The Zenfone lineup isn't going anywhere, Asus says

29 August 2023
The brand also said it has "strong commitment" to its smartphone business and customers.

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Anonymous, 29 Aug 2023You want both to have phones and service where they judge n... moretell to him, he said Asus gets more money than Xiaomi, BBK or transsion.

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    • Anonymous
    • 0p}
    • 29 Aug 2023

    rizki1, 29 Aug 2023I am from Indonesia.You want both to have phones and service where they judge not good from financial point of view? 🤦🏻‍♂️

      potato4k, 29 Aug 2023Where you are from anyway. I am from Indonesia.

        rizki1, 29 Aug 2023voila sony and asus are still alive, but can't make 1 ... moreWhere you are from anyway.

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          • Anonymous
          • vaS
          • 29 Aug 2023

          404, 29 Aug 2023The ironic things about nowadays society especially in US i... moreYeah, it's tough to compete against the two. Your only market are the more reasonable, more knowledgeable non-loyalists to any brand so you have to release a phone that's either undercutting the competition or featuring more for the same price and the latest Zenfone imho is neither. I have a ZF8 and the ZF10 is not even a total upgrade (no autofocus on two cameras, no notification light).

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            • Anonymous
            • s89
            • 29 Aug 2023

            Anonymous, 29 Aug 2023Oh dear. If the report was for real, Steve Burke of Game... moreSeems like you got a personal problem with Asus, eh?

              potato4k, 29 Aug 2023Look at Sony. They decided to focus on ultra premium niche,... morevoila sony and asus are still alive, but can't make 1 store in my city with their bigger profit big revenue or whatnot than chinese but Chinese brands like xiaomi and BBK can open 1 store in my city even though people say chinese brands get less money than them...

              And this is the reason we get news like this.

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                • Anonymous
                • vaS
                • 29 Aug 2023

                Hideo, 29 Aug 2023Took long enough for small phones to finally dissappear. Vo... moreSo ironic because the very vocal minority in these articles are always people like you who hate on small phones and even hate on people who like them as if the existence of either affects your life 😂. Calling other people entitled when you literally have so many large phones to choose from yet that's still not enough for you and you passionately want others who basically only have 4 phones to choose from in only one price segment (flagship) to have one less option that you even resort to name-calling 🤣

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                  • Anonymous
                  • tsA
                  • 29 Aug 2023

                  Enthusiast products will never sell well - Carl Pei's era of OnePlus and LG are long gone. But seeing ASUS not giving up on Zenfone gives me hope, niche products deserve a customer base, small or large.

                    rizki1, 29 Aug 2023Do you think if $1000 phones sold around 10000 they could s... moreLook at Sony. They decided to focus on ultra premium niche, and voila, they're still alive today. And clearly Asus decided to do the same with their ROG line. And that's wise. Competing at the low end means very thin margins, and you probably won't be able to beat the Chinese in the end. You cannot compete with the Chinese in commodity products, plain and simple.

                    Why should I analyze what's going on in your country? I don't even know where you are from.

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                      • allen
                      • gML
                      • 29 Aug 2023

                      if they make this 6,3 or 6,4 things will change

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                        • Anunu
                        • Q9y
                        • 29 Aug 2023

                        release a midrange with unlockable bootloader and I'll take it

                          • 404
                          • txE
                          • 29 Aug 2023

                          Anonymous, 29 Aug 2023Non-Chinese phones fell ? Since when Last time I checked... moreThe ironic things about nowadays society especially in US is most of them, especially the tech-illiterate one are refusing to use anything outside iPhone or Samsung, just because they're too afraid of change.

                            • 404
                            • txF
                            • 29 Aug 2023

                            rizki1, 29 Aug 2023They can see that Infinix can make attractive phones with w... more> they can work with big YouTubers
                            They did. It's just didn't work in Asus condition.

                              • 404
                              • txF
                              • 29 Aug 2023

                              rosesarerosie, 29 Aug 2023The Zenfone 10 is cool, but there is no reason to buy it ov... moreStock experience and "I don't want a Samsung" are literally the only real reason to buy this phone. Xiaomi is not available in US though.

                                "...first quarterly loss in over four years."

                                Come to think about it, both Zenfone 9 and ROG Phone 6 are still solid phones to use in 2023 since they use Snapdragon 8+ Gen 1, and it's a much needed improvement over the Samsung-fabricated 8 Gen 1. I don't see the need to upgrade if I got either model.

                                  Anonymous, 29 Aug 2023And? Nothing to do with fact these brands would go bro... moremeans it's good, people say no one buys $1000 chinese phone but hey, they still survive means people buys it.

                                  but why is there news that Zenfone wants to stop if they sell well high end? I don't see news like this from Chinese brand.

                                    • 404
                                    • txF
                                    • 29 Aug 2023

                                    Anonymous, 29 Aug 2023I think that Asus needs to make a midrange Zenfone line, wi... moreThey did once with Zenfone Max/Max Pro/Max Plus lineup, but somehow it doesn't sold well in another part of the world, while it's sold like a hotcake in Indonesia back in 2018.

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                                      • Anonymous
                                      • 0p}
                                      • 29 Aug 2023

                                      rizki1, 29 Aug 2023already, Xiaomi has been making it since the last decade. Y... moreAnd?

                                      Nothing to do with fact these brands would go broke if trying to sell only devices below $300.

                                      No surprise Nothing just went from €450 to €750 in less than 1 year.

                                        Anonymous, 29 Aug 2023Xiaomi CEO said last week that xiaomi needs to have high en... morealready, Xiaomi has been making it since the last decade. You want the new high end Xiaomi? there you go Xiaomi 13T Pro in few days