Report: Asus to discontinue Zenfone series

28 August 2023
The Zenfone 10 may very well be the last of its kind.

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  • 28 Aug 2023

Anonymous, 28 Aug 2023Would be a shame if true, since the ROGs are just the same ... moreAltho a big phone, the ROG is no joke. It's a beast of a device with very specific gaming features. It's a brick but certainly not just another brick

    • ?
    • Anonymous
    • 6js
    • 28 Aug 2023

    the zenfone 9 never was a small or compact phone

      • ?
      • Anonymous
      • PBb
      • 28 Aug 2023

      Been using zenfone 9 since it released, awesome battery life and nice compact feeling.. Too bad if they willing to do this way

        Anonymous, 28 Aug 2023The only reason small phones are niche are because companie... moreJust not true at all. Apple made mini phones and oromoted them. Just as much as the regular variants. Just that no one bought them. Same with Samsung, their regular S22 last year sold poorly. People like bigger screens, even if it barely fits in their hands lol

          • ?
          • Anonymous
          • gqb
          • 28 Aug 2023

          IpsDisplay, 28 Aug 2023When they decided to make compact smartphones it was pretty... moreI see a lot of people who wants a compact phone but not with flagship chipset. Most of them only want either Snapdragon 600 series or Snapdragon 700 series.

            • ?
            • Anonymous
            • gqb
            • 28 Aug 2023

            Anton., 28 Aug 2023Another one to go! next is sonyI love seeing overconfident people like you saying things as if they represent the industry. I always been seeing this kind of thing going on for ages, and yet here we are with Sony will be launching the Xperia 5 v and Xperia Pro-I ii some time later.

              Nick Tegrataker, 28 Aug 2023I considered Zenfones to be "good phones" even th... moreYou should watch how the Youtubers all were talking like it's the holy grail of phones (yet themselves are using either iPhone Pro Max or Samsung Ultra). It's hilarious, and apparently that marketing didn't work so well for Asus.

                • J
                • Joe
                • CIH
                • 28 Aug 2023

                Too bad, their flip camera approach was kinda unique. Had they continued and developed this mechanism, they would've surely succeeded.

                  • ?
                  • Anonymous
                  • gqb
                  • 28 Aug 2023

                  Considering that the ROG Phone has always been Asus money maker compared to Zenfone, I don't think this is unsurprising. Also, ZenUI is also on ROG Phone, so all is not lost.

                    Anonymous, 28 Aug 2023If Asus had bet in the marketing department instead of rele... moreThere is an incredible demand for android phones with a 5.5-6 inch screens and yet, there isn't one company capable of doing just that. The Zenfone was great and all but those people who want a top end snapdragon chipset also want a bigger screen phone.

                    Even a carl pei said small phones are for small limited number of people your incredible demand is maybe 01-0,5% of global smartphone population.
                    Since you cant cram much into tiny space small phones dying slowly.
                    I am glad to that becaue most people with average height of 180cm and 80 kilos size should have a regular 6.8 inch or bigger.
                    Small phones are really useless.
                    Just reading and typing on such small screen is difficult even Apple discontinued Mini series because they did not sell.
                    Garbage should be always removed becaue its useless and burden to others.

                      Anonymous, 28 Aug 2023The Xperia series will be next.No they wont.
                      Just like LG and many else they doing a lot more products than just phones.
                      So the other branches of Sony can keep alive those parts which barelly holding on surface.

                        • ?
                        • Anonymous
                        • nEL
                        • 28 Aug 2023

                        Sony will be next

                          When they decided to make compact smartphones it was pretty much a dead sentence for them


                          Too bad people in the comment sections believe the vocal people represent what the majority wants

                          When in fact the majority is silent and are not found commenting on tech websites!!

                            • M
                            • MR45
                            • t7X
                            • 28 Aug 2023

                            This is a sad news for me. No other choices left for me but only their ROG phones. Buying newer ROG phone to replace my older ROG phone seems boring and does not give me excitement anymore.

                              • ?
                              • Anonymous
                              • nFL
                              • 28 Aug 2023

                              Would be a shame if true, since the ROGs are just the same boring oversized slabs that everyone makes, with their only distinguishing feature being the presence of a headphone jack. The Zenfones are the only interesting phones Asus make.

                                NickValok, 28 Aug 2023YouTube and netizens "This smartphone is the best, I a... moreProblem with Asus is unlike Samsung and Apple they arent available in all countries in world.
                                Still among all compact phones pure android experience with plenty of accesories in box including charger, screen protector and case.
                                Asus was best compact android phone on market. Would like to say best compact phone among all brands.

                                  Anton., 28 Aug 2023Another one to go! next is sonyHTC never dies with their microSD and 3.5mm by releasing U23 Pro ;)

                                  stop being happiness about fading microSD and 3.5mm feature

                                    rizki1, 28 Aug 2023really sad, back in the days Zenfone made a unique phone ma... moreAsus has quite a long history with Zenfone series

                                    Their first Zenfone was actually called Zenfone 5 since it was a 5 inch device. The successor to that was called Zenfone 2 and that came in two sizes, 5 and 5.5 inches. Then there was the 3 and 4 and so on. Sometimes there were also few side variants of Zenfones called Laser, Selfie, Max, Go, AR, Zoom etc. I had Zenfone 5 (the first Zenfone) and then, Zenfone 2 Laser, and a Go 4.5, and then again some regular Zenfone. I almost bought the Zenfone Zoom which was maybe their first phone with a 13 megapixel periscope camera. After that, they started moving to mid-range with Zenfone 4, and flagship with the Zenfone 5 and after that all Zenfone were flagship phones

                                      DarlingYext, 28 Aug 2023Bad decision, if true.Well reducing but keeping alive would be better than trying to go as long as money allows and then resulting in bankcrupt and company will be only in history books such as Siemens, or Blackberry.
                                      But honestly i agree seeing many people loosing their jobs unable to feed their families, paying the bills etc is always a problem.

                                        Poor sales of small phones led Asus's smartphone lineup to this demise.

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