HTC CEO blames poor marketing for 2012 results

04 January, 2013
HTC's CEO said to the WSJ 2013 will be better because the company will put even more effort in innovation.

Sort by:

  • D
  • AnonD-27650
  • nEr
  • 05 Jan 2013

ONE X was the 2nd best flagship last year, ONE S the best mid range ...... there def has to be something they are doing wrong and maybe marketing is it, people see samsung not just for phones so people will know the logo know the name and go yes get that one, same with apple......in the phone world most people know how good htc are at phones but getting people away from the name and logos of samsung and apple is very hard

    • M
    • Mrpolite
    • 3ag
    • 05 Jan 2013

    Great phones but i dont think its poor marketings its poor developement.Used to love htc but recent hardware and software issues have been big players for me.One x was exchanged 3 times before i changed to samsung and my friends one s had the same issues.Also htc are now very slow at releasing updates for phones.Hope thos year is better for them

      • G
      • Gavin_Is_A_Man
      • iIR
      • 05 Jan 2013

      If they stopped releasing new phones every 3-6 months, rendering older phones obsolete, and had a better Android update plan HTC would deserve to match Samsung for sales. HTC make excellent phones and I am at a loss as to why they haven't sold many, many more of the One series, although price has something to do with that. Most of the people I speak to have never heard of HTC. The Beats Audio should be explained to the public in clear terms as it is an excellent feature but doesn't really mean anything to most people, given that Beats are not well known in the UK.

      I spoke to a mobile phone supplier who doesn't stock HTC accessories since "they release a new phone every 2 minutes" making it impossible for them to consistently sell anything for the HTC.

        • D
        • AnonD-77756
        • 7sH
        • 05 Jan 2013

        how about listining to your customers for years peoples biggest complaint about htc phones was battery life ihave being wanting to up date my incredable s and liked the one s but because of poor battery and poor service will probobly get sg2 or cloudfone 4000amh battery . sent htc back for repair more than 1 month ago still no reply. not an iphone fan [overpriced] but look at there service and accesarys. are u reading this htc obviously not otherwise u wouldnt be in this situtation u would be leader of the pack

          • D
          • AnonD-77756
          • 7sH
          • 05 Jan 2013

          Samson, 05 Jan 2013From Mumbai, India. Brought a samsung Note just last week.... moreexactly

            • D
            • AnonD-96998
            • XMF
            • 05 Jan 2013

            slow to update? you must be talking about LG

              • ?
              • Anonymous
              • fkA
              • 05 Jan 2013

              if HTC stopped there greedy strategy they may stand against samsung .... HTC need samsung's strategy beside the tech HTC already have

                • ?
                • Anonymous
                • K7g
                • 05 Jan 2013

                im a fan of htc

                the thing that i only dislike about it is the battery and slow to update

                nothing more.

                  • F
                  • FBC
                  • fu{
                  • 05 Jan 2013

                  HTC is hardware and perfomance. This is great!

                    • D
                    • AnonD-58213
                    • vG0
                    • 05 Jan 2013

                    Anonymous, 05 Jan 2013U never use apple or samsung product.. If u do u will find ... moreU want more than 32 gb?? What r u gonna store..I still have 15 gb left..and the battery lasts for day..withWiFi and 3g

                      • S
                      • Samson
                      • vbZ
                      • 05 Jan 2013

                      From Mumbai, India.
                      Brought a samsung Note just last week. Though was almost going to buy a HTC one X which is one of the best phones in the Market, but there are a few things HTC must do, if it wants to lead and convert to HTCian's.

                      a) More HTC outlets(both Support and Sales) like Samsung and Apple have. this will boost public confidence.
                      b) Get more products with innovative features in the mid range levels. eg. Dual Sims, better front facing cams (2 M), External Mems availablity, interchangable batteries. Otherwise you are cool.
                      c)Website of HTC needs to improve to help users select models ...using filters.

                      Just a thought.

                        • ?
                        • Anonymous
                        • Tub
                        • 05 Jan 2013

                        How about "poor products"? They can't release phones with no expandability options and irreplaceable battery and expect people to want to buy them.

                          • S
                          • Sunil Kumar Gupta
                          • vGi
                          • 05 Jan 2013

                          I think I don,t have any problem with HTC cellphones. It is tremendous depend on the version of cellphone we used. So, dear sir be positive because HTC is providing good products and best value of money. Regarding poor performance it is the circle which we all has have to face. the best thing is this that we know that it is just becoming from our poor marketing. So let us go for better in 2013. Best of luck.

                            • D
                            • AnonD-94869
                            • 0Cb
                            • 05 Jan 2013

                            Anonymous, 05 Jan 2013U never use apple or samsung product.. If u do u will find ... morehtc have to offer for very loud music fans the most powerful headphones amplifier inside the htc 8x. beats audio make for this model a custom made,built-in 3 volt amplifier wich will blow your heaphones. htc 8s sounds very loud as well, even if it doesn't have a special amplifier inside. htc titan,htc one x also are very loud without having a beats dedicated amplifier for headphones like 8x

                              • K
                              • Kliffy
                              • MQt
                              • 05 Jan 2013

                              Actually I blame HTC for lack of innovation Samsung has better Android phones Nokia has better Windows phones why would I buy HTC?

                                • ?
                                • Anonymous
                                • PU0
                                • 05 Jan 2013

                                AnonD-58213, 05 Jan 2013Hello people, I am a proud owner of the HTC one x.. I do ... moreU never use apple or samsung product.. If u do u will find both arr light years ahead of htc.. Samsung in terms of features and hardware.. While apple is service and quality.

                                Htc has none to offer other then looks! And build android phones like ios.. Not knowing the reason that sd slot worth much more on android platform or big battery!

                                  • m
                                  • matrix2526
                                  • 3bH
                                  • 05 Jan 2013

                                  there problem are in the speed to release updates. the one x still in ics when galaxy s3 is JB 4.1.2 in middle east

                                    • D
                                    • AnonD-58213
                                    • U{G
                                    • 05 Jan 2013

                                    Hello people,
                                    I am a proud owner of the HTC one x.. I do agree with you CEO but you said in the end we wll focus on more innovation..please concentrate on the main problem.. Your innovation is always there with every product..so please concentrate on marketing..
                                    I have been using my phone for 9 months now and I don't have any problems at all.. PEoPLE open your eyes before buying crap SAMI and iPhone products please.

                                      • T
                                      • TL
                                      • R{I
                                      • 05 Jan 2013

                                      battery is not too bad on the OneX. What HTC needs to do is make sure that updates are being released at a reasonable time. My first and last HTC device. Poor support!! Looking forward to BB10 in Feb

                                        • Y
                                        • Yoma
                                        • t@x
                                        • 05 Jan 2013

                                        Ya...as if marketing was the missing piece u fools...improve the service quality and make your devices more reliable...wonder whether if they ever did consumer surveys....how can ppl at the top be so naive...marketing!!! seeshhh!!!