Canon looking to partner with a smartphone manufacturer

20 May 2023
We try to narrow down the potential candidates.

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During the early days of iPhone, my digital camera of choice was a Canon PowerShot SD1100. The blue one. I was lucky to get it on sale for $150 and it was the last one left at Target. Served me well when I went to Japan in 2009. But once smartphone photography got better and better, I rarely used it after 2011 and sold it by 2013.

I do hope Japanese brands like Canon and Nikon do find business partners in the mobile industry. It's kinda sad watching all these Japanese companies like them fade into obscurity like Kyocera did. There was a time in the 80s and 90s when Japanese tech was state-of-the-art. Now nobody cares about Japanese products except maybe in automobiles.

My favorite Japanese companies (non-auto makers) -
Sony
Panasonic
Toshiba
Sega
Namco
Nintendo
Squaresoft (prior to Enix merger)
Capcom
Konami
Sharp
Sanyo
Canon
Nikon
Aiwa
Pioneer
JVC
Hitachi

For years, I actually preferred Panasonic more than Sony. More durable. My holy trinity of Japanese electronics was Sony-Panasonic-Toshiba. In video games, Sony-Sega-Nintendo. And Toto makes the best toilets in the world.

The days of 80s and 90s gadgets from Japan are long gone. South Korea copied Japan and took over. Then China. Luster getting the coolest gadgets from Akihabara isn't as exciting as it used to be like 20-30 years ago.

    • Z
    • Z
    • u7W
    • 20 May 2023

    Let me narrow the candidates even more..
    Honor, Realme, Motorola, Tecno/infinix

      • ?
      • Anonymous
      • 0p}
      • 20 May 2023

      walkman8, 20 May 2023Xperia already has Sony and Zeiss. It would be embarrassing... moreXperia and Zeiss is just coating the lenses.
      Nothing more. Not even lenses are zeiss, no cam maker makes lenses for phones.
      Except sony that sometimes makes own lenses.

        • ?
        • Anonymous
        • 0p}
        • 20 May 2023

        ae86, 20 May 2023imaging if the Xperia division got into collaboration with ... more" imaging if the Xperia division got into collaboration with them. the alpha division will blow their heads off. imagine finally resolving the issue between Sony's Camera & Smartphone division just for them to work with another camera company lols Sony is out in the picture already bruh. "

        People from camera business have been responsible for xperia since 1 and 5 series replaced XZ. Seriously some ppl here did not know this? 🤦🏻‍♂️

          • ?
          • Anonymous
          • 0p}
          • 20 May 2023

          Apple, Google and Samsung need too much.
          Canon can fix their mistakes.

            • ?
            • Anonymous
            • pKL
            • 20 May 2023

            Nokia?

              Canon, invest in HTC, bring that brand to the top! :))

                • ?
                • Anonymous
                • mE0
                • 20 May 2023

                PorkHotdog, 20 May 2023Samsung & Apple absolutely do not need any partnership ... moreNot a case of being big enough it's Samsung and Apple have some of the worst image quality in the industry. Fact

                  Samsung & Apple absolutely do not need any partnership with anyone. They're big enough on their own

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                    • Goo
                    • t7X
                    • 20 May 2023

                    What if canon partner with Tecno camon series, then
                    Tecno camon series change its name to canon series? 🤔

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                      • Giant
                      • t7X
                      • 20 May 2023

                      Much better Tecno camon-canon series😆

                        They sound desperate.

                          nothing phone?

                            Meh, who cares. The collaboration will be as usual - "we give you right to slap [our camera brand] on your phone and few stupid filters, you give us money"

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                              • Tcin
                              • S7y
                              • 20 May 2023

                              DarlingYext, 20 May 2023Pretty sure Sony already has Zeiss. But anyways, I would li... moreme too, imagine tecno cannon instead of tecno camon...

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                                • Kaka
                                • tZ4
                                • 20 May 2023

                                you have to suffer, 20 May 2023infinix would be a good partner. especially for future zero... moreAsus doesn't have large popularity among Chinese rival, They known for their ROG phone, even ZenFone 11 have canon lense, their sale still not enough to cover development cost. Their marketing also not to much touch the camera prowess. Hence the only sensible partner for canon maybe techno since there are many article published about their camera tech or maybe Honor. Huawei already have XMage, I don't think so Huawei will take another risk

                                  Ah yes. Smartphone partnering. Vivo with Zeiss, Xiaomi with Leica, Oppo and Oneplus with Haselblad and Sony with Sony. Who will Canon join? Asus, Realme, Honor, iQoo or Motorola. Don't think big boys like Samsung, Google and ofc Apple would join in on this.

                                    Even if these manufacturers ever make a smartphone camera that behaves almost exactly like a real professional digital camera, just like Xperias, people will always choose the fake and overprocessed look of other smartphones instead of actually knowing how an image should look like in reality.

                                    “Oh look at this HDR wow so good!”
                                    -shows an overly brightened shadows and severely oversharpened details

                                      • ?
                                      • Anonymous
                                      • X{X
                                      • 20 May 2023

                                      Really? Who wrote this article? He has no idea Sony is biggest competitor of cannon in camera division. Sony already doing Collab with own alpha cameras. Zeiss isn't camera brand it's lens company.

                                        Demon Ink, 20 May 2023Canon collaborate with drone manufacturer and surveillance ... moreSee through is not really 100% and banned ir for no reason. Even worse, people get see through clothing anyway, micro clothers after mini clothes, material is costly after all. Not to mention global warming, my phones hot...