare like some precious stones, they are not selling because they have some things that people don't like.
                                  Mitsubishi Lancer was a good car but there were no buyers, so they left the market.

                                    • ?
                                    • Anonymous
                                    • 70d
                                    • 28 Apr 2021

                                    ProMaster96, 28 Apr 2021It is growing and start making profit so it is good news. A... moreThe number is declining. They sold 3.2 million phones in FY19.

                                      SpiritWolf, 28 Apr 2021How many Lamborghinis were sold last year? And how many Vol... moreWell that’s quite different. It’s awful in the sense that apple did sell about 90M smartphones in a 3 months period as at last year.

                                      Though it’s quite good that they are making profits now, it’s still no where near top dogs like apple and Samsung.

                                        • ?
                                        • Anonymous
                                        • JT5
                                        • 28 Apr 2021

                                        Sunday , 28 Apr 2021Their problem is ugly names and uninspiring shape of their ... moreAren't HMD and Motorola doing the same now?