Nothing introduces CMF by Nothing, an affordable sub-brand

03 August 2023
It will focus on "timeless designs" and will launch a smartwatch and earbuds first.

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Glad777, 04 Aug 2023I think it's too early for a sub-brand because the mai... moreIt has been placed in the hands of the top influencers and that's all that matters.

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    • Anonymous
    • vI9
    • 04 Aug 2023

    [deleted post]Coke Mc Fries 🍟

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      • Anonymous
      • YUU
      • 04 Aug 2023

      Glad777, 04 Aug 2023I think it's too early for a sub-brand because the mai... moreIt seems to me that Nothing needs sub brand to keep them alive. They're not doing well with the expensive (budget) phone, hence the cheap sub brand needed to pay people (you know what I mean) 🙄

        I think it's too early for a sub-brand because the main brand hasn't really done anything yet

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          • Rock
          • TSM
          • 04 Aug 2023

          Anonymous, 04 Aug 2023Nokia, Ericsson, Siemens, Motorola, Sony, htc, Samsung, App... moreprecisely, Only China company like to make sub-brand.

          Xiaomi - > Redmi, Pocophone
          Huawei -> Honor (But split now)

            kiasunkiasi, 04 Aug 2023first thing I thought of "CMF" is some vulgar wordsso what it is stands for??

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              • Ghsb
              • ucr
              • 04 Aug 2023

              Oh great. More clear plasticky toys that will turn yellow in 1 year's time. Clear plastics are crap.

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                • Flicker-free
                • 7XH
                • 04 Aug 2023

                Flicker-free display + Good sound quality + decent camera and decent performance. Weighs 200g or lower.

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                  • Anonymous
                  • YUU
                  • 04 Aug 2023

                  Coming soon!
                  CMF Phone 1

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                    • Anonymous
                    • vaS
                    • 04 Aug 2023

                    Anonymous, 04 Aug 2023"...(insert joke about the Snapdragon 8+ Gen 1 SoC lit... moreThe point of the joke was how hilariously hypocritical of them having done one thing but saying the opposite. Either you use the latest tech and say that you do OR not use the latest tech and not claim that you do.

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                      • Angga
                      • txE
                      • 04 Aug 2023

                      Anonymous, 04 Aug 2023"...(insert joke about the Snapdragon 8+ Gen 1 SoC lit... moreBro.. That joke isn't about what people feel or think.
                      It's because Nothing said that they'll provide LATEST technology, and 8+ Gen 1 isn't that.

                      So yeah, in the end Nothing is more about marketing and gimmick for "enthusiasts".

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                        • Anonymous
                        • rJq
                        • 04 Aug 2023

                        So they finally found a way to make the Nothing brand premium and increase their prices

                          "design innovation" and Latest Technology? What A Joke, Nothing Is Only Selling Old Products In A new Box.

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                            • Anonymous
                            • 0BG
                            • 04 Aug 2023

                            Anonymous, 04 Aug 2023That was their agenda. To expand beyond enthusiasts just li... moreThey were never an enthusiast's brand in the first place. What did they offer? LED lights? That's totally anti-enthusiast. Only a teen(-minded) NON-enthusiast would appreciate such nothingness.

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                              • Anonymous
                              • XTA
                              • 04 Aug 2023

                              Anonymous, 04 Aug 2023CMF by Nothing by OnePlus by Oppo by BBKhush you supposed didn't realize that 🤣

                                first thing I thought of "CMF" is some vulgar words

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                                  • Anonymous
                                  • vaS
                                  • 04 Aug 2023

                                  Anonymous, 04 Aug 2023A company as young as nothing had to make their own sub bra... moreThat was their agenda. To expand beyond enthusiasts just like every other companies out there who ended up betraying their enthusiast group. The money is in the normies market.

                                  A few companies like GPD rely on fan fundings to survive and they mostly have a specific model for their buyers with different tastes.

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                                    • Anonymous
                                    • PZs
                                    • 04 Aug 2023

                                    i am subjectively surprise about nothing ear 2 based on
                                    https://www.rtings.com/headphones/reviews/nothing/ear-2-truly-wireless

                                    i subjectively prefer Bose, Bowers and Wilkins, Sennheiser, DynAudio
                                    and i dont look on brand nothing, but now i am surprise about nothing, but still dont want to buy

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                                      • Anonymous
                                      • PZs
                                      • 04 Aug 2023

                                      Nokia, Ericsson, Siemens, Motorola, Sony, htc, Samsung, Apple, Microsoft, Hewlett-Packard

                                      do they have sub brand ???

                                      seems the doctrine of bbk does the sub brand

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                                        • kek
                                        • GBh
                                        • 04 Aug 2023

                                        Not even 5 years in and they are already launch a sub-brand. And people then complain here when we criticize chinese tactics smh 🙄