End of an era: HMD is dropping its Nokia branding for smartphones

31 January 2024
Nokia smartphones are on the way out, all hail HMD.

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  • ?
  • Anonymous
  • 0p}
  • 02 Feb 2024

Wafer, 01 Feb 2024if HMD get this right, for example sell good spec models ru... moreNobody cates about sailfish.
Sony has offered for years option to install on midranges , basically none wants

    • ?
    • Anonymous
    • 0p}
    • 02 Feb 2024

    Hmd needs

    2 phones between $120 - 200
    2 phones between $320-450
    1 phone between $600-650
    1 phone above $850

      • ?
      • Anonymous
      • m9K
      • 02 Feb 2024

      Nokia branding never really did well under HMD anyway, it was mostly ultra budget phones rather than cutting edge flagships like we saw with actual Nokia owned phones (N95, 808 etc). I would love the licence to be passed to someone else who does it justice.

        They were selling bunch of crappy phones. No high end ones, no proper midrangers, just cheap crap low end stuff. Now dropping Nokia in favour HMD, we can bravely say good ye to HMD as company 🤣

          • ?
          • Anonymous
          • 0p}
          • 02 Feb 2024

          Samsung and Apple will be next ... after 10 years...

            • G
            • Gaia
            • Y7W
            • 01 Feb 2024

            I saw that coming. I knew it since the day they cancelled the release of the Nokia 9.3 and they stopped releasing good midrange phones to only focus in budget phones that offered nothing for the price (Just like the last LG budget phones with terrible specs and highly priced.

              • ?
              • Anonymous
              • s8f
              • 01 Feb 2024

              Hahaha finally. The new circus will be a treat once again. The top management stubbornness killed it once again. OS was the reason earlier. Hardware is the reason now. All this happened in spite of all the feedback repeatedly received from relevant teams in time. HMD was too greedy to run into profitability from day 1 in a hyper competitive market and the quality of product offerings progressively declined. For every x% skimping in the product offering, the volumes dropped by 2x% !

              A toast to the visionaries like Florian and Juho to kill a brand twice with their sheer incompetence. A toast to the spineless leadership team as well who were busy licking both of their behinds just to save their jobs and scapegoating everyone else in their teams.

              A deserving end.

                Aan2007, 01 Feb 2024we are not talking here about Nokia phones made by Nokia, b... moreThey have vested interest

                  if HMD get this right, for example sell good spec models running alternative OS like Sailfish they may well be on to something they need something different to compete, generic models will not work like what we have seen in the Nokia branded line up.

                  If they run phones out like what they have so far I can't see the company lasting long, drop this reparability junk as those handsets are terrible.

                  I expect the feature phones to continue under the 'Nokia' brand as it sells well.

                    bulbulito.bayagbag, 01 Feb 2024Finnish not finish.It's both at this point.

                      Minu, 01 Feb 2024Nokia never made bad phones from my point of view. I think... morewe are not talking here about Nokia phones made by Nokia, but about HMD reseller selling crappy faulty Foxconn phones with Nokia sticker and no software support

                        • J
                        • Jim
                        • prN
                        • 01 Feb 2024

                        Does this mean that we could expect new phones from Nokia itself? Or is it gone for good?

                          Finnish not finish.

                            as someone who have been using a phone made by HMD (Nokia X10) for around 2-3 years, there's somewhat a truth to that comment.
                            The update schedule was... fine, I guess. Haven't seen Android 14 for my phone at all, even though they said "the phone gets an additional year of OS updates - up to 14", but for the past OS updates, they're quite quick - mostly releasing the OS updates in December, 2 or so months after the initial new Android release from Google.
                            About the "buggy software" part, even full stock Android has bugs, not just custom stuff like OneUI or whatever. I have quite a few problems with my phone's software - for some reason, one game I played quite regularly stopped working after Android 12 update, it kept on being stuck at a black screen, and that issue still persists, even after one OS update to Android 13, and one factory reset for bootloader unlocking. I also met quite a few UI bugs, but it's nothing a restart couldn't solve, so...
                            Also, I think that just because one hates on HMD, doesn't mean they're suddenly anti-European/Chinese phones or whatever. I hate HMD because of their atrocious value and bootloader unlocking policies (I contacted their support multiple times so I can unlock my phone's bootloader - they decided to throw around buzzwords like "security" instead), but I quite like Xiaomi and OnePlus for what they're doing.

                              • M
                              • Minu
                              • IWU
                              • 01 Feb 2024

                              Anonymous, 01 Feb 2024I see many people bashing HMD here, but I think Nokia itsel... moreCompletely agreed 💯
                              This is what I'd like to highlight.
                              Without financing for a licensee, it's an uphill battle for a brand to exist

                                • M
                                • Minu
                                • IWU
                                • 01 Feb 2024

                                Inve, 01 Feb 2024You're making things up. Which I suspect you are being... moreAgreed, I use a Nokia 8 as my daily driver, and it hasn't had any issues so far

                                  • I
                                  • Inve
                                  • S3c
                                  • 01 Feb 2024

                                  Anonymous, 01 Feb 2024Good. Least HMD will now stop tarnishing Nokia's legac... moreYou're making things up. Which I suspect you are being paid to do -- your comment looks like the typical outrageous smack posted in these comment sections driven by the anti-European, anti-Asian, pro-US American consumerist agenda (iPhone, Google Pixel and Snapdragon are good, safe, secure. Other brands are unsecure and unreliable). It has always been easy to spot.

                                  For example, the Nokia Android software is stock Android, not the "sloppy buggy glitchy" software you say it is.

                                  You would have known that if you had actually used their phones like you claim.

                                    • M
                                    • MrMarshmelloBoi
                                    • 39x
                                    • 01 Feb 2024

                                    this cant happen, but the indestructible 3310 and snake will live on!

                                      • ?
                                      • Anonymous
                                      • mF8
                                      • 01 Feb 2024

                                      I see many people bashing HMD here, but I think Nokia itself (the owner of the brand) is just as responsible for this as hmd. I mean, it was Nokia who licensed their brand to hmd to make consumer-oriented devices. If they wanted to have their brand on phones at least they should help financing it, not just accepting the idea of "We have Nokia-branded phones, but they are not ours". HMD was a very little group of people after Microsoft fired most of their workforce at their Finnish HQ.
                                      After all, Nokia is still a respectable player in the telecommunications sector (IT and networks), so they should care for their brand, regardless of who owns it for whatever purpose.

                                        • ?
                                        • Anonymous
                                        • AZd
                                        • 01 Feb 2024

                                        oppo will continue the story?